Top 6 Customer Dissatisfaction: What Are The Reasons, and How to Overcome It

Top 6 Customer Dissatisfaction: What Are The Reasons, and How to Overcome It

It might be tricky to provide superior customer service all the time. In this article, we have highlighted the top 6 customer dissatisfaction, their reason and how to overcome them.

Any organization must prioritize customer pleasure. It is crucial to maintain consumer satisfaction with your product or service. If you don't, you risk losing clients. There are several reasons. I'll go over these causes and possible solutions in this essay.

What are the reasons for customer dissatisfaction?

Not being aware of the standards: If a corporation doesn't understand what the client wants from their product, the customer will continue to be disappointed.

Not living up to expectations: A consumer may become unsatisfied when a product or service falls short of expectations. Customer dissatisfaction may result from unreasonable expectations and shifting demands of the clientele. The customer could compare the services offered by a company with those of the competitors due to the technology's quick advancement, which could result in discontent.

Top 6 Customer dissatisfaction

When your business poor to capture the expectations of its customers in some way, this will inevitably lead to customer dissatisfaction. Additionally, it is often communicated via feedback tools such as questionnaires and evaluations.

1. Problem with quality

Customers may express dissatisfaction or complaints over the quality or longevity of your goods. This underlines the fundamental rule that underlies all client dissatisfaction: your projected value should never exceed your delivered value. In addition, your product or service's quality must match your claims that it is the best choice in your market.

2. Problems with pricing and missing specific expectations

Customers may complain that a good or service is pricey, related to the above claim. As a result, customers may become discouraged and overwhelmed by its price even if they receive a lot from a product.

An exorbitant price implies an exorbitant worth. So if your business can't regularly offer customers enough value to support your pricing points, you'll have to cope with more than your base of unhappy clients.

3. Unable to meet implied or perceived expectations

You may objectively set expectations by delivering product descriptions, displaying product images, and providing product specs. However, it will assist potential customers in knowing what they can and should expect to receive as part of their purchase.

You promise to fulfill those expectations when you set them, so if you don't, you intentionally misinform your clients and betray their trust. Naturally, clients won't appreciate that.

4. Usability concerns

Beyond what you specify in your requirements, expectations can grow. Customers may occasionally believe your offer offers specific features or advantages that it does not. This could indicate that your product or service details were unclear or that your clients are comparing you to your competitors in the market.

Customers of a regional restaurant chain, for instance, might gripe that they aren't entitled to limitless salad and breadsticks like they are at a comparably priced national franchise. Customers could also become unhappy if products don't meet indicated performance or usability standards.

5. Having issues with customer service

Usability is one reason why customers are dissatisfied. Customers will become upset and not be afraid to voice it if your product or service isn't user-friendly. Customers will complain loudly about your user interface if your SaaS company caters to them and frequently causes trouble.

If this issue keeps coming up, it's crucial to monitor the precise complaints that customers are frequently raising. Don't forget to focus on customer sentiment analysis and its importance to your business. As your user experience develops, you can utilize that knowledge as guidance.

The reviewer complains that the product's usability is lacking because it differs from what product buttons represent. Customers often like products that are simple to use and quick to set up, but this client doesn't think their product is either.

6. Lack of follow-up

Consumers often have varying expectations about the follow-up communication provided if you are allowed to follow up on a case. While some clients may be more patient and wait for regular updates, others would anticipate receiving them constantly. 

Your consumers can feel that you have forgotten about their situation if your representatives aren't always explicit about the response timings.

How to recognize consumer displeasure

Customer discontent varies greatly. According to research, strong feelings like regret, rage, or disappointment are more likely to result in complaints than just being unhappy:

It makes sense that emotions are more intense when poor customer service has more serious repercussions. For instance, if you must wait in line at the grocery for too long, you might feel dissatisfied or disappointed but not necessarily angry.

However, you can be angry and willing to respond if airline employees improperly handle your luggage to the point where a priceless item is shattered. Consider the infamous instance of a passenger who, after trying to get his damaged guitar repaired, made a video on YouTube criticizing the airline for its mistakes.

This allows us to prioritize clearly. For example, prioritize reducing the kinds of customer dissatisfaction that result in significant negative feelings rather than lavishing enormous sums of money on "wowing" the consumer. 

a. A complaint about a service

A negative service experience is twice as likely to be shared by customers than a negative product experience. This is so because we don't ask for customer service; instead, it's given to us.

b. Outstanding customer service.

Usually, people only contact customer service when something is unclear or complain about a product or service they have chosen to purchase. Therefore, it is worth using the productive payments method, and there are 7 ways to accept payments. When we engage with customers, we must use fast payment methods. The reason is that long wait periods or several escalations will make things worse if we need to fix our issue.

c. Slowness

Nobody likes waiting on hold, particularly when dealing with urgent issues. Yet the average consumer will reportedly wait on hold for 45 days in their lifetime.

d. Inaccuracy

Providing inaccurate information to your customers about your product or service doesn't matter how quickly you respond to phone calls or emails.

At the very least, customers anticipate that the information they receive will be true, practical, and relevant.

d. Inaccessibility

Have you ever had a complaint, but despite your best efforts, you couldn't locate the company's contact information online, including its phone number or email address? Instead, you're prompted to complete a contact form, where you rarely hear back.

Customer effort is increased when there are fewer contact alternatives available. When we have an issue, we typically prefer a speedy resolution over having to go through several steps to speak with a live person.

e. Opacity

In a business setting, transparency refers to an organization's willingness to share information with its clients. Who hasn't waited in line with trepidation, not knowing how long or why they would have to wait?

According to research, customers are less likely to become impatient if they can see progress—even if it is merely the outward sign of an effort—being made. For instance, tracking data for packages let us relax since we can see where they are going, even if they are merely traveling from one distribution center to another. If a tracking number isn't supplied, not knowing where a package makes us anxious and question where it is.

Unhappiness based on a product

The majority of purchasing decisions are not reasonable. Although you might think you're buying a new iPhone for its improved camera and features, your subconscious is just looking to flaunt your status to the world.

Our emotions can affect the purchases we make for ordinary items. For example, although we'd want to believe that we're making judgments based on pricing, in reality, we choose products based on how well the brand fits with our true or intended identities. 

When a product doesn't live up to expectations, like the iPhone's deteriorating battery, we start to doubt the brand we chose and how we made our decisions. It depends on the issue, but brand loyal customers may overlook an occasionally perceived flaw. 

Dissatisfaction with values

According to a Social survey, most consumers want firms to take a position on social and ethical problems. Moreover, because we gravitate toward others like us, shared values help build trust.

Brands cannot just lead with features and benefits in a world of options. Clear values must also be communicated. What happens when a brand goes against these principles? For example, worldwide boycotts were launched against Nestlé when it aggressively promoted baby milk in developing nations, unintentionally causing newborn deaths. Consumers may not support actions that violate their morals depending on the brand's values. For example, Amazon has a horrible reputation for mistreating its employees. But this does not appear to be having an impact.

How to reduce customer discontent

The customer and market focus area looks at how your business ascertains customers' and markets' needs, wants, and preferences. The process through which your firm develops relationships with customers is also scrutinized to identify the crucial elements that contribute to customer acquisition, satisfaction, loyalty, and retention, as well as to the growth and sustainability of your business.

  • Recognize discrepancies between expected and perceived service quality
  • Recognize the methods used to identify service quality gaps
  • Recognize and use the procedure for analyzing client complaints. Identify the source of consumer complaints. Develop a plan for reducing consumer complaints.

Negative impacts of the customer dissatisfaction

Customers won't buy from companies they don't trust; thus, consumer unhappiness significantly impacts your organization. Customer discontent may have a long-term negative influence on your brand in addition to harming your sales and income.

Bad reviews

First, negative customer reviews damage your brand. Reviews are crucial in helping consumers make informed decisions as they get increasingly used to purchasing online. With the growth of social media and common platforms, a disgruntled client just has to visit your social media profile to leave a string of negative comments or visit Google to give you a bad review.

Problems with brand identity

It's challenging for a brand to be recognized. Customers don't just stop buying that product when they are unhappy. They give the whole brand a bad name. This affects other things from the same brand, even if they have nothing to do with it.

Sales go down

People are less inclined to strike a transaction with a product with a bad reputation among the general public. They won't want to pay upfront for that product or service. This directly affects the conversion rate of leads and the sales funnel. This also impacts the process of generating leads. 

Customers that are not happy are less inclined to talk about your company. But, regardless if they really do, it'll be a bad review, which will significantly impact lead generation growth.

Losing customers

Dissatisfied consumers and negative reviews will almost always lead to a decline in the number of patrons who purchase a product or service. No one desires to order from a business that consistently receives poor ratings, do they? On the one hand, an unhappy client is unlikely to ever purchase from you again. At the same time, on the other, the unpleasant experience may quickly spread, which might hinder the expansion of new customer traffic.

Dealing with dissatisfied clients

Professionalism is key when dealing with challenging clients. You may overcome difficult situations with poise and professionalism by learning to remain composed and cool under pressure. So, always try to boost customer satisfaction with happier employees. 

Talk slowly, calmly, and in a low voice if your client is angry. This can softly ease the tension and prevent you from making matters worse by acting worried or agitated.

Offer to meet with your client in person if they have sent you a challenging email or are upset with you on the phone so you can resolve the issue. This not only diffuses anger but also demonstrates your maturity.


It might be tricky to work with problematic customers. Always ensure the deal with excellent customer service. However, if you handle the circumstance correctly, you might even be able to strengthen your relationship and open up new prospects. 

Refrain from interrupting or offering a quick fix as you actively listen to their difficulties or complaints. Be understanding and sympathetic, and ensure your body language reflects that. When you doubt how to proceed, find out what your client finds satisfying. Do it as soon as possible if it is within your power. Make sure your client is satisfied with the resolution of the issue by following up with them.

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

Top Digital Marketing Tactics for Healthcare Industry to Deploy in 2020

Digital Healthcare Marketing A patients' journey does not begin...

5 mins read

13 Communication and Collaboration Platforms for Your Startups

With the rise of e-commerce today, it's a lot...

6 mins read

8 Proven Ways How To Use Social Media for Motivation

Social media is the enemy of motivation, right? I...

5 mins read