Today, if you do not have a ‘web’ presence, you have no presence anywhere. This having said Internet marketing or digital marketing has become a mandatory tool to stay in this competitive market. Whether you are a small vendor looking for a local business or an entrepreneur aiming to bring in customers from all across the world, Internet marketing serves as the best way to let people know about your product, service or even a company.
Why do you need an Internet marketing company?
As we saw, it has become almost mandatory to have an online presence. But then, merely ‘presence’ does not work. Having said that, your presence should be visible to the world, and that is where the role of Internet marketing company comes. For instance, if you are into selling business cards, and has a website. But it does not make any sense if your website lies on 50th page of Google or for that sake any search engine like Bing or Yahoo!
Online marketing company that have awesome internet marketing expert can helps your website/page getting on the top of the search engine result pages (SERPs). Such firms perform this tasks in many ways, but ultimately, their goal is to make your webpage searchable and easily findable on search engine results.
What practices do online marketing companies adapt?
Thanks to Google’s algorithm updates like Panda and Penguins that made SEO mal-practitioners rethink and refrain from their doings. Some years ago, marketing companies used to practice unethical ways to promote your brands and services by getting paid links and other stuff. Today, Google has a robust algorithm that checks for such spamming or unethical practices.
A typical Internet marketing company will have a holistic approach for their online marketing campaign for your company or product. This may include submitting genuine articles (not copied) on reputed websites or blogs, actively participating in forums, online and offline page optimization with proper keywords in proper density, and top of all, maintaining your social media accounts.
How do I find the best internet marketing company for my business?
It’s a pretty big sum; on the market, you find hundreds of companies claiming to get you results in a couple of months applying their customized search engine optimization techniques. But then, to get you results, they may start some unethical practices that will harm you, in the long run.
Find the company that can get you the links to their works in the past. You may also ask all the questions for what you want clarity. Here are some basic questions:
- How do you tackle black-hat SEO practice?
- What directories do you submit articles? What are their Page Ranks?
- Do you focus only on Google or others as well?
- At what frequencies of posts do you maintain social media accounts?
- How do you assure me of quality content?
- Which keywords your own website (service provider’s website) is ranking?
- How do you track the results
- Are they following digital marketing trends?
With these basic questions, you can start a business with online or digital marketing company. You may also try some other tips and tricks by searching it on Google, Bing or Yahoo! You may go for phrases like –top 10 things to remember while hiring SEO company; how to approach an Internet marketing company, etc.
Choosing a proper online marketing company is a big deal and your success lies in that. So consider above point while selecting any digital marketing company.
Amit Panchal serves as Digital Marketing Consultant. He’s an avid Twitter influencer and is among top 10 #smw14 global twitter influencer. He is also a co-founder of Blood Monk, a social initiative for donating and getting blood. He has been appreciated by wide range of media for this noble cause.