Alice Jackson is a Blogger and Marketing Consultant at a crowdsourcing company, Designhill. She is a social media enthusiast, online market analyst, amateur designer and an avid author. She has written on several topics including social media marketing, content marketing, startup strategies, and e-commerce. When not writing, she loves spending her time reading romantic novels.
Social media templates can be a lifesaver and a time-saver in the marketing of your business.
Believe it or not, but managing a personal or official social media profile is time sucking. Thanks to social media templates for saving our valuable time. It also protects the efforts that we put in for marketing purposes.
We have come up with ten templates to smoothen your journey on social networking sites. These templates streamline everything from planning to scheduling, messaging, publishing, analysis, result tracking and more.
Check it out here—
1. Template for Social Media Report
Created by Buffer, the template for social media report streamlines all your reporting needs at one place. You just have to feed your data such as retweets, the number of posts, retweets per post, reach and more. Once the data is fed, it does the rest and brings you an insightful report.
Those who are managing their social media page through Buffer can export their data automatically. It will eliminate the need for feeding data manually.
What's more? It allows you to compare your weekly and monthly data to see the progress.
2. Coschedule Template
Nobody wants to see a promotional post again and again. It looks like spam if it appears several times in someone’s newsfeed.
As social media is a place where customers are heavily chased, you hardly get an opportunity to attract them. So, sharing your content more than once becomes a compulsion.
From marketing's point of view, it's essential. But you don't want to appear as a spammer, do you? The Coschedule template for social sharing is what helps you spread your marketing message with ease. You can set the reschedule campaign for the same day, day after, weekly, monthly or choose a custom date.
This is how you can get your message reach to your audience without annoying them.
3. HubSpot Visuals
Don’t worry if you lack designing skills. HubSpot Visuals provide you with visual templates to design stunning social media posts. You can find various color combinations with cool, warm and even neutral shades.
All you need to do is to download the PPT (PowerPoint) files. Or, you can open these in Google Drive to edit or add text to any template you like.
4. Copywriting Template from Buffer
No product or idea is marketable if it doesn’t tell a tale. As a marketer, you need to engage the audience directly or indirectly. One way to do is to write a crisp, engaging, interacting, entertaining and informative social media copy.
Buffer’s copywriting templates come handy when you have to create and schedule your posts.
5. Template for Social Media Audit
Do you know the critical part of building a social media marketing strategy? It's a social media audit. It allows you to evaluate your social media campaigns and goals, and find out whether they are working well or not.
As it's an ear of working smarter not harder, the Hootsuite audit template is the best thing to have. It's a clean template with user-friendly navigation. Every marketer, whether experienced or newbie, needs this template for social media marketing.
It combines all the social media pages of your brand. It evaluates all the profiles and specifies each mission statement. After confirming all your company profiles are appropriate, the template suggests you centralize the ownership using a single password with the help of the LastPass tool.
In one window, you can see how your social media pages are performing.
6. Template for Influencer Marketing
The role of influencers in encouraging audiences cannot be ruled out. It’s their task to convince them first and then convert. Even research has shown that for every dollar spent, influencer marketing brings six dollars in return.
But wait! What about the influencers who already reached you but didn’t get any response? How would you track their mentions, impacts or activities? Well, the best option is the influencer marketing template.
One created by the Content Marketing Institute is the best one to have. It features the number of social media followers that you can embed with your social strategies and website.
7. Template or Social Media Strategy
Having a robust strategy in advance is key to social media success. Ask your audience the right question, and they won't find liking your channel. The strategy template from Hootsuite is the best way to accomplish your social networking goals. You can set up analytics to measure the growth of your campaigns and make the adjustments as needed.
Almost every social media program starts with a plan. This template covers every aspect of your strategy.
It clarifies your goals, audits your statuses, creates or improves your profiles, uses analytics to track your progress and spreads the word.
8. Content Calendar Template
Most marketers agree that social media has a pivotal role to play in a successful inbound marketing approach. But they have to manage each social media page as well as publish on it. It's a challenging task as it's essential to stay relevant and organized at the same time.
This Hootsuite template allows you to add your content and stay organized. It helps you in planning your everyday calendar for all social media pages and scheduling posting times. As the template has a simple layout, it becomes easier to see your daily scheduled posts at a single glance.
It also includes details like content type, headlines, links, etc. for further reference. All in all, you get an accurate record for every post you create.
9. Template for Social Image Sizes
When you pick cover photos, images along with other elements, having the right dimensions in mind is just half the battle won.
What would you do if you don’t want a particular part of your cover picture overlapped by the profile picture? Do you know the difference between in-stream pictures or shared link thumbnails? Are their dimensions different or the same?
Therefore, sizing matters for social media. However, it is not a simple task. For Facebook, Instagram, and other platforms, image sizes vary. Your social media design should reflect the actual size of every platform.
The Sprout Social’s free image size template is a convenient resource to find the appropriate sizes for your Facebook, Twitter, Pinterest, Instagram, Tumbler, and YouTube platforms.
10. Monthly Editorial Calendar
When was the last time your brand posted something for #NationalDonutDay? With competition getting stiffer, it has become harder than ever to engage the audience on social media.
Besides organizing your content, it's beneficial to bring your content and social media marketing together. You may not have any idea about which campaigns are nearing, which holidays are approaching, which major events will take place or which product launch is awaited.
You can add things like above to an editorial calendar. This will help you access all events and activities in one place.
Which template do you think would fit your social media marketing needs? Which one did you find the most helpful? We would love to hear from you. Let us know your favorites in the comment section below.
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