Mathew Richard is the senior Inbound Marketer at TradeKey.com - Your Key To Global Trade. With fluid style and witty turns of phrase, he demonstrated an intuitive understanding of the power of language which helps him nail TOV in copywriting. Written words are his second love, after Jasmine from Aladdin.
Building a brand through social media might feel like a massive undertaking with all of the platforms available. But it’s easier than ever to use social media to connect with people and grow your brand organically.
Social Media is the best way to connect with millions of people around the world. But you must be wondering how it gives benefit to your business? In the modern environment, social media has become an essential market for companies to generate their online presence.
With over 800 million users on Instagram and 2 billion monthly active users on Facebook, you can’t ignore these platforms. This also makes social media a crucial part of your future online marketing strategy.
While you are on social media, you should know how to grow your presence online, knowing where to begin helps you to expand and grow your business as it helps to reach to your targeted audience.
Though many companies do have a business profile on almost all social media channels, they fail to capitalize due to lack of planning and experience.
How to Grow Your Presence Online:
Below are a few tips that might help you to grow your presence online, expand your business and give awareness to the people about the brand.
1. Choose The Right Network:
A business owner needs to choose the right social network to expand their business. For this, they have to select the most popular sites and choosing the right one to come down to your goal and your audience. For example, you could start with Facebook, Snapchat, Instagram, Twitter, LinkedIn and Pinterest.
These social platforms help you to build your relationship with the customers, where you can provide personalized content, give exclusive access and establish a relationship with influencers to get loyalty and brand recognition. In fact, 76% of B2B marketers are using Facebook to share their content.
2. Set Your Goals and Strategy:
Being active on social media has many benefits, and you can accomplish many things through your presence; such as expanding your audience, generating leads, engaging customers, increasing web traffic, driven sales, feedbacks, performing customer services and gain valuable insight.
To achieve this, you must have your goals noted. What do you want to achieve? Once you have your thoughts clear and know which way to go, you’ll ultimately see results in your favor.
For example, to improve your customer service offering, you must engage regularly on all your posts. Reply to all comments and even answer all queries you receive through chat.
You can start by creating your team and break up their roles and responsibilities. You should also decide what to post frequently and watch out who your audience is and what are their preferences. The content you are using to demonstrate your business is appropriate or not and which content should be published.
3. Interact With Your Audience:
Once you gather followers, you can post some content on your account related to your brand. Only content or media won’t help. To grow your presence on social media; you need to engage with your customers to grab their attention. Make sure you reply to their posts and personal queries.
The idea to connect with your audience is to give them awareness about the brand, and once they are connected to it, they want to learn more about the brand and even visit your website to read more content. This helps you to increase your social media presence if you interact with your customer and helps to gain their trust in your brand.
4. Understand Your Audience:
After interacting with your customers now, you need to figure out their likes and dislikes. That way, you’ll be able to publish content of their interest and answer questions with it as well. They will take more interest if they relate to that content, which might increase the number of times people share your content on social platforms.
Also, if you know what to put on your website or not to you will be able to bring them on your business or website. This is because you are given your customers what they want.
5. Link Your Profile and Websites:
Make sure you link all your accounts like Facebook, Snapchat, Instagram, Twitter, LinkedIn and Pinterest to your website. This will be easier for your audience to know more about your brand — it with help to increase your social media presence and website traffic both.
6. Use Hashtags:
Hashtags are one of the best ways to increase the reach of your social media posts. If you post anything on your social media account, incorporate it with hashtags. It matters a lot, especially when posting on Instagram and Twitter.
However, make sure you do not use too many of them. This will make your posts look unprofessional and spammy.
Social media marketing is considered a leading inbound technique that can help both B2C and B2B marketplaces grow. In addition, all social media platforms can come in handy to enhance your online and social presence.
However, following these tips can guide you to expand your business and achieve your goals. It is important to always engage with your audience and care for their preferences. You should come up with strategies and campaigns to grow your social media presence.
Just keep in mind that it takes lots of time, dedication and efforts to grow on social media. Remain patient and modify your strategy dynamically.
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