This is the era of mobility and connectivity. People who do not keep themselves up to date with the tech are literally considered cave people. New and improved technologies are emerging on a daily basis. A few years back, Google announced a new framework called AMP which is primarily aimed at improving the speed of web page loading on mobile devices.
Accelerated Mobile Pages or AMP for short, are a framework by Google that lets users create websites that load comparatively faster on mobile devices. It is mainly aimed at the overall user experience, which remains the main objective.
With the help of AMP, user experience is amplified positively. All it needs is a high-speed internet – as you get with services offered by providers like AT&T, Cox, and Mediacom - a mobile device, and you are good to go!
1. Why use AMP Framework?
According to a survey, most users prefer the stripped-down version of a web page i.e. the AMP version. People want quick results and if even a 0.1-second delay occurs people lose interest and that in turn can result in millions of dollars’ worth of loss for the business.
2. How does AMP Affect Organic Ranking?
So, what is it about AMP that affects organic rankings? Well, a study shows organic rankings are directly proportional to the effort put into developing the AMP. The study used data from 26 different domains and 9 million AMP pages with results showing in favor of the above conclusion, as 22 out of 26 domains witnessed significant growth in their organic rankings.
It decreases your load time which is great because that is a prime ranking factor. It compels you to abide by Google recommendations which are neat. Images are also auto-optimized which is absolutely satisfactory. Other improvements currently being made will render it perfect in the near future.
Since every decision-making process necessitates complete information on the subject, here are a few of the pros and cons pertinent to this matter, so as to help you make an informed decision.
- The most important benefit of this technology is that it is a free open source framework for everyone to use.
- Load times of your web pages are significantly reduced, resulting in faster pages.
- You can achieve better CTRs as one of the popular publishers did by 600%.
- Conversion rates might improve for your site.
- Images are auto-optimized.
- AMP Lite helps slower networks due to smaller size.
- The bounce rate of the site goes up significantly which is damaging.
- It is not a ranking factor at the moment which can be bad, but it will be in the future which is good. Basically, it is a bit of both.
- If you are not a developer, then it may be hard for you to implement. However, implementing it via WordPress might be easier.
- May affect your conversions adversely.
- It might also wreck your stats in Google Analytics.
- Some 3rd party apps might still not be compatible with it.
5. Who should use AMP?
It has been seen that e-commerce sites have gained more than a 32% increase in their organic traffic and 42.16% increase in SERP impressions. Publisher sites received higher click through rates of 23.1%. Basically, all the sites used on mobile devices can reap the benefits of AMP to the fullest.
Furthermore, all the businesses, whose major customer base accesses their site via mobile phone, should consider switching to AMPs for their sites. This would increase the chances of user engagement and also the conversion ratio. Other types of sites may be better off without investing time and effort into developing AMPs.
6. How to set up AMP?
If you want to implement AMPs on WordPress sites, you can get plugins from WordPress itself. Since most of the blogs these days are made on WordPress, there is an easy way out. For other sites, it’s a bit different. Since this framework is free, you can get it and start completely from scratch.
WordPress gives you some basic customization options such as:
- The URL is simply altered by adding /amp at the end.
- You can change the theme of the plugin.
- You can add a logo to the page.
- You may customize the size of the logo.
- You may enable AMP on just your blog page.
- You have the option to enable or disable the support section.
- You can add widgets to the site.
- You can customize the design of the page.
These are just a few of the features available in the plugin. For more, you may log on to WordPress plugins.
7. Bonus Tips
If a person wishes to use the AMP web pages feature, they may use any of the following tools:
- Adobe Animate – The reputation of Adobe precedes itself. You can build great AMP sites with this tool.
- AMP Stories for WordPress – WordPress has already made a name for itself in the industry. It has launched a Beta version for people wanting to build AMP sites.
- Google Web Designer – Google needs no introduction. One can always rely on Google’s Web Designer for building AMP supported web pages.
- Bannersnack – Another great option for the user is Bannersnack, great tech with AMP HTML technology.
- You can simply install the AMP plugin by WordPress which is great as well as from a reliable source. It is easy to install and use.
- You can get the All-In-One SEO Pack by WordPress, a one-stop-shop plugin for all your SEO needs.
- Glue for Yoast SEO & AMP is an amazing plugin as well that you can use to optimize your AMP pages.
- You can also get AdSense for optimizing AMP web pages which has a 5-star rating and over 40,000 installs.
You can also measure the performance of your AMP boosted pages. You may use the dynatrace service to achieve accurate results for your site. You can get all the updates in real-time via this service as well as all the details of user experience that you may need in Analytics.
8. Voice Search
Since more and more users are using the voice search feature, Google is constantly focusing on it in a bid to make it better. AMP has a strong relationship with the voice search feature as well. Because voice search is mainly done on mobile pages the need for active AMPs active pages rises further.
Even after considering all this information, many users still believe it unnecessary to speed up their mobile pages. Most still rely on Google search, not on whether or not their website is mobile friendly.
They think it is not useful for currently established websites, rather consider it to be more effective for new startups’ online presence. The logic is since the new websites have not made any effort otherwise, as of yet, it can be beneficial for them to opt for the AMP feature.
10. Who uses mobile sites?
Since the dawn of the smartphone, more and more people are gradually moving towards mobile web pages. No one wants to turn on their desktops then wait for it to startup, and then go online. They prefer simply taking out their mobile and go live.
According to research on Statista, 52.2% of people use the internet on their mobile phones, which is really huge. You may also check out the graph if you believe otherwise.
Having said all this, there is always a multitude of pros and cons to everything in this world. It depends on the wants and needs of each individual or business – whether or not they want to use the AMP feature.
You have a ton of sources where you can get further information to help you make a more insightful decision if by any chance you still feel less than convinced.
Abdul Sami Hameed is one of the profound writers and a Digital marketing expert with knowledge and expertise as website development, organic marketing, and community marketing. He also has a flair for creating tutorials about subjects related to his expertise and share his experiences with people.