Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
With the evolution of the digital age digital marketing is what companies use to advertise to consumers on the Internet to reach a wider range of people.
With the influx of companies aggressively trying to market their brand online, the importance of digital marketing is rising more than ever. Especially with the advanced technology that our world is blessed with, digital marketing plays a significant role in reeling in customers to purchase our products and services.
Therefore, how do you make your brand stand out so that you can set yourself apart from your competitors? Here are some essential tips to help improve your digital marketing strategies, thereby increasing your profits and sales to propel your business forward.
As compared to photos, videos are effective in capturing your audience’s attention for an average of two minutes longer. If your videos are well-edited and engaging, it can increase your chances of being one of the top-ranked businesses by Google by at least 50 percent.
Furthermore, statistics show that more than 80% of customers are more likely to purchase a product after watching a video on it. The key to the effectiveness of videos is the relatability and the personal touch that it offers to customers.
More often than not, the face of a talent or a model selling your product will boost conversion rates, as customers are more inclined to trust the whole enterprise by looking at a face. Even if there is no human engagement, a detailed explanation of your product coupled with a chic and engaging design will definitely intrigue your customers.
2. SEO and SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are key concepts that you have to nail in order to develop a successful and effective digital marketing strategy. Though there are many technical back-hand programs that other experts can help you with, being able to deeply understand the basics and concepts of these aspects will greatly help your business.
Both aspects deal with your digital strategy on a content and data level, and hence, optimizing all forms of content will be beneficial in helping your audience reach you.
3. Content Marketing
While the many areas of digital marketing are important, the content that you are trying to sell forms the core of digital marketing. If the content does not effectively appeal to your audience, the way that you sell it may not be able to sustain your business in the long run.
Coming up with content that is suitable for your company or your clients is essential, in order to effectively attract your target audience. As such, ensure that you have strong knowledge in social media marketing; this covers many forms like emails, videos, e-books, whitepapers, blogs, web content and many more.
After you have come up with a suitable marketing strategy and appealing content, monitoring the data that you have collected and analytics is the next crucial step. Though using the tools to help you track consumer behavior and read your sales can be extremely easy, the difficult part lies in using these data to help you in your future marketing strategies.
Digital marketers would have to collect these data and apply them to new solutions to increase traffic and sales conversions. Therefore, as a person who can read such data well, a more useful skill would be using these data to your company’s advantage, making sure that you keep the right strategies and innovate new ones to improve your current approach.
5. Engage in design-based thinking and planning
Design Thinking is basically a model that you can refer to when you approach problems, based on the customer’s user experience. It forces you to think in their viewpoint, instead of from the perspective of your own company. This model involves five key steps: empathize, define ideate, prototype, and test.
Even though these steps are presented linearly, a competent digital marketer would be aware that it does not work like that in real life. Real-life situations force you to go back and forth on these steps when testing out new strategies or products; causing you to constantly think of new ways to further increase traffic and assess their effectiveness, before improving on it again or simply scraping the idea altogether.
6. Be Tech-savvy
Because of the high rate at which technology is constantly evolving and improving, being tech-savvy is extremely crucial in keeping up with the times and effectively appealing to the masses. If you belong to gen z or are a millennial, this should not be a problem for you.
But if you belong to the older generation, experimenting with the latest tech gadgets and the newest programs will help you leaps and bounds. Essentially, if you are well-versed with technology, you will not have any trouble navigating through software and content management systems to improve your digital marketing strategies.
7. Be persuasive
Successful digital marketing leaders not only know how to sell their products well through an engaging interface, a well-explained video or a highly optimized content marketing campaign; but they are also good with their words. The main idea is to be persuasive to convince your customers to purchase your product or your service.
Be sincere and genuine when you market your product, and use persuasive language to capture the attention of your audience and successfully sell your product. Being persuasive is not just a skill that you can pick up on the go; it is all about using your words to cater to your suitable target audience to sound as confident as you can.
In conclusion, a great digital marketing professional will be able to think quickly on his feet and adapt to whatever situation that they are put into. If a marketing strategy fails, they are expected to learn from their shortcomings and innovate a new idea as quickly as possible.
If it succeeds, they have to analyze their collected data and identify which aspects work well, and further improve on it to its maximum potential. Though there are very little hard skills involved, it is important to be well versed in those areas and pick up soft skills along the way.
A successful digital marketing strategy requires a lot of effort and patience to trial and error, and to identify what works and what does not in the respective field.
If you’re just getting started or have dabbled in digital marketing for a while, another important aspect that will determine your success will be the use of tools. There are plenty of tools for affiliate marketers and you should definitely search for the best marketing tools for affiliate marketers to ensure your success!
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