Mobile App UX Design Principles to Follow in 2020

/ January 28, 2020 | 4 Mins Read

Mobile App UX Design Principles to Follow in 2020

Mobile user experience design cites to the design of positive experiences during the use of mobile devices, and applications. Mobile UX design pivots strongly on efficiency and discoverability.

In today’s era, design and development do not start from efficient good-looking drawing and elegant buttons and fields on the website. It all starts with how a user will navigate through your application to reach his/her purpose.

Do you think that an app that has many features will be well appreciated by the users? It is confusing as it doesn’t matter how enormous, captivating features are embedded in your app, or what a well-known talented designer worked on your app.

The keystone is how fast and easy your app helps to achieve a user’s goals and meet the needs of the user.

Designing is no longer about the element of surprise. It is all about personalization, simplicity, accessibility, affordance, reversibility, minimalism, convenience and feedback.

Current and upcoming UX design trends of 2020 follow these principles. 

In this article, we throw some light on the UI/UX design trends & principles that will dominate for a year but in the future years also.

1)  User goals

The user is your first priority and if mobile doesn’t cater to the needs of the user, it will take no time to uninstall the app. According to a report, 7.5% apps are only opened once. The need for understanding what the user desires is a priority for all UX designers.

2)  Versatility and adaptability

Focus on creating an application that is device neutral i.e. size of the device does not affect the functionality of the app.

Focusing on cross-platform options for a soothing experience on a laptop, Pc or a tablet ensures a much better UX experience and driving a larger audience towards it.

Multi-tasking allows running apps simultaneously and it happens because of the versatility and adaptability of advanced multifunctional screens. It allows them to switch between the apps without any hassle.

3)  Intuitive navigation

UX designers should be crystal clear that the navigation on mobile sites and apps need to be easier and more understandable for the users as in comparison with the desktop sites. Users should be intuitive about your app and website and how they can get around to it.

4)  Personalization

Users are inclined to a more personal touch, niche services that target the interests of the user. Design a product that focuses on the user’s functional, situational and cultural requirements assuring a unique and authentic user experience.

For instance, Netflix, YouTube, and more similar apps offer flexible and personalized recommendations to users based on his/her history. Personalization pushes a user toward content that they’re looking for and away from content that is somehow irrelevant to them.

5)  Animation 

Get your users amused by providing them with the astonishing animation in your app or website. Use plugins and dev tools for interactive animation. Focus on optimizing the process of implementing interactive projects to work efficiently and smoothly on any device. Remove the misconception that a complex animation depends on strong hardware and use the products that are capable of surpassing standards when it comes to slow hardware. 

6)  Harmonious colors

The usage of harmonious colors should be focused on. A user’s mood will modify according to the view that your app/ website has. The colors tend to trend across all over the design industries. It doesn’t mean all the colors in your design should come from the same palette. A bright thrown somewhere in between will convey the effect even better. Focus on making 2020 a year to combine optimism with understatement that lightens up the mood of the user.  

7)  Human writing 

Text is something that accompanies the design of an app/website- it is a part of it. UX writing is the latest trend in the industry. Context and author of the app/website matters as human writing allows a reader to judge, choose and relate himself to the product. 

8)  Split-screen and low- key gradients 

Block means symmetry that provides a sense of completion to your user. There is always an asymmetrical trend flowing in the designing schemes. The year 2020 can be a year that gives asymmetry a real comeback. Feel comfortable to split-screen setups as they are creating their path into a single-platform layout very well.

Design trends nowadays are inclined towards AI, automation and more. The visual element that is associated with it is still a heavy human job. The notion that something is smart and automated brings a sensation of dreamy things.

9)  Design for the disabled people

Companies for UX design for mobile apps must keep in mind the different users that might get a hand on your app or website. A user can be disabled; putting features like the use of established gestures will pose good results. Features that they are already used to like pinching in to zoom or swiping should be employed whenever it’s possible in the app/website. A screen-reader for people who are blind or have a low vision for hearing text, it will provide acoustic signals and vibration feedback to your design. 

10)  Keep things simple

The most important principle worth following is to keep things simple. New trends in UX designs are user-oriented and provide problem-solving solutions.

It is very necessary to learn how to personalize your business message to attract visual solutions. The more simple and understandable designs for your users, the more it will tend to focus on the needs or requirements of the user.

11)  Focus on speed

Mobile networks are generally slower than Wi-Fi or broadband service; mobile users are stuck with either 3G or slower data packs. Mobile websites and apps need to be fast in relevance to the speed of the user. Try to include the content in the app that does not need to be downloaded every time the app loads.

One way to create the illusion of speed and to get a hold of the impatient users is the usage of placeholders until the whole of the content loads.

12)   Voice interaction

Ever heard of Alexa, Siri, Google assistant? All of them are AI-powered virtual voice assistants. Apps like these are constantly making our lives better and soothing. Quick and accurate results with customizable crafted user-experience synchronized with the designing of the app attracts a great user-base.

13)  Chatbot UI design

Chatbot interaction are the emerging trends for the designing of an app/website. Chatbots should not only convey information but they should also handle the emotions of a user, learn language semantics, its structures, understanding of phrases and slangs.


The keynote basic principle for UI designing is to understand the different users and their needs. Everything on the designing part will be done for a user’s soothing and seamless experience and his requirements that need to be met.

So, these were some of the mobile app UX designing principles that a mobile app design company must follow for the year 2020 and forth.

This is the time to incorporate the latest trends while following the principles because everyone prefers a pleasing and soothing app/website.

Author: Anshul Sharma

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