Various types of websites populate the internet nowadays, with multiple and assorted contents to offer. Thus, it is a great challenge to produce web content that will engage and sustain your viewers' interest to read, post, and share your content. Humans are visual creatures and spend 10% more viewing
As a publisher, your subscribers are key. Without them, no one will read your content, and your magazine won’t make money. As a result, it is important to use all of the tools at your disposal to win new subscribers and retain loyal ones. The good news is the
Almost every day, customers across industries consume and create user-generated content (UGC). Many would read product reviews before purchasing because they are more authentic than ads. Users create content to express their opinions or share their experiences. UGC can benefit businesses in many ways. Ads based on UGC received four
The internet is flooded with content and thus a challenging place to deliver value to prospects. According to eMarketer, 60% of marketers create at least one piece of content every day. Investing in premium content helps businesses to engage customers and stand out in the crowded online marketplace. Since the
So, you want to try content marketing. Not just once-in-a-while blogging, but the real deal. To generate leads, sell, get higher in Google, and keep it that way, you need phenomenal content. These days, many marketing folks talk about “phenomenal content,” but just a few really know how to create
Despite the several arguments against content marketing, it is an established fact that content marketing is one the most effective online marketing tactics ever. Yes, content marketing does take some time and hard work to yield results, but it does payoff big time in the long run with patience and
Wouldn’t it be awesome to have a content marketing strategy that works on autopilot? - Imagine your content brings you thousands of visitors and helps you convert these visitors into loyal paying customers. One thing is for sure - blogs thrive on consistency, and managing a consistent publication schedule
People typically search the internet for a reason—no search query is purposeless. Search intent is the ‘purpose’ behind an online search. Before you create content, you must understand: Why did the person do that search? Are they looking for an answer to a question? Do they want to buy
Although not all pieces of content online are out to sell you something, blog posts, images, and videos are useful in stimulating interest in a brand, as well as its products and services. You should know how to maximize various types of content to increase sales and boost profits for
Although content marketing is an integral part of most digital marketing strategies, it is also one of the most delicate and challenging ones. There is so much to do and think about, and if you do not have a framework in place to guide you, you are unlikely to see
Contrary to what many people might think, content marketing is more than just blogging. When people think about blogging and content marketing, some may feel they are the same because they both involve creating content for a website. While it’s true that they overlap in that sense, blogging is
When you write content, you want it to be read by your audience so that you can make the most out of it. After all, the main goal of content marketing is to attract your target audience and customers. While creating great content is essential to get your website in
Content marketing and SEO go hand in hand. Even with quality and engaging content, it’s not going to help if your target readers can’t find it, and if you want them to find your content, you need search engine optimization. But it’s not just SEO that impacts
“Content Marketing is all the Marketing that’s left.” ~Seth Godin With the traditional marketing coming to a halt it is important that you give some extra attention to your digital marketing strategy. The outbreak of COVID-19 pandemic has brought to the world some really surprising and out-of-the-box ideas to
Businesses with a successful content marketing strategy are not great by accident. Instead, their success is attributed to a few practices they implement that work for their business. One of these practices involves working with the right content marketing professionals. If you decided to step up your content marketing game
You might think that SMS marketing is dead, but with an open rate of 98%, it's far from dead. As the world we live in is steadily moving toward becoming more mobile-focused, SMS is an amazing way to reach your target customers on the go!. SMS marketing campaigns
