Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
Its long debate that social media helps a lot to market your business and generate ROI. That’s correct, earlier social media was just used to create brand awareness but now trends has been changed and it turned to be one of most effective marketing strategies for brands. Whether you want to create awareness, promote business, launch new product, gather audience, or most important lead generation, social media marketing is top priority for brands in 2015. It already explained that how potential social media is for b2b, no one could denied these facts.
As per Salesforce marketing reports states, 44% brand chosen social media as their prior marketing strategies or we can they go with social media marketing before executing other strategies.
Some of stats that is proof of how social media marketing is the first choice for brands in 2015 .
[Tweet "Tweet: 85% of B2B buyers believe companies should present information via social networks - @Iconsive"]
[Tweet "Tweet: 87% of B2B marketers use social media to distribute content - @NewsCred"]
[Tweet "Tweet: Many SMB's plan to increase 70% budget on social media advertising - @Salesforce"]
[Tweet "Tweet: Marketers will spend $8.3 billion on social media advertising in 2015 - @NewsCred"]
[Tweet "70% of marketers used Facebook to gain new customers. @Jeff Bullas"]
[Tweet "91 of the Fortune 100 companies use LinkedIn for candidate searches. @RocketPost"]
[Tweet "34% of marketers use Twitter to successfully generate leads. @JeffBullas"]
[Tweet "18% of marketers plan to increase efforts on Google+ this year. @Forbes"]
Some more states from Social Media Examiner’s social media marketing industry reports
[Tweet "90% reported an increase in brand or business exposure"]
[Tweet "77% reported an increase in website traffic."]
[Tweet "69% reported an increase in brand loyalty."]
[Tweet "68% reported a gain in marketplace intelligence and 66%+ saw positive growth in lead generation within six hours a week."]
[Tweet "73% of those who spend an excess of 40 hours a week report earning new business from their efforts."]
[Tweet "More than 50% report a gain in new partnerships who have invested time in social media marketing for at least two years."]
[Tweet "And many Companies uses content as 71% visual, 70% blogging, 57% video and 10% podcasting"]
After seeing these stats, I am sure nobody will ready to denied these fact that social media marketing is not only priority strategies but also its going to boom and will be most effective marketing strategies in coming year. So if you aren't using it, try now. These sure-fire strategies can help you with getting started your social media marketing campaign.
Image credit by Shutterstock
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