Grace Lee / 4 Mins Read
Updated: March 3, 2025
Have you ever thought about what a good web design can do to take your business to new heights of success? In this blog, we talk about five website design tips that will help elevate your business.
Your company's website is an integral part of your business. It provides online customers with a way to interact with your company. Whether your site is purely informational or you use it to sell products or services, it is essential to be attractive, easy to navigate and well-designed.
Don't think you can get by with a subpar website. Investing time, effort, and money is well worth developing a top-quality site that accurately reflects your business.
Whether you are designing a website from scratch or are interested in redesigning your existing site, there are three basic strategies to consider:
Here are exclusive website design tips to make your website more attractive as well as helps you to boost your business.
Even if you don't have a lot of experience working with website design, it isn't hard to recognize good web design when you see it. Whether you are going to be building your site from scratch or using templates, you should keep your eyes open for these four components of good design:
When you hear the term 'grid structure,' it simply refers to how the page itself is laid out. You can think of it as the underlying foundation of the site. It is the same basic concept as the rule of thirds in art or photography. When you get the grid structure right, the design comes together beautifully. The website of the tech giant Apple is an excellent example of a site designed around a clean, uniform grid structure.
To see the underlying grid structure, all you have to do is look at how the website's content is spaced. Are the margins on each side of the page equal? Is each section of content proportional to the other sections on the page? How is the content spaced? Looking at these features can help you spot the underlying grid.
There are many different grid structures to choose from. Please spend some time looking at professionally designed websites to try to identify which grid structure they use.
For instance, some sites have a basic four-column structure, whereas others rely on a standard 12-unit structure. Getting the grid structure right can make a real difference in the attractiveness of your website design.
One of the best website design tips, as your visitors need to be able to find their way around your site easily. If someone lands on your webpage and can't figure out where to click to find the information they are looking for, they will leave and visit another site instead.
That is why your navigational structure should be one of your top priorities when designing a website. Start by creating an easy-to-understand navigational structure for your content.
Next, identify the steps that customers want to take after they land on your site. Then, devise a navigational system that will help them find the information they need as quickly as possible.
The New Yorker's website provides a great example of excellent navigation. The navigation bar is simple and easy to read, and the site uses sticky navigation to make it easy for visitors to find whatever content they are looking for.
Make sure that your website's navigation is accessible not only through desktop and laptop computers but also through mobile devices. It is extremely important to ensure that mobile users can access your content just as easily as people who are using traditional computers.
Ask any Houston SEO company, and they will tell you that having a mobile-friendly website is essential if you want your site to appear at the top of the search results.
Your website's design should be consistent with your company's branding. When someone lands on your site, they should instantly recognize that it belongs to your business.
Consistency is important when building your brand. That means using the same color scheme and logo for your other publications or signage. If your company uses special fonts, consider adding them to your website design to reinforce your brand.
Of course, you should avoid making any design decisions that could interfere with the readability of your content. The most important thing is ensuring customers can read your pages. Then, you can take steps to ensure your design is well-branded.
What it boils down to is that you need to keep your customers happy. If your visitors don't have a good experience, they will likely leave.
Even worse, they probably won't come back again. That is why making the overall user experience your top priority when designing your site is so important.
To see an excellent example of branding in action, look no further than the Y-7 Yoga website. Candles light their yoga studios, and mantras inspired by hip-hop music are used.
The website picks up on this, helping carry the same theme into the online world. This creates consistency between the online and in-person experiences, helping to solidify the company's brand.
One of the most important things to do when designing a website is to ensure that it can easily be accessed by mobile users.
More than half of all people access the Internet using mobile devices. That is why it is essential to ensure your site performs well when viewed on smartphones and tablets.
I hope these amazing website design tips will prompt you to reconsider your website and help you level up your business in the right direction.
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Grace Lee has been practicing in the field of digital marketing for several years now. She works as an SEO in Houston and has already brought numerous sites in search engines' first pages in search results. In her spare time, she loves listening to podcasts about Google algorithm updates and other matters related to SEO.
