Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
In order to be competitive in the marketplace these days, most business owners understand the importance of having a website. However, for those not technologically capable of undertaking the task themselves, the prospect of engaging a designer can be challenging. For one thing, there are the associated costs, and for another, there is the site itself: what content, graphics, and links should be included? The thought of embarking on a project of this scope may be overwhelming for small business owners.
But designing an effective and efficient website does not need to be a daunting task. It all starts with an understanding of the reasons why having a proper website is crucial, the first of which is customer acquisition. A website allows a business to market its products within a defined territory or around the world. A business builds credibility and brand awareness through a well-designed website.
A poorly conceived site can be detrimental to a business, and result in driving potential customers to the competition. The following infographic, “50 Features Every Small Business Website must have” eliminates this possibility as it includes all the features necessary to design an effective website. Layout, content, and graphics are all included, as well as the “dos and do not’s” of website design.
There is no particular level of technological ability required in order to create a website. The features are all clearly described in complete detail. This infographic addresses all the challenges associated with designing a website and enables business owners to take full advantage of the potential of the online marketplace.
Infographic by 99medialab
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