Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
Discover how you can make the best out of these platforms in 2021 and beyond.
Streaming platforms are here to stay, and they have been reinventing themselves year by year to maintain us as pleased as we were when they first arrived. They aren't just an alternative to old-fashioned entertainment like TV; they also opened the game for all creators to dive into and express their art however they want.
Thus, they make up for powerful broadcasting tools that, when used correctly, can make for fantastic IPTV business opportunities. Keep reading to discover how you can make the best out of these platforms in 2021 and beyond.
What Is a Streaming Platform?
They are on-demand services that are meant to deliver entertainment to their audience. Furthermore, they do this through audiovisual media made by content creators and are a fantastic business deal for all the creative people out there.
OTT streaming platform offers an alternative to monetize your video content, especially on days like today when everyone is perpetually connected to their phones and consuming digital content on an hourly basis.
Creators have opted for sharing more and more of their content online. Luckily, the biggest streaming platforms out there have been noticing this and creating changes in their monetization policies, allowing people across the world to earn revenue from their creations.
Streaming Platforms & COVID-19
COVID-19 accelerated every type of online platform. Hundreds of companies earned thousands of dollars in revenue due to the sudden change to existing almost 100% of our time online.
We suddenly couldn't go to work or buy our groceries, and we most definitely couldn't go to the movies or theaters anymore, which left us with a bunch of streaming platforms to binge-watch all day.
Last year Disney+ surpassed their 2024 goal of 60 million subscribers. This is only one example of how the pandemic positively affected the IPTV business and OTT application for video monetization. They also benefited from the exclusivity of brand-new content. When you don't have to fight against huge movie premieres, it's a lot easier to create a profitable revenue.
The world is changing, and our consuming habits are too. A look into the future tells us that this streaming fever isn't going away anytime soon. Hence, we can only adapt and try to give the public what they want.
Main Trends in Streaming Platforms
Over the decades, we've seen online videos evolve from short ads to vlogs and 24-hour live streams. However, as new technology paves the way for more engaging video formats, we find ourselves wondering how to incorporate new trends and tactics into our video strategy.
Now that we're leaving 2021, you're probably wondering what expects us ahead, and if you're planning to launch your streaming service, it only makes sense that you're on top of the newest video trends out there.
Please keep reading to find out the biggest video trends headed our way and how to leverage them to your favor.
Less Is More
Every other week we see new cameras and lenses and whatnot. We’ve covered in publicity for 4k and even 8k cameras with new features and improvements all the time. It can be tempting to think we have to keep up. However, just because there's new and shiny gear, it doesn't mean that you have to buy it.
It's much more important to focus on substance and telling a compelling story while providing value. Usually, the top online filmmakers aren't the ones with peak technology but the ones who know how to effectively tell a story.
Contrary to popular belief, video production doesn't have to be expensive. Most smartphones these days have 4k cameras, which you can use to create content. This way, you can make the most of what you have and where you are. Chances are, if you don't know how to properly use your smartphone's camera yet, you aren't going to be able to manage a professional camera anyway.
Video Search Optimization
Search engine algorithms are going to continue developing throughout the years. Just look at any search you make on Google. There's most likely going to be a carousel of videos somewhere around the first page. That's a huge opportunity for your videos to be found by new potential viewers.
On the other hand, YouTube, the second largest search engine in the world, also has the possibility of showing your videos above all others if they rank high enough and have the appropriate tags, keywords, title, etc.
With that in mind, one of your top priorities should be to optimize your videos for search, especially if you're creating content for YouTube and want your content to remain relevant.
Live streaming has exploded worldwide; corporations like Meta have even added a monetization feature to Facebook and Instagram live streams. If this doesn't convince you, check out these reasons why you should jump into the live stream lifestyle:
- The watch time of live content has increased up to 250%
- The number of live streams events available has increased by 300%
- Social media algorithms often prioritize them
- They offer you an opportunity to engage with your community on a personal level
- Live streams can hook viewers up to three times longer than pre-recorded videos
- They produce six times more interactions than regular on-demand content
If we consider that live content has been with us for decades, it was only a matter of time until we brought it online. Now it's even better because you couldn't interact with people back in the day while watching the Super Bowl on TV. However, now you can talk with hundreds of people through the chat of a streaming platform.
The world has been evolving, and our users have been demanding content how they want it and when they want it. We are facing the rise of OTT media platforms.
Nobody wants to wait for a specific hour to watch their favorite show when they could simply have it a click away on their favorite streaming platform. Stop doubting so much and realize the potential in the IPTV business. Are you ready to face the challenge?
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