Sawaram Suthar / 3 Mins Read
Updated: May 9, 2025
Have you ever thought about converting your site visitors into real customers but cannot find ideas to achieve this feat? If yes, here's a blog that talks about six solid ways to do it in the best possible way.
Along with technological advancements, there has been an increase in the number of eCommerce websites. These days, customers have become more techno-savvy and are well informed about your competitors and the services offered. However, the toughest task is to convert visitors into customers.
Owing to the increased traffic, customers have a lot of options to choose from and if they are not satisfied with the online experience, they will immediately switch to your competitors. Hence, in order to convert visitors into customers, companies need to make sure that the online experience of the customers is pleasant and embracing.
Here are 6 solid ways that will definitely help you convert visitors into customers.
The design and layout of the website are very important for the company. The website that is not user-friendly doesn’t encourage the visitors to continue the purchase. A study shows that visitors generally face the usability issue with the website which compels them to move to another website that is more user-friendly. The homepage of the website is considered to be the face of the website, hence; it should be simple, informative and easy to understand.
The website should be equally compatible with the phone, desktop or any other device. 46% of the customers bounce to another website if they face difficulty while using the website on their phones. Moreover, the website needs to be responsive as well as the landing speed has to be good. If the overall design of the website will be good then there will be an increase in the number of conversions.
Using testimonials can be really helpful in increasing visitors' conversion rates. Long testimonials that share the customer's story or experience can influence the reader and compel them to make the purchase. The research suggests that longer testimonials result in a 11.3 % increase in sales compared to short testimonials.
Testimonials should be shared on all website pages that can impact the customer's buying decision. Inserting testimonials and case studies allows visitors to read about other customers' experiences and journeys, which helps to gain credibility.
In recent times, there has been a rapid increase in the popularity of content marketing strategies. It really helps to increase the conversion ratio of blogs and website traffic. As per data collected from Kapost, adopting content marketing has increased the conversion rate of websites by six times compared to those that are not using content marketing.
Moreover, the content has also increased the qualified leads by 75%. Content should be created to educate the customer and market the product. Content can be widely used to solve industry problems and educate customers.
The biggest drawback about websites is that the customer can not touch and feel the product before purchasing. This can be compensated to some extent by inserting a video about the product or its usage on the website's product page. Adding videos can increase the conversion rate as it helps the customers to understand the products or services in a better way and offers the chance for the company to showcase its products in a more lucrative way.
According to the details provided by comScore, 64% of consumers are more likely to buy a product after watching a video about it. Moreover, visitors who view videos on the website stay an average of 2 minutes longer on the website than those who do not view the video. Having videos can definitely help boost conversions.
At times, customers will have queries about the product or service, but are reluctant to ask questions or navigate through the website. Adding frequently asked questions on the product page can be helpful in answering such queries and converting them.
According to the details provided by Optimizely, Roller Shaker Nation increased the conversion rates by 69% by adding the FAQ on the product page. Questions that are repeatedly asked by customers should be compiled, and the questions that might come to customers' minds should also be added to the product page.
Live chat is gaining popularity these days and is one of the most admired tools for customers. Enabling a live chat tab on the website empowers the firm to answer customers' queries at the same time. Moreover, having the live chat tab increases customers' confidence, as they believe there is someone to answer their queries and give them instant resolution.
The live chat tools are often enabled with features like co-browsing and screen sharing that help the agents view and share the screens with the visitors and guide them, or even do the required steps on their behalf. It leads to an increase in the satisfaction level of the customers, leading to an increase in conversion rates. It was surveyed that 31% of US and UK online shoppers stated that they would be more likely to purchase a live chat.
Companies aim to increase their profit and revenue, which can only be achieved by increasing the number of customers. Hence, companies should not lose the opportunity to convert visitors into customers. This can be done by addressing the customers' queries and providing them with the required information at their fingertips.
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Sawaram Suthar (Sam) is a Founding Director at Middleware. He has extensive experience in marketing, team building and operations. He is often seen working on various GTM practices and implementing the best ones to generate more demand. He has also founded a digital marketing blog - TheNextScoop.
