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How To Leverage Visual Generative AI For Your Marketing?

How To Leverage Visual Generative AI For Your Marketing?

Discover AI's transformative impact on various industries, especially marketing. Explore the use of visual generative AI alongside human creativity, from text-to-image to AI art generators, and its potential for future marketing success.

Artificial Intelligence (AI) has been revolutionizing the world, from generating texts to images, videos, and everything. It has been a massive transformation in different industries, particularly in marketing. This article will explore why you should use visual generative AI and the best practices to blend AI with human creativity.

We will delve into how visual generative AI tools and platforms, such as text-to-image, AI storyboards, text-to-videos, and AI art generators, can be a powerful leverage for your marketing success and what more we can expect in the future. 

Let's start with: 

1. Why should you use visual generative AI in marketing?

There's a long list of answers for this one, but let's focus on the three key reasons why visual generative AI will help you:

i) Save time

Starting with the time-saving aspect. Imagine your hours manually designing graphics, editing images, or even producing videos. Visual generative AI automates these tasks. You no longer have to start from scratch or make endless revisions.

AI can swiftly generate a wide range of visuals based on your input, whether a concept, a style, or specific information. This means you can focus on the bigger picture — strategizing, refining your message, or working on other critical areas of your business, ultimately boosting your productivity and allowing you to achieve more in less time.

ii) Create compelling visuals

Using visual generative AI, you can effortlessly create compelling visuals. These tools generate diverse graphics, images, or even videos of exceptional quality. You'll access various design options with a simple click, from creative ideas to pre-designed templates or fully finished visuals.

This eliminates the burden of manual creation, streamlining the content generation process. So, visual generative AI is your ally, whether you're a small startup with a limited budget or a big player looking to maximize efficiency and save costs.

It's like hiring your creative designer without breaking the bank. Plus, you don't need to settle for mediocre visuals, as it knows how to do it right. With visual generative AI, your content will shine, and your brand will excel while sparing you the headache and hassle.

iii) Stand out in the competitive market

Standing out in a crowded market is a constant challenge for marketers. By utilizing visual generative AI and maximizing its strengths while applying your creative touch, you'll achieve quality outputs that will let you shine from the crowd.

Visual generative AI allows you to experiment with unique artistic styles, branding elements, and design variations, ensuring your marketing materials reflect your brand identity. This results in delivering high-quality and visually stunning content that can set your brand apart from competitors and elevate your market position. An AI development company can guide you through the process in order to help you stay ahead of the curve.

In the marketing landscape, visual content is the real deal. However, content creation is not an easy process. That's where visual generative AI got you covered. Marketers are turning to AI to streamline their workflows and accelerate content production. Here's how:

2. Use AI to create visuals for your social media campaigns

AI Image generator example

You can enhance your social media campaigns with visually appealing graphics and illustrations generated through AI-powered platforms like Canva, DALL-E, DeepAI, and Adobe Firefly. These tools offer a variety of customizable options to suit your marketing content needs:

  • For attention-grabbing posts on Instagram, Facebook, or Twitter, Canva provides more customizable graphic options, enabling you to create infographics, text-based visuals, and engaging quotes. With the power of AI, Canva's features make it a versatile choice for diverse content types.
  • If you're looking to quickly generate images for your blogs, stories, and other materials that need a detailed image, DALL-E or DeepAI is your go-to tool. With just one click, it generates images that complement your written content, saving you time and effort in finding suitable visuals.
  • Adobe Firefly comes into play for more powerful options, like creating banners, logos, or other image designs. Its flexible capabilities include text-to-image, text effects, generative fill, and generative recolor, enabling you to craft unique, eye-catching, more personalized visuals depending on your needs.

i) Save a ton of time in video pre-production

Two collegues working to figure out he production of a video making.

In every content creation process, the pre-production phase is essential to get you on the line. With AI storyboard generators like StoryboardHero, you can have an AI assistant do the concept, script, and storyboards.

Saving time and skipping this tedious part of video production. All you have to do is approve the generated frames of the storyboard and directly proceed to the video creation with your team. 

By minimizing the manual storyboard creation process, you save valuable time in the pre-production phase and focus on what matters: the story.

ii) Streamline your video marketing efforts

A marketing meeting being held on office table.

Creating videos is a time-consuming and resource-intensive task. However, visual generative AI tools are here to streamline the process, making it more efficient and accessible to marketers. These tools simplify complex concepts and feature your products or services.

You can leverage AI-generated animated characters to act as spokespersons for your brand, adding a personal touch to your marketing communication. Let's say you want to create a product demonstration video using Synthesia.

You input your script, and the AI will turn your text into high-quality videos with AI avatars and voice-overs. This automation simplifies the video creation process, allowing you to focus on adding your creative touch to the video content.

The result is a professional and engaging product explainer video that effectively showcases your offering to potential customers.

3. Make eye-catching video thumbnails with AI

Thumbnails are the front door of your videos —— they're how people get in. These little images are like a sneak peek that makes viewers curious and want to watch what content you've made. 

Imagine you've created a video you're excited to share with the world. Here's where visual generative AI like Thumbnail.ai comes in — it can assist you in crafting captivating images that capture the essence of your video. No need to worry about creating them yourself – AI has your back.

Remember, you're not limited to just one option. There's a world of AI-powered tools at your fingertips that can help you make those thumbnails that draw people in like magnets.

Using the right tool for specific marketing content can easily enhance your social media presence and boost user engagement. Experiment with these AI-powered platforms; you will have many creative options to showcase your brand and effectively strengthen its online presence.

A guy making thumbnails for videos.

The future of visual generative AI in marketing is brimming with exciting possibilities. As technology advances, we can expect more sophisticated AI-powered images and videos that cater precisely to marketing needs.

Although current systems might have some flaws and occasional errors, ongoing research and development will refine these tools, making them more reliable and accurate. Visual generative AI will revolutionize content creation, enabling marketers to produce personalized and captivating visuals at scale effortlessly.

With continuous improvements, visual generative AI will undoubtedly become indispensable, empowering brands to engage their audience with innovative and visually stunning marketing campaigns. 

However, you should remember that above all these technology tools available today, your creativity still matters, and you are part of the process.

5. 8 Tips to combine visual generative AI and human creativity

In the content creation process, there are circumstances where you may fall short despite all your creative efforts. Why? Because perfection eludes us all, and AI technology is no exception.

This is precisely why we require tools that aid in refining our marketing process; the same goes for the technology that holds immense potential but is still a work in progress and needs human discernment.

It all boils down to the fact we need to fine-tune and find the perfect harmony of both. So, here are some tips, reminders, and best practices for weaving visual generative AI and human creativity. 

i) Embrace AI as a tool, not a replacement

Think of AI as your creative partner rather than a replacement. Imagine having a buddy by your side on this creative journey. AI is great at handling repetitive tasks and generating ideas and styles. But its true magic happens when we guide it.

By teaming up with AI, we can focus on what makes us unique—like adding emotions, understanding cultures, and creating something special. This partnership combines AI's brilliant skills with our creative expertise, leading to even better results.

ii) Define your brand's unique identity

Regarding AI-created content, nailing your brand's unique style is essential. AI can create lots of content, but ensuring it fits your brand needs our human touch. We're the ones who add that special something that sets your brand apart.

By collaborating with AI, we ensure every content looks good and reflects your brand's identity. This dynamic teamwork between AI's efficiency and our brand understanding helps us deliver eye-catching and authentic content.

Allowing your creativity to merge with the power of AI, you will not lose your way on your creative path, and you will achieve consistency.

iii) Collaborate across teams

AI is helpful, but let's not forget the core ingredient: teamwork. Let's face it: you can't do it all. As they say, "Teamwork makes the dream work." When we combine efforts across different teams, natural synergy happens.

Treat AI as a tool and a shared workspace for teams where you can exchange insights and feedback seamlessly. By working together like this — mixing the power of technology with human creativity and working hand in hand, we expect to witness some awe-inspiring results. 

iv) Choose the best AI ideas

AI provides many options; we just need to pick the best ones. Picture this: You're a guide, carefully sorting through AI-generated ideas to find the top ones. It's a bit like solving a puzzle to see the whole picture. Our decisions are guided by what we want to achieve.

It's our own choices that matter most — so be smart about it. Set your standards, make a checklist, and ensure you're making the right choices.

v) Add a personal touch

Remember, it's essential to include your personal touch. Don't solely rely on AI to handle everything. In our marketing endeavors, being a skillful storyteller is critical, requiring injecting emotions that AI can't provide. This is where we find the perfect balance, harmonizing AI's and human creativity's strengths.

vi) Iterate and improve

Let's talk about getting even better all the time — like fine-tuning a recipe until it's just the way you want it. It's all about consistently making your output better. Remember, AI might not always get things right, and that's okay—don't let it discourage you.

Instead, focus on its strengths and fill in the gaps where needed. This way, you're always making progress. 

vii) Test, learn, and optimize

When we create things, we should always try new stuff and learn from what works and what doesn't. This way, we get better every time. It's like a journey of improving at using AI and being more creative.

So, when people look at what you make, it's not just the same old stuff; it's a result of us exploring and trying to make things as good as possible. To do this, you must understand AI, find the best tools, use them, learn from your experiences, and make your content as best as possible.

viii) Stay open to adaptation and evolution

Let's wrap up by discussing how to handle changes in the tech world. Think of it as riding the wave of evolving technology. Your creative journey is like a path that grows with AI's progress. We explore and adjust our strategies as AI advances to catch new opportunities.

It's not just about adapting; it's about staying ahead and finding fresh ways to be creative. This openness to change blends AI's progress with our creative thinking, leading to exciting new approaches that improve our content.

As your audience engages with your material, they're part of this mix of AI progress and our creative ideas, showing our commitment to staying at the forefront of new concepts. And remember, this is just the beginning; there's much more to come, so be prepared, stay curious, and prepare for what's next.

Conclusion

In summary:

  • Artificial Intelligence (AI) has been reshaping industries, mainly marketing. 
  • Leverage visual generative AI to amplify your social media campaigns and other marketing strategies, creating authentic, attention-grabbing visuals that connect with your audience on various platforms.
  • Explore a range of AI tools to enhance marketing strategies with automated yet customizable visual content.
  • As the future unfolds, anticipate more refined AI-generated content that aligns with dynamic marketing trends and audience preferences.
  • Achieve a harmonious balance between AI and human creativity, capitalizing on AI's efficiency while infusing personal touches that resonate with your brand's essence.

Visual generative AI presents an exciting opportunity for you to revolutionize your content creation processes, engage customers more effectively, and establish a distinct brand identity. Remember the best practices and strategies to stay ahead in the competitive marketing landscape.

In a world where creativity meets innovation, visual generative AI is your secret weapon, providing speed, efficiency, and limitless creativity to fuel your marketing success.

JC Bouglé is a serial French entrepreneur in video and technology based in Singapore. Founder of fewStones (video agency), StoryboardHero (AI storyboard generator). Connect with him on LinkedIn.

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