Facebook Live is the preferred choice for the most people and businesses around the world to connect to their followers and find new ones. Its tremendous growth is visible from the fact that Facebook Live stream search popularity has increased exponentially by over 330% since April 2015.
Though this already looks like the game changer, the reason behind Facebook Live’s prominence is its adequate engagement capacity and real time connectivity. Hence, if you’re planning to boost your business with the limited resources, then go live on Facebook. You will witness a significant jump in audience engagement.
Here are seven creative ways you can use Facebook Live to boost your business.
1. Give an Insider Perspective of Your Business
Most business face two significant challenges in building a sustainable brand - lack of trust and transparency. By providing an insider view of your business, you not only win the trust of your followers but also get useful insights that can help you get closer to the clients.
By streaming corporate gatherings or team meetings, you can showcase your capability to a highly engaged audience. A few years back, live broadcasting was considered to be a daunting task which required a large budget. Facebook Live has made it simple and quick. It helps you break the jinx by enabling you to go live even while working through a smartphone and show your clients what your firm is made of.
Facebook Live allows you to instantly share insider perspectives of your business from anywhere in the world with your old as well as prospective clients. No amount of paid ads can bring the level of transparency which can be built by sharing internal working of your business. Take an example of Arrowverse actor Stephen Amell, who constantly uploads different live videos for his audience from behind the scenes peeks at the show, which helps viewers to relate and value the efforts of the whole team.
2. Announce New Product or Feature Launches
Mark Zuckerberg, co-founder of Facebook launched the innovative Live video feature on April 6, 2016 for everyone through Facebook Live which gave it a kickstart. Indeed, one of the best ways to utilize Facebook Live is by announcing new product launches or the new features in existing products. An interactive, affordable and real time tool, the platform sends notifications to your followers as soon as you go live. With new features like Live video scheduling, pre-broadcast lobbies, and scheduled broadcast sharing, Facebook Live allow businesses to plan and assemble prospective audience before launching a Live video.
Prepare well before you announce new features or products live. You must test the features privately before showcasing it to a live audience. Also, get ready to answer a broad range of questions which you may get through comments. Small businesses can leverage this tool to create a strong brand without spending a fortune on advertising.
3. Address Blog Comments
Blog comments are an integral part of content marketing. It helps in building conversation and presenting different views and perspectives. For marketers, the comment by real users is a goldmine of information. They use the ideas and suggestions in the comments to write engaging articles. You can take your content marketing to the next level by addressing the comments through Facebook Live. For instance, Benefit Cosmetics LLC, a cosmetic manufacturer based in California came up with a weekly show called ‘Tipsy Tricks with Benefit’.
In this show, a guest and a host discuss a beauty topic filtered through the previous week’s blog comments. Then they provide advice in an informal manner for a larger audience base which has similar questions. Moreover, live streaming discussions related to blog comments adds credibility to your brand as the public see your sincere efforts to address concerns. They feel privileged to be part of the community. You can further boost your content marketing efforts by sharing these videos to answer similar concerns or comments by other users. In this way, you will save a lot of time in answering similar blog comments in future.
4. Address General Sales Queries and Other FAQs
Your sales team faces a lot of queries from prospects on a daily basis. A lot of questions may also be repetitive. Engage with your sales team to find out the important issues. Let an expert from product development or marketing team answer these problems along with other frequently asked questions. Broadcast the discussions through Facebook Live.
Take up the questions from the audience during the live session through chat and comments. Make it fun and engaging just like Sephora, a French cosmetic store chain did. They invited Jen Atkin of Ouai Haircare and Christophe Robin Paris for a 30-minute broadcast where they talked about tips, trends, and beauty products while a participant off screen constantly asked the frequently asked questions.
In this way, they not only answered the questions in the best possible way but also created an asset which became useful for their business. Similarly, you can generate leads and ask your sales team to use the link to the video in their sales pitch which can boost the conversion significantly. You can also use the recorded video to train new employees, especially the sales professionals who are operating from remote locations.
5. Promote Events
Being a marketer, you understand the importance of events for your business. You can go live on Facebook to promote your events. Since the videos garner more response than any other form of content, it will be the best way to promote events on social media.
Learn from Starbucks, an American coffee company who broadcasted their first live event at Rufus King Park in Jamaica, Queens, NY for National Voter Registration Day in September 2016. The CEO talked about the importance of voting and encouraged viewers to engage themselves by sending their questions. They also explained the details of this event and answered questions through private chat as well as public events making the event a huge success. Going live on Facebook is the most affordable way to promote events on social media indeed.
6. Engage Group Members
You can use Facebook Live videos to engage the members of your group. You can broadcast yourself to the groups you own as well as to the groups of which you are a member. If you are a member of a group, then the admins must approve your request before you can go live. Live streaming is the best way to attract attention and engage groups members as the general status update hardly generates any engagements.
In fact, do it like the ‘Mashable’ way. A global, multi-platform media and entertainment company, Mashable started a live daily show called 'Mash on This.' to create a consistent following and attract users who want to stay up-to-date, but don’t have time to do so. This turned out to be a huge success and spiked the engagement matrix like no one else.
7. Conduct Live Training Programs
Lastly, Facebook Live has enabled institutions to do live training programs with great success. This can be well understood by the example of a prominent Mexican tequila brand, Patrón Tequila. A few months back, some members at Patrón Tequila decided to go live and teach tequila fans how to make a ‘simply perfect ' special cocktail. What else does any tequila fan need other than a particular cocktail? Probably that is the reason their Facebook Live Video is still among the top 10 watched Live videos of all time.
Education institutions, eLearning service providers, and other businesses can use Facebook Live to train their audience.
The power of Facebook is live is only limited by our imaginations. The companies across the world are using this latest technology and connect with their audience and amplify their reach. Make videos an integral part of your content marketing efforts before it becomes overcrowded. Take advantage of new the social media revolution to accelerate your business growth and build a sustainable brand.