So, you’ve officially launched your YouTube channel. Well, congratulations!
Having a YouTube channel is great for both personal and business use. When acknowledging the fact that YouTube has a billion unique viewers every month, creating a channel for your business or personal purpose is an excellent tool for promoting your products and services.
However, it may sound dull when you realize that you don't have enough viewers or haven't increased followers in a while -- and that's when you have to rethink your strategies.
YouTube is a magical place to increase your visual branding, especially when you came to know that your audience loves more visual and video content. Whether you offer B2B services or own a retail business, there's immense scope with videos. A lot can be done on this platform to engage with your audience as well as market your brand.
For a good YouTube building and marketing strategy, you need to keep up with new features, trends, and updates on the platform as well as the social media marketing industry.
According to Oberlo, here are some YouTube facts you should know in 2020:
- According to Statista, YouTube has 2 billion users worldwide (2019).
- Every day people watch 1 billion hours of videos on YouTube and produce billions of views (2019).
- Users can operate YouTube in a total of 80 different languages.
- According to Buffer, 62% of businesses use YouTube as a channel to post their video content (2019).
- According to Thinkwithgoogle, 90% of users say they discover new products or brands on YouTube (2019).
With these facts, YouTube gives hope for anyone who starts their channel in 2020. Here are 10 YouTube video marketing strategies which will surely help you to move past your competition in 2020:
1. Start With Building Your YouTube Brand Channel
Your YouTube channel should act as a video marketing medium to spin out your brand’s story to the people out there. When branding your channel, everything from channel icon to channel description should speak your brand's voice. You can also add a custom YouTube banner to navigate your audience through social media icons.
Your "About" section description should introduce every new follower to your brand, the services you're providing, and it should positively reflect your brand voice. Set call to action buttons in the places where you think most relevant and where you want to lead your audience to.
When you're a consistent video uploader, you should consider dividing your videos into different playlists. This way, you can create branded playlists! Depending upon the video content you're producing, you can categorize playlists into behind the scenes, webinars, and so on.
2. Consistently Upload Compelling Videos to Your Channel
Being consistent and uploading more compelling videos is the key to your YouTube marketing strategy. If you're a B2B brand, you can create visually aesthetic content that compliments your blogs or website structure.
You can take your YouTube marketing game to the next level by asking them to share their experience of using your services or products, how working with your brand made them feel, and so on.
Informative video content is popular with users - conduct an interview section with industry experts in the field, subject matter experts, and other thought leaders. Create quality step by step video tutorials on how to use your products or services.
3. Leverage Your YouTube Analytics
YouTube analytics is a powerful feature to help you analyze and plan your YouTube marketing strategy. Learning to use YouTube analytics is essential if you really want to grow your YouTube video channel.
This will allow you to track your performance and watch out for important metrics. You can use YouTube analytic tools such as ChannelMeter, Unmetric, and SocialReport to monitor and analyze your YouTube channel performance.
You can measure metrics such as comments, likes, dislikes, traffic sources, devices, audience retention, and other watch time reports to find out the most appropriate time to post the content. With these analytical data, you can generate a report on when the audience is most active on the platform, which videos got the most exposure and likes, etc.
4. Optimize Video Titles for Voice Search
Boost your YouTube SEO by optimizing video titles for better voice search. According to quoracreative, 55% of Millennials are using voice search on a daily basis. People find it easy to use YouTube voice search to discover videos quickly, without having to use their fingers or spending extra seconds to type out the video titles.
Since YouTube voice search is a popular, hassle free way to get more search results, you need to ensure your videos are available for voice search. When optimizing your titles for voice search, imagine how you will be using voice search to find your videos. Most people will use a small number of phrases and keywords to find their search query.
The language will be short, simple, and conversational. With these details in mind, frame a YouTube title that includes all the essential keywords, and both optimized for voice and text search. This will eventually improve your views on the platform.
5. Optimize YouTube Video Description and Thumbnails
Your YouTube thumbnails and description provide a glimpse into your content - optimize these for better outcomes. Your thumbnail should be interesting enough to push your viewers to click and watch your video. A perfect YouTube thumbnail should include a popping image and caption - revealing an interesting part of your video content.
Studies show that using facial closeups gets the best response. Your video description also requires attention, as well as your video thumbnail. Optimize all your keywords in video descriptions to get the most out of your YouTube SEO.
Make sure that your video descriptions and thumbnails are well aligned and compliment your YouTube video content. Aside from optimizing and using keywords, use some catchy words and phrases that make users curious enough to hit the play button.
6. YouTube Stories Are Trending in 2020
Stories are introduced by social media platforms like Instagram and Facebook. And YouTube also hops on to the "stories" tales. YouTube stories allow you to add short, mobile-only videos which will expire after 7 days. These stories help you to boost your YouTube marketing by further engaging with your audience.
This feature is only available to creators with at least 10,000 subscribers on their channel. Just like Instagram and Facebook stories, YouTube stories can be easily created with the tap button on your profile and then edit them. You can trim your stories and add music, text, filters, stickers, and even links to your videos and branded contents.
7. Invest in YouTube Ads
Paid content will be an integral part of any YouTube strategy. Investing in YouTube ads is a smart move to make your videos appear before more target audience base.
There are mainly 6 types of YouTube ads are available:
- Overlay ads
- Sponsored ads
- Display ads
- TrueView Discovery ads
- 6 second bumper ads (which is the most popular ad)
- Skippable TrueView in-stream ads
Each YouTube ad option has its own perks. If you haven't tried any YouTube ads to market your business and services before, do it now - and check out how each ad can benefit you.
8. Run Influencer Marketing Campaigns
YouTube is also a platform for influencer marketing. You can include influencer marketing as a part of your YouTube marketing strategy to gain more followers and viewers.
Partnering with an Influencer has its own perks for your business:
- You will get a more extensive audience base.
- You will get access to another YouTube creator’s skills.
- You get to be a part of creative campaigns with little effort from your side.
At that same time, keep track of all the emerging social media trends for outdated influencer marketing practices. Here are some ways you can use influencer marketing to leverage your business. Use YouTube influencer marketing for:
- Unboxing videos
- Giveaway & Contest
- Product launches
- Ads & Promotions
- To get reviews and feedback
- To promote discounts & deals
- To drive traffic to your website
- As brand ambassadors
9. Cross-promote Your YouTube Videos
Many creators on YouTube partake in collaboration and cross-promotion of their videos and channels to grow one another's audience reach. They can also work with brands for sponsorships, and they are almost saved for larger channels.
A great way to cross-promote your videos is by hosting other channel's videos. Here your viewers will be tune into the video, thinking it's yours, and this is an excellent chance for the person (the person you're cross-promoting with) to make a good impression on a different audience.
If they made a successful good impression on your audience's mind, chances are they will also subscribe to their channel.
By cross-promoting videos, you will get exposure to another set of audience in a cost and hassle free way. You can also shout each other out in your videos or video descriptions.
10. Monitor Your Competition
Just like on any other medium, YouTube is a place where you have to dive deep into your competitor marketing strategies to compare and learn their marketing intelligence. Monitoring your competitors on YouTube will help you to get an idea of how things work, and how you can improve your marketing strategies.
With the help of a social media competition tracking tool, you can dive into your competitor's insights to know more about their tactics. You can take cues from their strategy and build another creative, well-informed YouTube marketing strategy for your brand.
To Sum Up...
As your brand marketing game is getting hotter in 2020, you need to focus on your social media platforms as well as your website content too. You can run a website analysis to find out the issues in your web design, speed, on-page, and off-page optimization, mobile-friendliness, and other factors.
Planning your YouTube strategy will help you to engage and build your target audience. Creating compelling video content will unlock the gate to new followers who would never reach your business any other way.