How To Track Social Media Traffic With Google Analytics

/ October 8, 2020 | 4 Mins Read

How To Track Social Media Traffic With Google Analytics

Google Analytics is one of the best ways to learn about your website visitors. Measuring your social media traffic will help you determine which marketing tactics are working for you and which are coming up short.

You may have designed an excellent website for your business but, if you have no idea about the visitors of your website, it all might turn futile. It is essential to understand metrics like how long a visitor stays on your website, the source of such visitors, when and why they are leaving your site because you could be wasting a lot of time and effort on targeting the wrong type of audience. 

Also, it might happen that you are losing out on your marketing budgets without utilizing it in the right strategy.

The same applies to blog writers. It is essential to know about how your blogs are performing. Your content might be really interesting; however, it might happen that they are not performing well.

Another important thing is to track the number of blog visitors with conversion ratios. It is quite evident that you will need answers to these crucial aspects to make your blog and website an effective one.

This is precisely where Google Analytics can be of immense help. This one of the best social media management tools that will give you clear insight into your website traffic so that you can improve your site performance and ensure that the audience engagement rate keeps going up.

3 Steps to Use Google Analytics to Track Social Media Traffic

1. Set Up Goals

It is essential to set goals for your business. A good and clear goal can make a massive difference in this process. Having said that, it is not only important to set goals for the business but to ensure that those goals are not vague 

So how to set up these goals? Use the S.M.A.R.T. Goals Framework for this purpose. 

The goals that you set should comply with all these relevant features of S.M.A.R.T., i.e. Specific, Measurable, Attainable, Relevant and Timely. A good and clearly mentioned goal can help in directing all your effort in a single direction which in turn can help in turning any campaign successful.

S.M.A.R.T. Goals work for every business as they set up a roadmap that guides the company about the steps that they should take and the time when these steps should be taken to be successful.

2. Google Tag Manager

Google Tag Manager is a tool that allows you to update and add tags to your Google Analytics Dashboard seamlessly. The tool sends all of the data and metrics from your website to third party metrics analyzers such as Facebook Analytics and Google Analytics. 

How to Create an Account on Google Tag Manager?

  • Create a Google Analytics Account for your website.
  • Open 'Google Tag Manager' and click on 'Sign Up'. Here you need to enter your google account details to sign up.
  • Click the 'Add New Account' option. Enter the details of your account and hit the 'Continue' option.

  • Add Container. The container can be either an app or a website. You can also add various containers for every account. Click on 'Create' to create the account. 
  • You will see the container's installation code snippet. You need to place this code on your website to track and manage your tags. Simply copy-paste the snippets on the header and footer of every page of your website.
  • Go to the dashboard and click on the "Add a New Tag" button.

  • Once you add a tag, you need to choose between Universal and Classic Analytics. Once you select 'Universal Analytics' you will be directed to enter a tracking number. You can get this tracking number by merely logging into your Google Analytics tab and go to the admin tab. 
  • Paste the code to Google Tag Manager, select the track type and click on 'Continue' to move on to the next step.
  • You will be directed to the 'Triggering Section' where you will have to select the data that you want to send to Google Analytics. 
  • Click on 'All Pages' to send the data from all of your pages.
  • Click 'Save'.

After following these steps, you will have a new Google Tracking that will send all the data from all of your websites to Google Analytics and other similar metrics that you have selected.

3. Create Goal on Google Analytics

One of the essential features of Google Analytics is goal setting where you can set up goals for your website. The tool will measure your performance against the set goals. Follow the steps given below  to set up goals on Google Analytics - 

  • Click on the 'Admin Tab' button. You can find it in the left corner at the bottom of the screen.

  • You can see three tabs under the 'View' tab, push 'Goals' button.
  • You will be directed to a new screen. You can set up a goal that you need to keep a watch on as per your preference.

There are specific goals that Google Analytics can help you to track, for example:

Destination - If you want to make sure that the users reached the appropriate content or website.

Duration - If you want to make sure that users enjoy your content and spend a considerable amount of time on your website.

Event - If you want to make users see a particular post or campaign.

Save all the goals set by you and take a seat back. Google Analytics will do all the tracking for you. 

Final Word

Google Analytics is an excellent tool to improve the performance of your website by measuring the website traffic and giving you the right type of information. When you properly manage this information, you will achieve the goals quickly, ensuring that all your efforts lead to positive results. 

We hope that this guide has provided all the answers on How To Track Social Media Traffic with Google Analytics. So, create a Google Analytics account right now and take a huge step to make your social media account as useful as possible. 

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.