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Modulate your push notification strategy to pivot on exactly what your user’s obligations are. Liaise in a relevant way and ensure that you always put the user first.
Push notifications today are undoubtedly one of the best marketing tools which are aggressively making the rounds and have helped businesses reap substantial profits. While the adoption of these web push notifications for learning and various other businesses is significantly increasing yet there are certain myths that surround them.
It’s time to snap all of them so that they don’t stop you from achieving better conversion rates. Have a look at these web push notification myths and its respective facts so that you know the truth and make a wise decision for yourself and your business.
1. It is difficult to implement push notifications
This belief is supported by most marketers who haven’t worked with push notifications before. Although implementing push notifications on your own might involve some time and effort, you can incorporate them on your website as ready to use marketing tool.
2. People don’t like to receive push notifications
There are a number of reasons why website visitors choose to decline push notifications, some of which are: Push messages shall be sent too often, they will deliver irrelevant information, and that they are used for promotional purposes only.
While these stand partially true as users want to receive push notifications but only the ones which are informative, personalised, and are targeted to their needs and desires. Hence, it is not right to say that push notifications are intrusive and unwanted, as a perfectly planned notification with highly engaging content will never go wrong.
3. Push notifications do not drive sales
This is not true at all. While the true potential of push notifications is yet to be explored, these are as effective in terms of engagement and audience retention as emails are. In fact since there is no need to share your contact details at any point in time, users are more likely to engage with them.
Moreover, these have a wider reach as can reach prospects through devices with different browsers thereby increasing the slideshare and more conversion rates.
4. Visitors need to be on the website to receive notification
This is again not true. Contrary to mobile app notifications, users need not be on the device for receiving web push notifications. Web push notification engagement with visitor depends entirely on the choice made by him/her, i.e. either to accept or decline the invitation.
Once the user accepts it, the website sends notifications whether the user has the browser open or not. These are delivered to the user’s desktop at any point point in time he’s connected to the internet irrespective of whether he’s on that particular site or not.
5. Browser push notifications are nothing more than spamming
Imagine receiving the same type of generic content via push notifications 10 times a day when you’re doing some important work on your desktop! In such a case poor execution has a role to play. So, it’s more about the implementation of the strategy and less about push notifications as a marketing tool.
In fact, personalised browser notifications are pretty engaging and beneficial to the users. They would like to be acquainted with the latest product updates, discount coupons, attractive offers but only on the condition that they are not being spammed.
Therefore, make sure to plan and strategize your content well alongside paying attention to its implementation to avail best results.
Author: Suzanne Elly
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