Do you want to use customer reviews and ratings for SEO in an effective manner? If yes, check out this blog wherein we have provided certain tips to achieve this endeavor in a hassle-free manner.
Well, there is no uncertainty in the fact that social proof, which is nothing but client reviews and ratings for particular products, is one of the most prominent reasons for people’s decision to buy the same. Isn't it?
In fact, you must be quite aware of this reality if you operate an online e-commerce store. You should have surely noticed that there has been a significant increase in the conversion rate of your website on the incorporation of potential surveys from your past customers.
But, do you know that such compelling social proof can also help you get a clear idea of your SEO ranking, moreover? Yes, that’s right! And this is a proven fact, even. A recent study suggests that many companies have achieved a higher SEO ranking by utilizing customer reviews.
An impeccably delineated graph from the concerned study is incorporated below:
Thinking about how it can really happen? Here, I should specify that you need to take some decisive and right steps so that you can make this brilliant certainty a reality.
Just take a glance over!
Indeed, if you are running an online store, it is likely that a vast number of your clients have left reviews about your products. Additionally, do you know that these appraisals can be optimized for profitable keywords and natural language content on your specific pages? Indeed, that is actually possible! Moreover, such keywords are particularly effective in achieving high SEO rankings.
Well, you mightn't have the capacity to have complete control over the overall reviews from their side. Yet, if they are appraising specific products, at that point, you can wager on the fact that they will use everyday, practical phrases. So, you can shrewdly push those in the right direction either by accepting some elite reviews from your clients or by offering the prompts.
You can take a look at the accompanying screenshot, which shows the outcomes from Yelp for the keyword ‘fashion boutique Toronto’.
On the off chance that you proceed to acknowledge and publish online surveys constantly, then it will give you a chance to concoct a free stream of routinely updated content. Also, this is something that Google truly likes to see!
On doing so, it will show to your site visitors that you are continually keeping your site updated and in this manner it will give a shot for you to appreciate high conversion rates.
Likewise, I might absolutely want to give a handy tip that the previously mentioned effects are more potent when there is a dedicated review page. It’s because individual product pages may take a long time to complete the cycle through new surveys.
Until this point, I've generally discussed how on-site reviews can improve your rankings. This approach will empower you to become more noticeable and appealing to potential viewers. While using the h-review aggregate micro-formatting, you can inform Google where your reviews begin and end, and if there is a rating framework associated with your products.
With this information, Google can display rich snippets of data to customers promptly in the search results. If they see that your products are assessed an average of 4.7 out of 5 stars, they'll be altogether more inclined to explore your particular page.
An outstanding example is given below:
Imagine a situation in which a series of amazing reviews empowers your products to gain considerable fame, growing both their social reach and sales. You can consolidate reviews into your social media strategies as an approach to demonstrate the popularity of your products. These will, in turn, lead you to savor a high SEO positioning.
Indeed, on-site reviews are not just responsible for achieving a remarkable SEO positioning. You should also have an impressive number of positive reviews on various third-party sites and other off-site sources. It is very vital for accomplishing a decent position in the local 3 pack.
If an ever-increasing number of individuals begin searching for reviews of your products, then it will be an extraordinary opportunity to rank higher in SERPs. This is because it will cause an expansion in the chance of viewing more searches as [Product name]+ review. So, ensure the surveys for every single product are good enough, and if there are any negative ones at that point, pick brilliant strategies to mask the same.
Well, the fact that customer reviews can be utilized to get a higher rank in Google is sufficiently genuine! Furthermore, it has been demonstrated by MOZ’s Local Search Ranking Factor Survey that Google and other search engines consider reviews up to a degree of 10% to choose the rank search result.
The accompanying pie graph is being given by them to break down the multiple variables adequately:
Now, what are you waiting for? Simply follow the viable methodologies that are mentioned above, and you will be able to build your reputation, draw in more traffic and get a higher positioning in SEO more than ever.
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Joseph Payne is the marketing manager at CouponsMonk.com, deals and discounts provider company. He is passionate about money savings, investment, and finance industry. In addition, Joseph also supports non-profit agencies that provide healthcare solutions to handicapped and disabled people.
