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Considering POS System for your business? Here's an in-depth guide to choosing the right POS software.
A point-of-sale system is how a business improves its customer's shopping experience and reduces the workload of its staff members. Learn about some tips to consider when choosing a POS system.
Gone are those days when business owners relied on spreadsheets and bill books to efficiently run their businesses.
Thanks to the paradigm shift in technology, advanced tech systems called Point-of-Sale systems are making things easier and merrier for restaurant and retail businesses. From handling payment transactions to maintaining a record of inventory and accounting—a POS system is becoming a one-stop destination for small businesses.
With hundreds of POS available, with each boasting of bringing a revolutionary change in your business operations, finding one that suits your business requirements is an uphill battle.
Before exploring different tips to choose a POS system, let's explore what POS is.
What is a point-of-sale system?
A point-of-sale or POS system is a place where your customer makes payments for products or services they purchase at your store. Apart from allowing a business to accept payments from customers, a POS can keep track of sales.
A POS like Lightspeed's point of sale system for retail and restaurant businesses serves as a central hub for payment processing, customer management, inventory management, and sales. Installing a POS in your store can increase your sales and help in better management of day-to-day business operations.
With so much on the table, making an educated decision about the POS is imperative for business success. Follow these seven tips when deciding what to look for in a POS system.
7 Tips to Choose POS System for Small Business
What's the thing about retailers like Tesco or Walmart? It would be well-stocked shelves, regular promotions, and the ability to accept payments in numerous ways like e-wallets, cash, mobile payments, and credit cards. That's the power and benefits a robust POS system can impart to your small business. Here are a few tips for choosing a point-of-sale system:
1. Understand your business requirement
When selecting a POS system that can take your business to another level, it's essential to identify your business requirement. Identifying the products you sell or plan to sell can help choose software that supports the sales of your product services.
Analyzing the level of interaction your business has with your customers will allow you to discern the level of customer management you expect from a POS system.
Also, understanding the tools and software you're already using helps decide which system
might be compatible with these tools.
Apart from understanding your business requirement, prepare a list of hardware items you might need for successfully installing and using the POS.
Pro-tip: Look for easy-to-use POS software that simplifies your daily operations.
2. Choose the right pricing model.
Ever heard the famous adage, "You get what you pay for."
This line rings true when it comes to buying a POS system.
According to research, 46% of companies spend less than $1500 per year on their POS software. This statistic reveals that not all companies like to shell out extra dollars for receiving quality features. You don't have to replicate what these companies did. Instead, set a budget according to the features you want in a POS.
There is no point in running behind the cheapest POS. Why? It may or may not deliver the desired results.
Decide your budget based on the size of your business and the numbers of customers you're likely to serve, and the products you're likely to sell. Choose a monthly or quarterly subscription plan if you have a conservative budget.
SaaS POS systems are much cheaper than desktop-based software that can cost you a few thousand dollars upfront.
Pro-tip: Review the pricing model of different POS systems and decide between SaaS or desktop software.
3. Decide on the features.
While some features depend on a business requirement, others are essential for successfully running day-to-day operations. Just because your next-door retail store purchased a POS software with data and reporting management features doesn't mean your business model requires the same feature.
Based on your requirement, choose appropriate features. Again, the more features you expect, the more you'll have to pay. Some standard features of a good POS are:
- Inventory management: The right POS system allows you to digitally manage the stock and keep an eye on the ordering level of each product.
- Customer relationship management: Integration with customer relationship management can help you understand your customers and what they order. Based on this information, you can develop loyalty programs.
- Ability to sell anywhere: In the ever-changing business requirement, look for POS offering mobility and flexibility.
- Data management: With 72.5% of businesses using POS data mining as a part of a loss prevention system, choosing a system that focuses on data can be helpful.
Pro-tip: Look for features your business requires and not what others are using.
4. Test the POS system
A POS system may look attractive and boast of bringing a revolutionary change. After testing the software on your premises, you vouch for its credibility. To understand whether software fulfills your requirement, sign-up for a free trial.
If possible, integrate the POS in real-time to understand its functionality. Focus on using the free trial to assess whether the software is genuinely suitable for your business.
When using a trial version of a POS system, ensure that each transaction through the POS system is fed into the POS's reporting and analytics tool. Check whether a POS can easily collect, track and manage customer information.
These details can help the sales team understand your customer and serve them better. It can help in fueling loyalty programs and retention marketing.
Pro-tip: Use three to four POS free trials to make an educated decision.
5. Provides reliable support
Even when you're using an easy-to-use POS system, there will always come a time when you require expert help to troubleshoot a problem you're facing. The last thing a business expects is not having any support option when that happens.
Round the clock, free customer support either via phone, chat, or email is what differentiates a good POS from an excellent POS system.
Look for POS that offers support in every step of your POS journey. From onboarding to training your employees, reliable support helps a business tackle any challenge at any time of the day.
This statistic makes it imperative to select a POS that offers 24/7 customer support.
Pro-tip: The level of customer service or support a POS offers can be the difference between the failure and success of your business operations.
6. Provides add-ons and apps
While your POS system has many built-in features like customer relationship management, data and reporting management, and inventory management, you might want a POS software that offers flexibility to extend its capabilities with add-ons and apps.
Choosing software that integrates with various other applications can help you seamlessly perform business operations. Also, a POS system that integrates with various applications can help you do virtually anything including, merchandising, store designing, shipping, and marketing.
Integrations with unique services allow you to run your business at total capacity. Some common apps and add-ons are Ascent360, Astro Loyalty Bike Index, and BirdEye, to name a few.
Before choosing a POS software, go through the application and add-ons it offers and choose a POS that offers add-ons your business is likely to use.
Pro-tip: Look for systems that integrate with apps, tools, and software that you're already using.
7. Offers mobile checkout
Often, customers hate to wait in line to pay for obvious reasons. So, to prevent long queues and bring customers to the checkout process, you must select a POS that offers mobile checkout.
With a mobile POS, store salesmen can look for inventories, process sales, ensure returns and take payments without asking customers to wait in long queues. The POS system comes to the customer rather than customers going to the POS system.
This hassle-free customer service can take a customer’s shopping experience to another level. It helps lower the friction in the buying process, which results in overall customer satisfaction.
With 86% of customers willing to pay more for a great customer experience, choosing a POS with a mobile checkout feature can help in increasing sales and customer satisfaction.
Pro-tip: Make sure your POS has a mobile checkout process for a seamless customer journey.
Choosing the right POS software
Choosing the right POS software for your business doesn't have to be an overwhelming process. Your business requires a system that offers flexibility, support and inspires your sales growth.
When choosing a POS system, keep things simple and choose a POS that fits your business requirement.
Whether you're an experienced retailer with multiple stores or planning to open your new pop-up shop, choosing the right POS can put you in a position to succeed.
With more customers shopping online and offline, choosing a POS system that makes things easier for your business is essential.
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