Will Clubhouse Kill Podcasting?

/ April 26, 2021 | 6 Mins Read

Will Clubhouse Kill Podcasting?

Whether Clubhouse would kill podcasting? Our answer is no. Clubhouse has its place, but it doesn’t threaten the future of podcasting. Get down the article below to know the details

The Clubhouse is one of the latest new applications that incorporate social media, entertainment, and information sharing. With Clubhouse, users must receive an invitation to join and can listen to live audio calls. Various people host conversations on diverse topics while users listen in. The debate remains to reveal itself as to whether the Clubhouse app will affect the future of podcasting. 

1. What is the Difference Between Clubhouse and Traditional Podcasts?

There is reason to believe that the Clubhouse app will continue to rake in avid podcast learners. What is the difference between Clubhouse vs. podcasting? While the two platforms for sharing talks are similar, there are many fundamental differences in the delivery and accessibility.

How Clubhouse Works

To experience the exclusive and informative talks on the Clubhouse app, you must receive an invitation. Once you are part of the community, you can access a wide range of diverse audio talk topics. 

Topics include faith, art, music, technology, world affairs, and more. The calls are live and feature a handful of active talkers while an audience of muted listeners tunes in to listen. Similar to conference calls, a few key people are conducting the conversation while others listen in. 

The Clubhouse app holds an elitist vibe with its requirement for invites. You can't listen back to the talks and experiencing them live also adds to the exclusivity and lack of accessibility. You cannot playback the conversations. Users must log on at the time the call takes place. Many consider Clubhouse to be more similar to talk radio than podcasts in that they must be listened to live.

How Podcasts Work

Many of us are familiar with podcasts. We all indulge in lengthy discussions from time to time. Commuters love them for their immediate access to information about nearly every subject you can think of or desire. Podcasts are pre-recorded and can be paused, rewound, fast-forwarded, and saved for later.

Unlike Clubhouse and talk radio, podcasts can be listened to anytime, anywhere. The most significant difference between podcasts and radio is the playback and accessibility of podcasts. If you've ever heard talk radio, you know that you have to pay attention not to miss anything. There is no way to save or rewind radio shows like you can with podcasts.

The Difference

The main difference between the two platforms is accessibility. Podcasts are accessible to anyone from many devices at any time from anywhere. Clubhouse requires invitation and live-listening to enjoy. While the exclusivity is attractive, the lack of accessibility for many people may deter users from switching completely from podcasts to Clubhouse. 

The main difference between podcasts and Clubhouse conversations rooms is content storage when it comes down to it. Streaming platforms store podcasts available online for later listening and sharing, while Clubhouse is limited to live-streaming, invitation-only events.

2. What are Professional Podcasters Saying?

Many authors and podcast hosts have expressed their opinions on the potential for Clubhouse. Some are willing to give the app a try and see what comes from it. Others don't feel the need to add another platform to their workload. The excessiveness is especially true with an app with such exclusivity and restraints as far as playback. 

Author, podcast host, and entrepreneur, Joe Pulizzi expressed that Clubhouse can become another tool of the trade. Pulizzi compared the new platform to Twitter. He stated that he would likely use Clubhouse as an additional avenue for his talks rather than a total replacement to his podcasts. 

Others like the digital marketer, author, and podcast host Mark Schaeffer stated that they do not feel another platform will be worth the time. Schaeffer thinks that, as a business owner, he must prioritize his time and energy. He doesn’t believe that Clubhouse will be worth the effort. His problem with the platform is the lack of content storage that doesn't allow for discoverability.

We tend to agree with the lead consultant and author, Ron Edmondson. His opinion of the social media app explains that it acts as a supplement to other platforms. Edmondson reveals he will test out the waters with Clubhouse. His idea is to potentially relaunch his radio show as it is a seamless fit for the app's structure. However, he is not ready to dive in as he has a sustainable and solid following with his podcasts immediately.

3. The Rising Popularity of Clubhouse

With celebrities hosting talks on the app, more and more users flock towards membership to experience exclusive dialogues. Some of the world's most famous entrepreneurs, including Mark Zuckerberg of Facebook and Elon Musk of Tesla, hosted talks on Clubhouse. For more information on exclusive celebrity talks on the app, check out the Next Scoop article, covering all the exciting new platform details. 

As more well-known personalities and celebrities host conversation rooms, the app will undoubtedly continue to gain traction. It may well become a leader in the social media space. It seems we are a bit skeptical of new social media platforms, but the Clubhouse app shows a lot of promise in its offerings of innovative and creative discussions and interviews. 

The statistics boast high hopes for Clubhouse. From the fall of 2020 to the winter of 2021, the platform received over three million downloads in just a few short months. Most of the app's popularity exists in non-US countries, with Germany leading in user downloads. Japan, UK, Canada, and Turkey are also leading user downloads for the new platform. With thousands of downloads continuing daily, the app grows in popularity. As it grows, it continues to establish itself in the audio category for mobile apps.

4. Why Clubhouse?

The app itself may have an elitist feel, but it offers innovation and creativity even by today's standards. In a world where we have access to nearly everything with the click of the button, Clubhouse offers something different. 

There is something nostalgic and sentimental about having to log on at a specific time to experience a show. With a plethora of movie and music streaming apps, we can access all our entertainment instantly. Clubhouse seeks to create a more mindful consumption of information. The delivery is refreshing in a world of instant gratification. 

With this latest addition to the world of social media, the Clubhouse app changes the way we receive information. It combines the structure of a conference call with the entertaining values of podcasts and talk shows. The app itself is incredibly well-designed and user-friendly

Designed by the ex-Google employee, Rohan Seth, the app organizes conversation rooms into well-developed categories. Users can curate their experience with the platform by selecting their interests. Their choice of topics then helps them discover upcoming talks from celebrities, podcast hosts, and entrepreneurs. It will undoubtedly revolutionize the way we receive information and experience discussions.

5. The Pros and Cons

Just like any kind of social media app, there are certain pros and cons to using the Clubhouse platform, depending on who you ask. A content creator hobbyist might see it as a waste of time, while an up-and-coming business owner could find the app useful. That said, let’s take a look at some of the potential advantages and not-so-desirable features of this controversial new platform.

The Pros

Here are some of the major benefits of the app:

Interactive Networking

Unlike podcasts, the Clubhouse allows you to participate or listen in to live panel discussions. Whether you’re looking for relevant talks about your industry, or some expert advice in a sphere you’re unfamiliar with, you can find chat rooms covering a broad range of subjects. This also presents new opportunities for you to forge business relationships.

Host Your Own Discussions

As a Clubhouse member, you can also host your own audio talks, invite co-speakers, and interact with other participants one-on-one. If you’re an expert in a certain niche, doing this could help expose you to a wider audience and establish your authority in the industry.

Exposure to Exclusive Opinions on Hot Topics

When reddit traders caused a frenzy on Wall Street with the GameStop saga, prolific professionals from investment giants Goldman Sachs and Blackstone Group held a discussion on the Clubhouse to air their thoughts. The app provides loads of opportunities for you to catch raw, unedited opinions on trending subjects in finance, news, and the like.

The Cons

Now, for the disadvantages of the Clubhouse app:

Unverified “Experts”

Unfortunately, this app isn’t immune to hustlers and scam artists. You might enter a chat room held by so-called millionaires or marketing professionals, only to discover you’re in the midst of a sales pitch to buy something that probably doesn’t work. There are still chat rooms that offer real value, though.

No Direct Message Option

Some users see this as an opportunity to grow their other social media followings. However, others aren’t too pleased that they have to send an email or connect via a third-party platform to talk to a Clubhouse member outside of a chat room.

Our Verdict

Overall, we find that Clubhouse shows some substantial promise in the app game. The platform creates an air of mystery and allure with its exclusivity and live talks. With its rising use amongst celebrities, the app will likely continue to warrant popularity from users worldwide. 

Users that want to experience talks and interviews in real-time will love the design and delivery. We don't see podcasts going away anytime soon. That said, we believe Clubhouse will deliver some intriguing and entertaining content as it continues to grow.

Alex Lysak is the CEO of ScanTeam. I have been working in online marketing since 2011, my main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, I have helped many products and startups to develop marketing strategies and to implement them further.

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