An eCommerce website is a powerful money-making tool - if you use it correctly and choose the right eCommerce platform for your store. To help you navigate the choice of eCommerce platform, our friends at Selfstartr.com put together a list of the top 20 eCommerce solutions. Their research covers a wide range of factors affecting eCommerce site performance, but the infographic below focuses intently on two main ranking factors
- Mobile performance and
- Page loading speed.
The platform you use to build your online store can significantly affect your page loading speed as you will see below. It also has a marked impact on your site's SEO. Link structure, meta tag control, and sitemaps may vary by software solution, among other crucial factors. A successful eCommerce store depends on numerous factors. Although you may find it difficult to track them all, it's well worth your while to make the effort.
Every second wasted in loading speed and every ranking lowered or click lost as a result of poor link structure or a bad meta description is money left on the table.
Sawaram Suthar is head of marketing at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.