Usman Raza is the co-founder of Christian Marketing Experts and marketing strategist working with various brands online, and the content marketing manager of a Los Angeles based Digital Marketing Agency and PSDtoWPService.com. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth.
In the digital marketing landscape, there’s always room for improvement. So here are 10 social media marketing trends that your business cannot ignore in 2018
Social media is a time for businesses to take full advantage of when it comes to advertising and reaching out to their target market.
However, as the year quickly progresses, the digital marketing space dramatically evolves by the minute that you simply can’t ignore. With many new marketing strategies and trends, there are plenty of opportunities to succeed as a business.
The key is to stay on top of the trends and figure out what is best for your business today.
In the digital marketing landscape, there’s always room for improvement; you may have been doing one thing one year, but this year might be completely different. The New Year means new mediums and tactics. So here are 10 social media marketing trends that your business cannot ignore in 2019:
1. Live Streaming
Live streaming is the new video. Whether it’s Facebook, YouTube, Instagram, etc., you should be on it! When you do anything live, it allows your audience to easily interact with your business instantly and gives the opportunity to show your personality in real-time; which is very important when it comes to your business. Authenticity and people who are relatable are the ones you find succeeds.
2. Chatbot’s and Facebook Messenger Marketing
Are you utilizing Facebook, let alone Facebook messenger? Messenger marketing is the new email marketing. Facebook messenger is used by millions of Facebook users monthly and smart brands are taking full advantage of it - while realizing it’s a great tool to use when connecting with existing and future customers.
Also, Chatbot’s are quite handy - they give customers the opportunity to get answers and/or interaction quickly which feels very personal. So if you haven’t already, 2018 might be the year to test Chatbot’s for your business. Test it out and figure if it’s right for you and your business!
3. Ephemeral Content
Ephemeral content is a fast and popular way to engage with your audience. Snapchat, Instagram, and Facebook stories are definitely something you should look into doing - this type of content is only shared for up to 24 hours and then disappears forever.
Ephemeral content also allows you to be more authentic, as the content you post is more real-time content. Stories are a way to also share new content to bring and engage your followers to your actual page. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds.
4. Personalized Message
The best way to succeed is to be authentic, personal and real - that’s what the consumer base is all about nowadays. They love being able to instantly connect with their favorite brands, and even better to know they can easily relate to them!
As a brand or business, you should try this method out. Create and maintain advertisements with personalized contents through social media, email, and other types of online marketing.
5. Artificial Intelligence
Artificial intelligence plays a vital role in the marketing process today. AI allows businesses to analyze consumer behavior while enabling them to search patterns and utilize data from social media platforms as well as blog posts to help businesses understand consumers found them and their products in the first place. Artificial intelligence also offers information and tips to users by getting into conversations.
Aside from live video, you should still continue or get into video marketing in 2018! Research state that more than 80% of all web traffic is projected by the use of video marketing.
The best way to utilize video marketing it by adding a video to marketing emails to boost click-through rates by 200-300%. Studies showed that 64% of customers are more likely to buy a product online after watching a video of it.
Incorporating video into your digital marketing strategy is a very smart move and can definitely help boost sales.
7. Influencer Marketing
If you haven’t jumped on this bandwagon, you must this year! Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to your specific niche.
So instead of your business getting the word out on a specific launch of a product or service, you instead work with influencers to get out the word for you.
Nowadays, using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram and YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.
8. Visual Search
Visual search is a new type of search engine and can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results. One platform called Pinterest has jumped on the visual search bandwagon and is definitely a social media platform to take advantage of this year.
They came out with Lens, a new visual search tool that allows users to snap a photo of an item to find out where to buy it online, as well as search for similar products, or view pinboards of related items.
Another service that uses visual search is Google Lens by Google, which recognizes objects, landmarks, and other things visually through a camera app.
9. Voice Search
In this digital era, it is totally possible to answer almost all questions through search engines. While we have easy access to comprehensive information, not many people have the patience to read through several paragraphs to get the information they need.
Luckily for smart voice assistants such as Alexa, Siri, and Google, we can instantly get answers through audio content also known as voice search. This is the year where various brands are enabling voice search in their digital marketing plans to deliver value-based content effectively to their customers.
10. Online Reviews
Nowadays people rely heavily on online reviews prior to purchasing a specific product or service. As a brand or business, you obviously want to receive regular positive reviews in order to contribute to your popularity and likability for your particular service or product online.
Get your best long-time customers to leave you a positive review and/or send out incentives like discounts to get people to leave you reviews.
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