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The fact that you own or co-own a moving company says a lot about you as a person. It means you have a certain skill set, impeccable discipline and a strong will. It also means that you're ambitious and capable of taking the next step in developing and expanding your business.
Your company, like any other that is closely depends on working and dealing with people, needs to be heard. If you can get a message out there that is able to catch people's attention and be likable at the same time, you have a winning combo.
A couple of decades ago this would mean having to pay a lot of money for billboards and TV commercials. Today, all you need to do is figure out how to promote your moving company on social media well enough to beat the competition.
Table of Contents
1. Find the right role models
If you look hard enough, you can surely find up to several really well established businesses that make promoting a moving company on social media look like a piece of cake. As you're a rookie of sorts, they can be a good source of knowledge and information because they don't perceive you as an equal yet.
Use this to your advantage and email them asking for tips on how you can up your game a bit. If you don't feel as comfortable reaching out and asking for help, you can get content marketing ideas in various other ways.
Ask someone you look up to to show you the ropes when it comes to promoting your moving company on social media.
Other ways of getting marketing ideas
- Be a detective
Use your powers of deduction and try to figure out what it is that these companies did to get to where they are right now. This can be a bit of a drag, considering you'll have to track their progress from way back. However, if done right, this process can be a good source of information for promoting your moving company on social media. - Ask people you know from different fields
Although radically different at first glance, other businesses can become much more similar to yours as you go into depth. When it comes to advertising a moving company online, it's pretty much no different from promoting, let's say, a restaurant chain. So get your pen and paper and take any advice that you can get! - Experience is the best teacher
Your path cannot always be the safest one if you want to succeed in promoting your moving company on social media. No one has ever become the best at something while blindly following in another person's footsteps. You'll win some and you lose some. The important thing is to learn along the way and use the knowledge for your own gain.
2. Options are endless when it comes to promoting your moving company on social media
If there's certainty in anything today, it's that there is an audience for any form of business on social media. It's the easiest way to acquire information about any topic that interests you.
There are many different options when choosing how to promote your moving company on social media.
- Instagram
This is one of the best platforms when you want to promote your moving company on social media. It's simple and easy to use and immensely popular. If you want your content to be seen by young people (who tend to move the most), this is the place for your advertisements. - Youtube
Vlogers and influencers on Youtube are getting more and more popular. These are the new role models and people that have gained the trust of their followers. It's incredible what power a little mention from a right person can have over masses. You can also create an engaging social media video yourself. After all picture says it all. - Facebook
Although not as popular as it once was, Facebook continues to be one of the leading social media sites out there. Having said this, if your target audience is only made up of young people, you might want to think about another option.
Blogs
While not exactly a form of social media, blogs are a league of their own when we're talking about promoting your moving company on social media. This is because ads often pop up at times when we don't have a need for whatever they're offering.
Meanwhile, when we're specifically looking for something, blogs are there to give us information about what actually interests us. This is where SEO comes in really handy.
If you haven't the slightest idea of what SEO (Search Engine Optimization) really is, that's completely fine, you don't need to. SEO activities for moving companies are endless, so there's plenty to choose from.
It's smart to use blogs and SEO optimization to promote your moving company on social media.
3. Have a marketing strategy ready
The smartest thing to do when trying to promote your moving company on social media is to have a clear plan. If you've done all the research, you must have some idea of how you'll begin at least.
One of the biggest mistakes to avoid when writing a startup business plan is having a vague one. It's simply not enough. You need to sit down and make a list of everything you'll do. Some of the greatest breakthroughs tend to happen this way. This is because your mind thinks more critically when you have a clear written plan in front of you.
4. Don't overthink
When you have decided on a technique, don't overthink it and change it thousands of times. You've made a decision and it's now time to trust your guts. On the off chance that it doesn't all work out as well as you may have wanted it to, don't worry. No mistake is irreversible.
Having to promote your moving company on social media comes with its challenges. But when it pays off in the end, and if you're persistent enough it will, it'll all be worth it.
Author: Lisa Roberts
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