How to Boost Your Ecommerce Conversion Rate in the First 10 Ways

There are 30.7 million eCommerce websites on the Internet, but according to DooFinder, only 11,50,000 (4%) can make $1,000 or more in annual sales. That means something is missing with the ecommerce conversion rate.

This might mislead you into believing there’s something wrong with the eCommerce industry’s progress, but the fact is that it is doing really well. According to Statista B2C, eCommerce sales were $5.7 trillion globally in 2022 and are projected to exceed $8.1 trillion by 2027.

So, is it that only the top 3% of eCommerce industry players contribute to this rapid growth trend? Yes, it is, irrespective of how unbelievable it sounds. But then why can only the top 3% of eCommerce stores achieve this remarkable feat, which even the rest collectively can’t?

The same question bugged me for a long time until I discovered another vital piece of information: In 35% of online businesses, the conversion rate remains below 1%.

For reasons like these, I have compiled the top 10 ways to boost your eCommerce conversion rate like never before.

1. Speed up!

Yes, it’s as simple as that because people don’t feel like waiting ages for a page to download; they move to other better and faster alternatives. According to the results of a study published on Akamai:

• 47% of online shoppers want a webpage that takes no more than 2 seconds to load
• 40% of them will move away from a page that’s taking more than 3 seconds to load

This is how promptly loading web pages is rewarded, according to Radware.

2. Incorporate structured data and rich snippets

Google loves to inform its searchers, and that’s what structured data and rich snippets are all about. They deliver the essential information about a website right in the SERPs when a curious visitor is surfing through them. Moz is more than happy to tell you more about rich snippets, how they are helpful for your site and how to incorporate them into your site.

3. Facilitate your customers with the ‘Live Chat feature

It might have never occurred to you, but something as meager as the “Live Chat” feature can positively influence 90% of your customers. Kissmetrics Blog gives these stats on live chat:

• 90% of eCommerce website customers feel satisfied when they get live chat service
• 63% agreed to return to a site where they could live chat.

4. Showcase influential security seals

If you want to improve conversions on your eCommerce site by up to 11%, one simple thing can do the trick: showcase influential security seals or trust seals. And suppose you are wondering which seals might work best for that. In that case, a study published on inflow declares the Norton Security Seal to be the winner by increasing conversions up to 11%, whereas monetized pros share a heat map of which seals get the most response from site visitors.

5. Use the power of videos

According to a study shared by eyeviewdigital.com, adding videos to your landing pages can improve the chances of your visitors turning into customers by up to 80%.

6. Add reviews

In the real and virtual worlds, the level of trust people develop for a brand over time determines how low or high sales it makes. In a virtual world, people cannot see, touch or feel what they are presented with, so user reviews help them develop trust and confidence in your site.

Read more: 4 CRO Hacks to Increase Ecommerce Website Conversion Rate.

Reevo says product reviews result in an 18% sales uplift, courtesy of econsultancy.com. Its breakup is given right below:

7. Say out loud – Use bigger and bolder call-to-action statements

This can help you improve your conversion rate by 10%-25%, according to this infographic on truconversion.com.

8. Use the word ‘Free’ in your call-to-action statements

You can enjoy boosted conversion by up to 28% using the word ‘free’ in your CTAs, and if it still doesn’t make sense, imagine you are the shopper here!

9. Leverage the power of up-selling and cross-selling

If you want to comprehend the power of up-selling and cross-selling, consider the example of Amazon, who reported amassing 35% of their total annual revenue in 2006 by up-selling and cross-selling to their customers, courtesy vwo.com.

10. Simplify checkout

Last, checkout is considered one of the most critical moments in online shopping; it can either make or break the deal. Unfortunately, statistics suggest it is primarily the ‘deal breaker’ for most online retailers. According to stats shared by Baymard Institute, 68.63% of shopping carts are abandoned on average, and one of the top reasons for shopping cart abandonment is none other than the confusing checkout process, which accounts for up to 12% of the cart abandonment issue.

The good news, however, is that if abandoned cart owners are retargeted with a discount offer, as many as 54% of them are most likely to make the purchase.

Perhaps that compels internet marketing guru Neil Patel to offer an ingenious solution to retarget abandoned cart owners in this conversion rate optimization roundup.

It’s your turn now

So, that’s it—the end of my list of tips on how to boost your e-commerce conversion rate. Indeed, there are plenty more ways to optimize ecommerce conversion rates. I am handing it over to you now. Please share your experiences with us in the comment section below. What has helped you the most in boosting your conversions, and what hasn’t worked well for you?