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The holidays are coming, and we will help you prep for your holiday promotions. Have you already listed your top social media platforms?
The holiday season is that time of the year when people come together with their loved ones to celebrate and have a good time with them. A lot of people during this time like to show their appreciation for their loved ones by gifting them something.
That’s the reason why you’ll see many people spending time at the mall, or any physical or online store making small or big purchases.
So it’s a wonderful time for marketers to boost sales, increase brand awareness and boost their conversions to maximize their ROI. Many marketers take advantage of this season to attract more customers to their business and increase their website engagement.
They do this by offering discounts, hosting giving aways, and offering several great deals that customers just can’t resist.
If you’re reading this post, you must be one of those marketers too. However, it's important to note that simply offering good deals won’t help you boost your conversions.
You also need to have a solid strategy through which you can attract more customers and increase your sales.
One of them is to have a powerful promotion strategy for your deals. Because unless you let people know about your deals you can’t expect them to take action on your site or your physical store.
Now the question is how do you promote your deals successfully to achieve your goals? Well, there are several platforms that can help you make it happen.
In this post, we’ll talk about some of the platforms where you can promote your holiday deals for the best results. But before that let’s look at some of the effective ways to make your deals more attractive.
How to make your holiday deals more attractive
Making your holiday deals attractive is one of the most effective ways to boost your sales. There are several ways of making that happen. In this section, let’s look at some of the ways to make your deals more attractive and boost your conversions.
1. Create offer bundles
A wonderful way of making your holiday deals more successful is to create offer bundles. People love offer bundles because it helps customers get a complete package at a discounted price.
When they can buy the same products(with additional benefits) at a discounted rate, instead of purchasing different products or services individually, they would prefer to buy the entire bundle together.
So why not create some amazing bundles that your customers will love.
For example, you can create a bundle deal that includes a discounted product, a service, and a coupon code for their future purchase at your store.
You can also highlight the difference between the price of the individual products and the entire bundle to show how buyers can benefit from buying the bundle.
2. Give away free gifts
Another great way to make your deals more attractive is to offer free gifts with the purchase. Your gift doesn’t have to be a super expensive one.
Anything like a tee-shirt, a free mug, a discount coupon for future purchase, etc. can entice people to instantly buy from you. After all, everyone loves freebies, don’t you love them too?
3. Create limited-time specials
You can also try creating limited time specials to make your deals more attractive.
By creating limited-time specials that only last a few days or weeks you can make customers feel like they need to act fast in order to take advantage of the great deal.
It’s a very clever way of creating FOMO in your users and encouraging them to take action right away.
When people see limited offers, they start feeling the urgency to act fast because they don’t want to lose out on something that otherwise someone else will enjoy.
So rather than scrolling through your deal, they would prefer to instantly take action.
Now let’s look at some of the most powerful platforms where you can promote your holiday deals.
Top platforms to promote your holiday deals
Promoting your holiday deals is extremely important to boost your sales and increase your conversions. But for that, you need to know which platform to use for your promotional strategy to get the best results.
Here are a few platforms that can help you reach more audience, boost awareness and attract more leads for your deals.
So let’s check them out.
The first platform that I want to talk about is Facebook. According to studies, Facebook has over 2.74 billion monthly active users.
Now if you’re wondering why FB is one of the best platforms to promote your deals, here’s why it is. Social media platforms like FB allows you to use online advertising to reach a large and targeted audience.
In doing so, you can create targeted ads for specific audiences, such as people who have visited your website, people who have liked your page, or those who have interacted with your content.
It’s a great way not just to promote your deals but also to create brand awareness and drive engagement to your website.
And guess what, if used strategically your ads can reach around 1.95 billion of those 2.74 billion users. That’s about 32% of everyone in the World over 13 years of age. So if you haven’t tried using FB ads, this holiday season is your time to give it a try.
The next platform that you can use to promote your holiday deals is Instagram. As we all know, Instagram is a powerful visual platform that offers unique and engaging ways to capture your audience’s attention.
So if you can create some appealing visuals that creatively highlights your deal you can easily capture the attention of users and might even be able to convert them.
But the good thing is that there are several other ways also to promote your deals on Instagram.
One of them is to use Influencer marketing. In this form of marketing you collaborate with influencers in your niche and ask them to mention your deals to their audience.
Since influencers already have a solid user base, getting them to promote your deals can help you get your deal out to a whole new set of targeted audiences.
This means more awareness, which can eventually help you draw more sales.
Another way to use Instagram to promote your deals is to use relevant hashtags. Hashtags are used on social media to categorize and label posts and are often used to start trends, and increase visibility.
In your case, you would want to boost your visibility. Just make sure to use hashtags that are relevant and ones that are currently trending. This will help you make your deals visible to more people and create awareness about it.
The next amazing platform that you can use to promote your holiday deals is Twitter. If you too have a Twitter account, you can use it to promote your holiday deals.
But before that you need to properly optimize your account. Once you do that, you can use paid ads to make your deals visible to your target audience.
Like any other social media platforms, a good thing about Twitter is that you can analyze your Twitter performance to see what’s working and what's not. Based on these results, you can optimize your ads to get the best results.
4. Email newsletters
Of all marketing tactics, however, email marketing is one of the tactics that can help you get the best results. The reason behind this is simple.
A person’s email address, like their contact number, is very personal information. So they wouldn’t want to randomly give it away to anyone.
When a user gives you their email address, it means that they have already interacted with your business and are interested in your product or service.
So even if they never took action on your site, just being interested in your business makes them a potential customer. Now when you have their email address you can interact with them directly and convince them to take action on your site.
To make your email marketing strategy more effective you can even personalize your emails.
By simply having their first name on your email you can instantly capture their attention and make them read your message. This means with email marketing you can effectively deliver your message to a potential customer.
You can do the same for your holiday deals. Sometimes people just don’t make a purchase because the product or service seems expensive to them. By offering a great deal you can rekindle their interest and make them buy from you.
So if you haven’t used email marketing to promote your holiday deals, make sure you start doing it now. It can bring in great results for your business.
Over to you
The holiday season is one of the most favorite times for marketers because it’s the time of the year when your website engagement boosts up, sales increases and your overall conversion also sees a hike.
So if you are a marketer, make the best out of the holiday season this year. Don’t be afraid to experiment with your marketing strategies. Sometimes you may not get immediate results.
But this shouldn’t be a cause to demotivate you from trying. Give your best efforts and results are sure to come along.
Having said that, I hope you have a wonderful holiday.
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