Over the last 5 years, Content Marketing has established itself as the mainstream marketing tactic across all industries. As per CMI, Content Marketing is employed by 86% of B2B marketers and 77% of B2C marketers. But only 35% of B2B Marketers and 27% of B2C marketers have a documented content marketing strategy.
So what does it take to build and document an effective Content Marketing Strategy? Read on to find out.
In the following sections, we are going to illustrate how to answer the three questions. We are going to use EpicBeat for it. EpicBeat is one of the latest products in the market that monitors the popular content and influencers across the social web and provides useful insights on various topics of interest.
Simply put, great content is what the audience responds to. And audience’s response varies greatly by topic and by industry. Your content strategy needs to be driven by what kind of content your target audience shares and engages with.
For example, we compared two very different topics on EpicBeat- “Cloud Computing” vs. “Fitness & Exercise” – and the differences were quite significant:
For more details, you can explore the live data by following these links:
Once you have produced great content, next you need to identify your key channels for distribution. While you should share your content on all channels, it is important to identify the most important channels and deploy more resources and efforts towards those.
Continuing with the comparison of “Cloud Computing” vs. “Fitness & Exercise”, here are the differences we discovered:
For more details, you can explore the live data by following these links:
Audience behaviour varies greatly by topic. For different topics, the community tends to have a different post frequency, different levels of conversations, and different propensity to share. Your audience strategy needs to incorporate these details to set the right targets and plan the effort to reach those targets.
Continuing with the comparison of “Cloud Computing” vs. “Fitness & Exercise”, here are the differences we discovered:
For more details, you can explore the live data by following these links:
We discovered EpicBeat on ProductHunt in April 2015, and since then we have found ourselves using it quite regularly. We see EpicBeat as a must-have tool for Content Writers, Social Media Managers, and Marketing Planners.
It is a free product, and presents a powerful combination of information across four tabs – Content, Influencers, Content insights, and Community insights.
The topic coverage is extremely good, choice of charts thoughtful, and usability quite intuitive. We especially liked how they categorized the influencers based on behaviour like Retweeters, Responders, etc. We do wish that they would increase the share duration beyond one month, and would allow us to download the data as a CSV.
Content Marketing Strategy is not simple. It has to keep evolving based on audience interests, your brand’s growth, your business objectives, and many other factors. But if you answer the 3 key questions we provided, you will give yourself a strong start. Because, in the end, you just have to make sure that you are serving the right content to the right audience on the right channel.
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