SEO platforms are an integral part of the working routine for every SEO expert. Ones are good at content analysis, the others – at technical audit, the third ones – at keyword research. Switching between different tool’s interfaces usually takes the precious time you could spend more effectively.
Good news: your internet browser can help you solve this issue. Most SEO tools now provide browser extensions for people to get quick access to the necessary data staying on the page they want to analyze. In this article, I’ll list fifteen Chrome extensions that facilitate website analysis for SEOs.
SimilarWeb extension is a must-have not only for everyone who deals with digital marketing. This add-on displays key metrics for any website, including traffic, engagement data, traffic sources, and more.
The extension is extremely useful for competitor analysis – it made it possible to gain insights into any website statistics in one click.
SimilarWeb extension provides users with data on:
- Monthly visits;
- Average visit duration;
- The number of pages per visit;
- Bounce rate;
- Traffic sources;
- The top countries the site traffic comes from and more.
Tag Assistant helps its users check for the correct installation of various Google tags, including Google Analytics, Google Tag Manager, and more. It’s also handy for identifying issues with analytics or other tracking codes (AdWords, etc.)
Navigate to any page and activate Tag Assistant to get the list of all the tags on that page. The icon for the extension changes its color if there are any issues detected and shows the description of the issues when you click on them.
This extension makes in-depth SEO analysis accessible in one click. With Serpstat plugin, you’ll discover multiple SEO metrics of a page in one place. There are three sections available: on-page SEO parameters, page analysis, and domain analysis.
The One-page SEO parameters report shows:
- General information on Google Cache, page speed by PageSpeed Insights, site start date, and more.
- Meta tags information, including title, description, favicon, etc.
In the Page analysis section, you’ll find :
- Top 10 keywords the site ranks for with the information on URLs ranking for the specific keyword, CPC, ranking position, etc.;
- The number of competitors for the given URL;
- The number of keywords the site ranks for;
- The number of missing keywords.
The Domain analysis provides such key figures as visibility, traffic, the total number of keywords, improved and declined keywords. It also displays the visibility change graph of an analyzed site.
* Plugin features that work without API requests to Serpstat servers don't require any registration. You can use the plugin immediately after installation. To get access to all the data, sign up for free and get your API token in your personal account.
It’s a hyper version of Google Analytics URL Builder and tag URL's to be tracked in Google Analytics Campaign reports. This extension lets you add UTM parameters to track the performance of your campaigns in Google Analytics.
If you generate tagged URLs over and over again, Google Analytics URL Builder extensions will save your time a lot.
This Chrome extension is developed by BuzzSumo to provide its users with the data on the page’s performance on social media without having to open Buzzsumo. With this extension, you can see the engagement metrics and backlinks the page has generated.
This extension is useful for analyzing top performing content formats and seeing the most shared content for the current website.
The Chrome add-on by WooRank conducts an in-depth SEO analysis and covers SEO, Mobile, Local and, Usability issues.
You only need to click on the WooRank icon to see a menu with a total score of the page’s marketing effectivity. There’s also a Marketing Checklist that highlights top priority issues you should optimize. Below this checklist, you’ll find comprehensive data on page’s SEO, backlinks, social engagement metrics, and more.
7. SEO TextOptimizer
It’s an SEO plugin focusing on the page content. SEO TextOptimizer evaluates text quality, estimates to which extent search engines consider the text to be rich and targeted, and provides tips on improving the content in terms of keywords.
The extension also allows you to collect the right keywords for new pages. Enter your target phrase into its search bar, and you’ll get a list of keywords that will help your page rank for the topic. The tool bases its reports on the analysis of pages ranking high for your target keyword.
The extension shows search volume and CPC data for the keywords you search for on Google, Amazon, YouTube, and more.
Typing any keyword into Google’s search bar, you’ll see suggested keywords’ search volume, cost-per-click, and competition score.
Moreover, you’ll also get additional keyword suggestions when searching for the specific phrase on Google. Once you see the search results for the keyword, the widget with keyword suggestions will appear on the right side. This widget contains keywords related to the queried term.
With this extension, you can switch between different user agents to see how your page responds to different browsers. User-Agent Switcher lets you select predefined user agents, or you can add your own ones.
10. Window Resizer
Window Resizer add-on re-sizes the browser window for you to see how particular pages are displayed on the devices with different screen sizes.
You can customize the resolutions: set the window’s size, position, and apply the new dimensions to the window. There’s also one‐click emulation available for popular sizes (e.g. iPhone, iPad, laptop, desktop, etc).
It’s a browser extension (also available on Mozilla Firefox and Opera) that reveals structured metadata embedded within HTML documents. It supports Microdata, RDF/XML, RDFa, JSON‐LD, Turtle, and POSH.
12. Check My Links
This extension crawls through the selected page and identifies broken links. If you click on the extension button, Check My Links will quickly test all the links and highlight the valid and the broken ones.
The extension provides you with backlink information drawn from the Majestic database. The Summary report is available for free. This report demonstrates:
- The number of links;
- The number of root domains;
- Trust Flow and Citation Flow
- Referring domains chart;
- Backlink history chart.
If you want to get more comprehensive data on anchor texts, source URLs, and more, you need to be a paid Majestic user.
If you are looking for link building opportunities, this extension will be handy. It analyzes the page and highlights all “nofollow” links in red. NoFollow also identifies “noindex” and “nofollow” meta tags.
15. Redirect Path
The Redirect Path extension shows you all the redirects from the selected URL you to the final URL.
If you conduct competitor analysis, you can use this plugin to follow competitors’ redirect chain and then find all the backlinks pointing to each of their URLs
Moreover, the extension is useful for finding redirect problems occurring with your website.
These are fifteen Chrome extensions that can make your SEO efforts easier. Select the ones that fit your goals and use them on a day-to-day basis to become even more productive.
Adelina Karpenkova is a Brand Specialist at Serpstat, an all-in-one SEO platform. She loves providing actionable tips to help readers improve their marketing and SEO strategies. She thinks content marketing is the best mechanism to claim your expertise and build your brand.