Altaf Gilani
Altaf is VP Marketing of Eminent InfoWeb LLP. He is passionate about Digital Marketing, but is handsomely experienced with Search Engine Marketing, Social Media Marketing, Usability and Web Analytics.
Do you have mobile-friendly website?
Does your website have responsive design?
Do you consider users who use web on mobile?
If yes, then here is good news from Google. Google will now officially add “Mobile-friendly” tag to those websites in search results that are mobile friendly.
Nowadays, increasingly number of users are using web on mobile devices and hence it becomes imperative to optimize your website for these devices. But, how do you find out if your website is mobile-friendly or not? You can check it out here.
You can also carry out Mobile Usability Test through Google Webmaster Tools.
Be responsive
Size of content
Keep it Short and Simple
Avoid overuse of Javascript
Design for mobile
<meta name=viewport content='width=600' content='user-scalable=yes'>
<input id="Email" name="Email" type="email" placeholder="Email" spellcheck="false" >
<style>
/*CSS for Desktops*/
.button {
font-size: 1.2em;
}
/*CSS for Other devices*/
@media screen and (max-width: 500px)
{ .button { font-size: 1.0em; } }
</style>
Use SEO Tools
Utilize GPS information
Link to Full site / Desktop version
And finally,
Test well on all platforms, devices and browsers
Above is just a short compilation. There are number of ways to present mobile friendly content to your visitors. You could be losing out important business in case you are neglecting mobile friendly website, as now Google has started showing "Mobile-friendly" tag for all responsive websites in their Result Page itself (like below).
Remember, “Mobile-Friendly” website is “User-Friendly” and hence “Google-Friendly”. With the latest post by Google, I speculate that soon Google might consider “Mobile-Friendly” feature as ranking parameter too.
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Altaf is VP Marketing of Eminent InfoWeb LLP. He is passionate about Digital Marketing, but is handsomely experienced with Search Engine Marketing, Social Media Marketing, Usability and Web Analytics.
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