How to create a CSR campaign at scale | Learn from Ray

How to create a CSR campaign at scale | Learn from Ray

Today my guest is Ray Sheehan. He is the head of business development at Old City Media. Old City Media, Inc. is a national sponsorship marketing agency that helps brands connect with their desired demographics through experiential marketing at a cost-effective price. The company has a robust network of clients and a proven formula for brand integration, allowing it to bridge the gap between brands and their target audience successfully. With over 20 years of experience, Old City Media, Inc. has the expertise to save clients time and money while effectively reaching their target audience. He worked with global brands like T-Mobile and  AT&T. 

In today’s episode, Ray Sheehan will discuss about how to create a corporate social responsibility forward marketing campaign.

  • How to create a corporate social responsibility (CSR) marketing campaign with 
  • several steps. First, it's essential to define the CSR goals of the campaign and ensure they align with the company's values. 
  • How to conduct research and find a target audience to understand their demographics, interests, and values and tailor the campaign accordingly. 
  • Develop a clear, concise message that communicates the campaign's purpose and how it aligns with the CSR goals. 
  • Choose the proper channels for reaching the audience and delivering the message, and measure and evaluate the campaign's progress. 
  • It's also important to communicate transparently about the campaign's impact and the company's CSR efforts to build trust and loyalty.

Let's hear more from him.