Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
Your business is like your baby, it keeps growing and with the growth comes yet another investment and the changes, some you would appreciate and others you won't. Nevertheless, the fact is that there is the struggle to do better with each coming day, not only to survive but also keep your reputation alive. There are many tactics, strategies, plans, procedures what not but then you can't do it all at once.
So, if you are looking for the effective marketing ideas that can boost your business and that too without gulping up much of your hard earned resources then you need to read the following, excogitate and start following it.
1. Social media Marketing
The extension of the internet age is the social media age; the USP of social media is quick to and fro communication, without the bar of distance and time. The reviews on social media reach far and wide and in a split of a second, which surely have a perceptional impact. In fact, more and more brands are employing social media marketing to connect with its customer. Social Media helps the customer to interact with the company regarding queries and confusion; a quick resolution or empathetic solution helps to win over the customer and even attract new customer.
2. Self Motivated Team
If as a business owner you thought that fierce marketing campaigns or investments alone are going to take your business to the heights then you should remember that the difference between success and failure is a great team ~ (Anonymous). The tools would do the job what they are intended to do, BUT a self-disciplined and self-motivated team would do what they NEED to. Surely, there are some great tools like CRM and ERP software that helps the team to manage their daily routine without a hitch; what differentiates your company from others is the TEAM.
Inspire your team and encourage them to be at their best and see the magic. Planting the seed of your vision into their eyes is what a leader is all about.
3. Online contest
This is another new way to engage the prospective clients with the brand through fun and entertainment; also without hard selling the products in the face of it. Many times brand careering to fun along with providing quality gets an edge in the competition as business has not been restricted to mere buy and sells through currency; in the current age business is more of relation building. Thus, having activity beyond push marketing helps in extrapolating the businesses.
4. Social Media Brand Fan Club
Having a loyal customer or fan club of the brand or company on social media is very novel and economical method of marketing where the customer gets to share his or her stories on how relation bond is established between brand and customer. Word of mouth marketing is still the most potent tool of marketing; and when prospective customer listens or reads to one of the customers, he tends to believe more than howsoever true and informative advertisement is. Facebook is the most widely used for fan book pages.
4. Community service
Nowadays, only profit does not define the success of the business; but it’s also more of business enterprise is perceived; which has a lot of bearing on the conduct of business. The pro-society businesses are often supported for the community activities. Many companies take up the social cause which sends a very positive message and increases brand recall and acts as an extrapolating agent for the business.
So, whether you want to plan a new product launch or start a new marketing campaign or overgrow your social media presence or reward your loyal customers, make sure that you have a great team to rely on. A successful business is the reflection of your team (coupled with the business tools that should be equally revered)
A business can flourish only when they are determined and have envisioned a path, without which they can only survive for a time being. An interesting combination of the ideas as mentioned above can deliver good results and bring a change in an organization.
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