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5 Paid PR Distribution Services: Pricing, Features & Customer Service

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5 Paid PR Distribution Services: Pricing, Features & Customer Service

Getting your press release into the right guidance can be overwhelming and complicated. If written and distributed carefully, press releases can perform all of the goals.

Paid-PR-Distribution-service

If you want to take your business to another level, distributing a press release is one of the most effective ways to achieve it. Although you may be tempted to get free distribution, there are great benefits to getting paid PR distribution services.

“You get what you pay for.” This adage is true in distributing releases through a paid PR service. You pay for a certain fee in exchange for PR results.

A paid distribution platform can provide the following:

  • Syndicating a release to its network of media outlets, sites, search engines, and social media networks.
  • Writing and proofreading of releases.
  • Optimizing a release for SEO.
  • Provide tracking reports.
  • Sending a release to subscribing journalists.
  • Media monitoring.

Here are 5 paid distribution services that are popular in the market today:

1. Newswire

Newswire is one of the paid press release distribution services that is highly recommended for brands that need help in their distribution. It provides high-quality customer service and distribution, making it an effective PR platform.

The PR platform features the following: distribution, media monitoring, media database, newsrooms, media outreach, and PR strategy.

There are three kinds of distribution plans that Newswire offers: single, monthly, and annual. The four plans under the single category include Premium ($119), Premium Plus ($359), State Newsline ($699), and National Newsline ($1, 199).

There are three plans under the monthly category, including Professional ($199/ month), Small Business ($349/ month), and Enterprise ($749 / month). The annual plans come at 10 percent off, including Professional ($179 / month), Small Business ($314 / month), and Enterprise ($674 / month). It offers writing service for $249.

Single Distribution:

Media DistributionPremium $119Premium Plus $359State Newsline $699National Newsline$1,199
Distribution to 250 + outlets
PR Newswire Distribution to 1,000 outlets
Google News Inclusion
Yahoo inclusion
Business Journals Network
Reuters
Associated Press
Features
Up to 6 hyperlinks
Up to 4 images
Embed video
Industry list
Up to 2 additional files
Autopost to FB and Twitter
Share preview with team
Publish notification via email
2-tier editorial process from PR Newswire

Traditional reach
National Reach
Upgrades
One featured image with PR NewswireAdd-on Add-on
Expedited release processing
Analytics
Detailed analytics report
PR Newswire visibility report

Monthly Distribution:

MEDIA DISTRIBUTIONPROFESSIONALSMALL BUSINESSENTERPRISE
Price$199/ month$349/ month$749/ month
Premium PRs2415
Discount on wire services10%15%20%
Optional Extended Distribution
Industry List111
Add Hyperlinks, Images, and Video
Targeted Auto Campaign to Industry Publications
Detailed Analytics Report
NEWSROOMS
Number of newsrooms125
Press Releases Included Automatically
PR Contacts
Social Media Integration and Curation
Supports Multimedia
Press Kit
Event Calendar
Custom URL×
MEDIA DATABASE
Number of Saved Contacts4008003, 000
Included Messages4008003, 000
Campaign Analytics
MEDIA MONITORING
Number of Saved Alerts4820
Sentiment Analysis
Real-Time Tracking
INFLUENCE
Discover Top Influencers
Communicate with Influencers
Campaign Analytics
Campaign Management

Annual Distribution:

MEDIA DISTRIBUTIONPROFESSIONALSMALL BUSINESSENTERPRISE
Price$179/ month$314/ month$674/ month
Premium PRs2415
Discount on wire services10%15%20%
Optional Extended Distribution
Industry List111
Add Hyperlinks, Images, and Video
Targeted Auto Campaign to Industry Publications
Detailed Analytics Report
NEWSROOM
Number of newsrooms125
Press Releases Included Automatically
PR Contacts
Social Media Integration and Curation
Supports Multimedia
Press Kit
Event Calendar
Custom URL×
MEDIA DATABASE
Number of Saved Contacts4008003, 000
Included Messages4008003, 000
Campaign Analytics
MEDIA MONITORING
Number of Saved Alerts4820
Sentiment Analysis
Real-Time Tracking
INFLUENCE
Discover Top Influencers
Communicate with Influencers
Campaign Analytics
Campaign Management

The wire service is perfect for small companies looking for affordable distribution package. It is suitable for those who have a limited budget for PR campaigns, need a regular distribution of releases per month, and need assistance in going through the PR submission process. Companies that want to boost their search engine optimization (SEO) and include their brand assets can choose from the platform’s distribution packages.

It is the best in customer service. Several reviews sites prove that. Their clients are often satisfied with their customer support.

2. PRWeb

PRWeb is a distribution service that offers distribution to 4, 000+ media outlets,  industry-specific sites, newsfeeds, and national outlets. Its plan starts at $99 which is one of the most affordable distribution packages available in the market.

If you want better PR submission and wider visibility, you can get higher plans that provide these features. It highlights online coverage, earned coverage, search visibility, and PR services.

Distribution Plans:

Basic $99Standard $189Advanced $289Premium $389
Boost the site’s visibility in relevant search engines (Google, Yahoo, Bing, etc). Permanent hosting of releases on PRWeb.comIt features driving more traffic to your site by syndicating your news across major media sitesYou can email relevant media directly and industry-specific influencers to drive media attentionYou have the tendency to go viral by distributing news to bloggers and industry-curated Twitter feeds, boost site’s visibility, drive more traffic, and earn media coverage

The wire service is suitable for small businesses and startups that don’t want to break their banks for distribution. Their premium plan of $389 provides features that help brands in driving more sales, traffic, and earning media coverage.

Some reviews about the platform revealed that some clients find its customer service difficult to contact. They take time to answer the queries. There are also times that there’s no available answer in the chat box.

3. PR Newswire

PR Newswire is one of the oldest and largest platforms in the PR industry. It often collaborates with other press release services to boost their network. Surveys revealed that using the platform provides more media coverage and visibility than any other PR distribution channels.

A top up of $195 is necessary if you want to use the service. It’s the membership fee that provides benefits, including online member center, consultation, access to the distribution network, complimentary phone/ webinar training, member-only webinars, online, email and phone support, media studio, proofreading of content, and visibility reports.

STATE & LOCAL400-Word releaseAdditional for every 100-word
New York Metro, State, and New Jersey$445$140
Other states/ local options$350$140
REGIONAL & TOP MARKETS
Top markets$575$165
Northeast$575$165
Southeast$575$165
Midwest$575$165
NATIONAL
US 1$805$245
US Social$880$245
US 1 Industry Circuit $805$245

PR Newswire is recommended for startups and small business with enough fund to support their company’s growth. With a steep price, brands with limited funding may find it hard to pay for the service.

It is perfect for local businesses that can support pricey distribution and those that local brands that want to get noticed by major local media outlets. The strengths of the wire service include strong network, large industry lists, detailed targeting, and focused on digital media.

PR Newswire has supportive customer support. They can be reached via email, chat, and phone. All the lines of communications are effective because clients are answered in a very timely manner.

4. eReleases

eReleases is a PR platform that offers wide distribution at a very affordable price. It is perfect for small businesses and medium-sized enterprises with limited investment. This is why it tags itself as the “small business leader.”

It offers services including press release writing and distribution, traditional reach, access to subscribing reporters, custom US National PR Newswire distribution service, and detailed monitoring report.

BuzzbuilderNewsmaker PR Pro
Price$299$399$499
Words400500600
Targeted list123
Syndication on media sites75100150
PR True list
Tier-1 Newswire US National Distribution Direct to Editorial Desks
WireWatch Proof of Distribution Report
Associated Press (AP) Newswire & Google News
Journalists100, 000+100, 000+100, 000+

The distribution service also offers writing service for $300. A package of writing and distribution costs $599.

The cost of distribution is discounted for first-time clients. They can get a $100 discount (33 percent), so instead of paying $299, they just have to pay $199.

Reviews about the site’s customer service tell that it gets back to clients within 24 hours. It also addresses questions thrown to them immediately.

eReleases is suitable for small and medium businesses, those that need more exposure, and those who are new in distributing releases.

5. Business Wire

Business Wire is a paid PR distribution platform that has patented NX network of more than 89, 000 media outlets in 162 countries. It highlights website creation and hosting, expanded photo distribution, PR solutions, SEC filing, mobile alerts, social media monitoring, and media monitoring.

The platform requires a membership fee to use its services. The plan starts at $400 for each 400-word release. Additional of 100 words costs $195.

Business wire doesn’t offer writing services. So if you need it, you need to use other wire services that provide it.

New clients may find the PR submission process a bit confusing. They have to seek customer support many times before the release gets published.

It is suitable for financial businesses with a big budget for PR. Small businesses may find the service quite expensive.

When choosing a press release service, it’s important to work with a platform that offers results. Go with a service that has experience in dealing with the media and has a good reputation in providing information and news.  

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