“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.” – Jon Morrow
You are working harder with comprehensive blog posts, optimizing for popular keywords and making promotion on social media. You are following the expert advice, writing the posts of recommended length, posting with optimum frequency and keep on following the mantra “Content is King.” You are spending time and energy by focusing on your company blog, but the blog is not getting the expected results. Blogging is more than just a fun activity. It is richly rewarding marketing and PR tool. Skillfulness of blogging depends on its ability to drive traffic to the website, convert leads and to establish authority. Unfortunately, your company is not able to get the advantage of this invaluable tool.
Have you ever think of that after doing all this why you are not getting more traffic, comments, likes, and shares? This is so just because of some severe blogging mistakes. Read on to learn the most common mistakes that are killing SEO of your site and knowing that how you can make the use of blogging as useful SEO optimization tool.
1. Don’t Just Write For The Sake Of Writing
As per standard payment method, column writers are paid for the words they are writing, but it is not true in the case of blogging. The primary objective of blogging is to provide valuable information to the readers. Don’t write blogs like you are blowing the balloons, write like you are a chef and cooking a 5-course dinner. Most of the bloggers give priority to the quantity instead of quality.
You might have heard that expert say how important it is to produce a lot of quantity so that Google will notice your blog. Quantity is important, but it should not have to appear at the expense of quality. It is always better to invest in writing quality blogs. A quality blog article should have to be precise. If your ideas are clearly explained in 200 words, then don’t try to stretch the content. Additional we have inherent tendency to talk about ourselves. In the case of blog writing, it’s nice to sprinkle some personal touch, but it is also important to keep the reader in mind while writing. In other words: Thou shalt love thy reader as thyself – and more.
2. Not Knowing Your Target Audience
It is one of the most common mistakes bloggers make. They create the content about everything and anything without knowing the target audiences. They give no regards to the readers and what they want to read, see and hear. Before writing a blog, it is important to have a clear image of your audiences. Afterward, do some research about what your target audiences want to read about and their interest? Bloggers do not provide value to readers.
3. Not Asking For Response
Blog readers won’t take actions unless they are asked to do so. Most of the time they won’t take action even you ask them to do so. Not asking for actions means there will be no action at all from the blog readers. Therefore it is important for the bloggers to avoid making a mistake and make sure that CTA (call to action) is included at least one place in your blog.
Most common CTA is to ask readers for a comment. You can also include other calls to action such as ask people to visit your Facebook page or click here to read another post. You might have heard that if you don’t ask you won’t receive and that is very true in the case of blog writing.
4. Not Maintaining the Consistency
Being inconsistent is a fatal mistake. Most of the time it happens that blogger start strong at the beginning but as the time passes they start becoming insistent. Inconsistency means they do not blog enough; they do not engage their readers and write sub-par filler articles just to publish something. A Huge amount of bloggers and content is bombarding the reader on a daily basis. If you as a blogger is inconsistent in publishing the content, then your readers will forget you quickly, and you will lose all the hard-earned traffic sources.
Inconsistent bloggers miss so many chances to connect with their readers. Here consistency is not referring to write and publish your content every day. It is all about writing on a regular basis. In order to be consistent and to give value to your audiences, you can make a commitment to write two to three times a week. In order to be consistent in writing a publishing a blog, you can make a content schedule or an editorial calendar. After publishing the content, it is also important to properly promote it.
5. Write Only For SEO
When it comes to SEO bloggers are following two different extremes. Either they are only writing for the engine or they are not considering search engines at all. In the case of first extreme writing solely to increase ranking will make the blog post unreadable. The other extreme include those who disregard the significance of SEO when creating their content.
Considering SEO is either too complicated for them, or they are unaware about the necessity of an SEO strategy. SEO Yoast can make SEO easy even if you are a complete beginner. It can tell you exactly what you can do to improve your blog posts. The general rule of thumb for blogging is to write for users first and then write for the search engines. It will definitely help you to increase traffic on your sites.
6. Very Low Number of Backlinks
Lack of back linking is another most common mistake in blogging. Back linking assist in building a relationship. You can include the link to other companies in your blog and ask them to do so. It is important to pay for the links and work with reputable quality sites. It is also important to follow some basic rules for any blog which you are linking to on your site. Good quality links from popular well-respected sites will help you to increase the SEO rankings on the other way around if it is weak or n bank linking then your site would have to suffer a lot in terms of SEO ranking.
7. Not Using the Pie of Guest Blogging
Guest blogging is tremendously beneficial in increasing the SEO ranking of your website. For guest blogging, it is important to find out potential bloggers. Reputable writers who are expert in their industry would help you to increase the popularity of your site. Guest blogging from a reputable source will bring great traffic and boost your ranking in search engine. Lack of guest blogging or considering it an old or dead phenomenon is major mistake done by a large number of bloggers.
8. Not Posting Fresh Content
Fresh and unique content is key to optimize the ranking in search engines. Companies which are not focusing on changing the pages on the website. There is a lack of maintaining a regular blog with new information every week. Freshest and most relevant content, whenever you are performing a search, will help you to boost the ranking of your site. Blogging allow the site owner to build a relationship with the readers and to position the site as an expert service provider in its field.
9. No Use of Keywords
Keyword selection is another most significant aspect of SEO. Keywords are not holding the same weight as once they did, but the right selection of keywords will definitely help you to increase your SEO ranking. Most of the time bloggers go for searching unique keywords. These keywords are so unique that no one is using them. Lack of long tail keywords and phrases that people use when searching is another mistake done by bloggers. They are more focused on the placement of the keywords and less focused on placing a keyword for a certain number of times and less concentrated on simply answering questions.
10. Not Utilizing Social Media
Believe it or not, Google also returns social media search results. It is another important consideration for bloggers to connect the blog with social media platform such as Facebook, twitter, etc. Linking the blog with social media platform will give search engine one more thing to find out when people look for the company. Bloggers by underestimating the power of social media are affecting the site ranking on social media listings.
Every human being makes mistakes and bloggers are definitely not excluded from the list. Bloggers start and fail every day for a number of reasons, but a blogger by writing the perfect content are boosting site rankings. Blogs push the fresh new content and help in increasing ranking in search engines.
Harry James is a freelance blogger and a professional content writer. He love’s to write on any niche, currently working as a content analyst at CellNTrade
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