Lianna Arakelyan / 3 Mins Read
Updated: March 3, 2025
The impact of email marketing can create a lot of buzz in your surroundings and yet has always been considered as the most effective messaging channels but what do the email marketing stats suggest? Know here..
The internet is a prime place where people converge and interact. According to Statistica, internet users are in the billions as of the current year and are expected to grow in the years to come.
The internet is attractive in so many ways because of its features. It offers instant information, connectivity, and communication. People, most especially, use the internet to check on their email and social media profiles.
Email is integral to people and is as important as a physical address. When people fill out a document, an email is often required as much as an address and home number.
As a business owner, you want to have a piece of the market on the internet, and email is a great way to start. Rather than using your resources on other platforms, master email because it has shown great potential when it comes to conversions.
Email marketing statistics show a 4400% ROI and can earn you $44 for every dollar you spend. Email also helps you guide the customer journey and take it to the next level, as well as create brand awareness by getting to the forefront of customers' minds.
Email marketing is a powerful tool, and your business should benefit from this strategy. To make your email marketing more secure, you can also use a VPN for all devices.
The number of people who will soon be using the internet is staggering. A study by Radicati Group estimates that the number of people who will be using email will even go beyond 3 billion by 2020.
Almost half the world’s population will have email, making email more powerful than ever. In fact, according to Statistics, Gmail, one of the most prominent email apps, has already over 1 billion users.
Email is here to stay, while social media can come and go. Email continues to be here and will grow stronger and get better in the years to come. Although social media platforms like Facebook and Instagram are strong, they don’t quite deliver the same services as email.
Any digital marketer would say that email is the biggest “closed” social network. Regardless of how you plan to strategize promoting your business, email marketing is always a sure shot and can connect you to your target audience at no cost.
It is important to segment your email list as best you can. A study by MailChimp found that segmented email marketing campaigns can increase the open rate by 14.65% compared to non-segmented campaigns. Segmentation also boosts the click-through rate by a staggering 59.99%.
Email segmentation makes the content highly relevant, and it is important to tailor to each subscriber based on:
Email segmentation keeps you from sending an email that is generic and boring. Segmented emails keep content fresh, relevant and useful to their needs.
Personalized emails get attention. In a study conducted by Statista, personalized emails received 18.8% more opens than non-personalized emails. When it comes to personalized email subject lines, Experian Marketing Services discovered that they receive a 26% higher open rate, and travel companies see the most benefit from them.
Conversion rates and click-throughs also improved with personalized emails, and Aberdeen found that personalized emails improved CTAs by an average of 14% and conversion rates by 10%.
Personalization makes your email marketing strategy even more effective and powerful and the numbers show it.
More than half of B2B marketers affirm that email is their most effective way of generating revenue and profits. More than half of marketers have spoken! You are using email marketing to gain more for your business. Getting your emails opened and having your customers click on links is great, but what you want is higher revenue.
Email marketing has proven to be a good way to increase revenue and a good mode of communication to convey marketing messages. Whatever your goals, email marketing is a strategy that delivers results that matter.
A majority of professionals have chosen email as a form of communication over any other type of platform. Communicating via email is fast, efficient and convenient. Business professionals enjoy the ease of communicating via email and see it as the best medium to connect, rating it over face-to-face meetings and telephone conversations.
Email is so important because it produces real-world results. There is also a certain comfort in using email, especially if you are communicating with someone for the first time. Eventually, when you need to develop your business relations further or clarify some issues, other modes and platforms can be used, but email remains the primary and initial mode of communication preferred by most business professionals.
Email marketing statistics have shown its relevance in several areas, most important of which is generating revenues and ROIs. Email is a convenient, fast and safe way of communicating over the Internet. It has also taken on a professional quality, which is why most business professionals prefer communicating via email over any other platform.
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Lianna Arakelyan is a content writer and digital marketing expert to the extreme with a knack for social media marketing strategy and implementation. She is extreme in her work with a deep goal of always being updated on online and offline marketing and technology news of the world.
