When it comes to increasing your business’ visibility and attracting more customers, implementing search engine optimisation strategies for your business’ website is one of the best ways to do so. Asides SEO tools, another tech solution that is fast becoming popular for business is cloud hosting and more and more businesses are making the switch to it.
If you are making the move to cloud hosting and you already have SEO for your website, you need to be aware of how the two interact with each other. Do these two solutions work hand in hand to give your business an advantage or do they do otherwise? This article will analyse four ways by which how cloud hosting affects your SEO in comparison with physical hosting.
1. The advantage of local hosting
The advantage of local hosting to SEO is simply explained with this example. Susan who resides in Auckland, New Zealand is looking for a website that provides house painting services. When she inputs her search parameters in a search engine, websites that have such information will be listed. Those that have the .nz extension in their domain will be listed first before those with .com and other extensions. Paintahouse.nz will show up before paintahouse.com or paintahouse.co.uk will show up. This is because search engines prioritise locally hosted servers when it comes to page ranking.
With traditional physical hosting, for companies that cater to customers across countries, the solution was to buy domain names with the extensions they needed and then host the corresponding websites separately on different local servers. That would mean for example buying hosting space on a server in Australia, another in the US and yet another in the UK and so on. With cloud hosting however because the platform usually has servers all over the world, the need for buying hosting space from multiple servers is taken out of the way. On the cloud hosting platform provided by businesses as freeparking, such businesses can host their websites and still get the advantage of local hosting.
2. Server downtime
Server downtime affects your SEO negatively. If the server on which your website is hosted is down, the search engine crawlers will not be able to access your website. Downtime also means that users will not have access to your website since it is not working. Search engines rank websites with more downtime lower than those that do not.
In physical hosting, you are either sharing one server with other websites or having one server dedicated to your website. If the server goes down, your website also goes down. With cloud hosting however, your website is not on a single server but on a cluster of servers so if one server goes down, another immediately picks up the slack and your website will not go down. This helps you retain good SEO rankings.
3. Better mobile advantage
An increasing number of people are accessing the internet from their mobile devices more often than they do with computers. It is, therefore, important that your website can serve both a mobile device and a desktop computer with considerable equal value.
A website that is hosted in the cloud has access to a lot of advanced analytics and data particularly about the mobile web which the cloud hosting company makes available. This data is very useful in crafting an SEO strategy for the mobile web. Cloud hosting gives access to this data more than physical hosting does.
4. Page loading time
One of the metrics Google and other search engines take into consideration is the user experience (UX), the better the UX, the better the sites ranking. One of the factors that affect that metric is how long it takes for the website to fully load. A website that loads slowly will have a lower UX rating than one that loads fast which gives the faster one a better SEO ranking.
Because the resources allocated to your website are distributed across the servers that make up the cloud not on just one server, processes are generally faster on it. If you host your website on the cloud, its pages will load faster than they would have if the website were hosted on one physical server. As explained above, faster page loading makes visitors to the site have a better experience which increases its UX rating which in turn improves its SEO rankings.
At the beginning of this article, this question was asked. Do these two solutions work hand in hand to give your business an advantage or do they do otherwise? It is safe to say that cloud hosting has positive effects on SEO and together they give your business an advantage.