Digital marketing is a beautiful thing. It brings out a team’s best creative skills, which can then be polished for purposes of marketing, selling, and branding its products or services.
In the past few years, digital marketing has gained significant traction from being a tool used by millennial marketers to expand their internet outreach to the entire world’s development of a new field of business and study. There are many universities teaching specialized courses in digital marketing to huge firms who specialize in advertising, PR (public relations), and digital marketing. This field has grown a lot in the last decade or two.
What’s even more important, is the sheer number of people and quantity of resources becoming available. Digital marketing is a niche that allows companies and organizations to improve brand value and market products or services online, which then accelerate their sales.
Given this, why should digital marketers outsource their accounting business? The answer is linked to what we discussed just a few minutes ago. The first and foremost reason for digital marketers (or digital marketing firms) to outsource tasks, like accounting, to external entities is to keep the niche alive! Don’t understand? Let’s review in more detail.
A study suggests that more than 70% of today’s marketers believe traditional marketing is no longer sufficient and that digital marketing will increase their company’s revenue by a good percentage year after year! More importantly, your priority should be focusing on what you’re good at and what can lead your organization to profits.
Focus on what you’re good at:
You may have heard this slang many times before in motivational speeches, texts and/or books, but executing it is a task in-itself. Focus on what you’re good at, i.e. Digital Marketing, which can lead your business towards the right track!
This focus also allows you to:
1. Maximise your profits
Everyone knows that a company’s output of efforts can be measured by year-end profits. This works in reverse as well! A company’s profits can be determined by the amount of effort put in by the company and its employees.
When focusing the man-power towards what you’re known for, you derive better results and better profits. Maximising profits has a lot to do with expanding into newer markets and increasing the number of clients. This becomes a perfect platform for digital marketers to focus on.
2. Focus on your area of expertise
There are a lot of reasons to focus on your area of expertise. Just consider the following:
- It puts the focus on your clients’ needs. It is a vital step because it includes identifying the target audience - what type of business could use your skillset?
- Identify your deliverables. Can you quantify your services? If you are an IT professional, do you provide instruction guides for program upkeep? If you are a data analyst, are there specific types of data presentations your clients have been happier with?
- Find your Return on Investment (ROI). If your consultancy is less about deliverables and more about the services, quantify the ROI you’ve brought to your clients.
Benefits of accounting outsourcing:
There are a plethora of benefits to outsourcing your accounting needs. These include:
1. Providing proactive expertise
Accounting agencies understand you don't have time to do everything yourself. They become the online bookkeeping service that performs your monthly financials so you can focus on your growing business.
2. Provide 24/7 availability
Accounting services may be outsourced, but the accountants stay in touch. Many US-based bookkeeping and accounting experts are available for real-time conversations on your schedule so you never need to worry about dealing with things you find less than interesting.
3. Simple and cost-efficient
Accounting firms, like ZipBooks, allow simple and extremely cost-efficient ways of managing your company’s finances, so that you focus on what’s important, i.e. running your business!
There are many ways to outsource bookkeeping and accounting work. Firms prepare monthly income statements and balance sheets at a fraction of the cost of what your own bookkeeper would charge. These firms perform day-to-day bookkeeping tasks, like categorizing transactions and reconciling accounts against bank statements. With respect to accounting, they take a high-level look at your business to identify opportunities and reduce tax liabilities.
Additional benefits include dedicated representatives, complete data protection, plan up-gradation options, quick setup, and easy migration. Accounting firms seem like the perfect solution to all your accounting needs!
If you still don’t believe us, try it out yourself. Your focus should be what you do, not tasks like accounting, bookkeeping, and financial handling. Do what you’re good at, and prioritize your business’s interests and time needs over everything else. We’re sure you’ll soon be in a league of the best digital marketers to ever exist!
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.