Voice search marketing has been dominating the global search landscape in recent years. It has rapidly become a convenient search method as it allows you to directly ask your smart devices for answers instead of typing keywords on Google search.
According to the Digital 2021: Global Overview Report, 45% of active internet users used voice search between December 2020 and January 2021. The studies also project the voice search sales to hit 40 billion dollars soon.
One of the main reasons behind the growing worldwide popularity of voice search is that it is easier to talk than to type for most people. The plethora of digital voice assistants and smart home devices in the market indicates this rising trend.
Given this change in market trends, it is ironic how only a minute percentage of local businesses online are optimized for voice search. The chances of online customers noticing your business are abysmal without voice search optimization.
In this blog post, I’ll try to answer some of the most common queries regarding voice search marketing and how you can use voice search SEO to gain top search rankings.
I hope you’ll be easily able to grasp all the intricacies and technicalities of voice search optimization by the end. Let’s start going through the concepts mentioned above one by one.
1. What Is Voice Search?
Voice search is the process of using speech to command or ask questions to compatible smart devices. You can generally speak into your smartphone or smart speakers in a conversational tone to ask questions using voice search features.
The digital voice assistants use voice search SEO to readout or display the most suitable answers.
Also known as voice-enabled, voice searches allow you to give voice commands to your smart devices.
Digital voice assistants can then search the internet, websites, and apps to find relevant search results. It is a dialogue system of search that uses interactive conversational queries to look for specific information on the web.
2. How Does Voice Search Work?
Digital voice assistants are incredibly sophisticated and self-improving programs that keep learning and adapting to better comprehend natural speech and true search intent.
Thanks to machine learning and AI, it has been made possible to understand the workings of voice search without getting into the detailed technicalities.
When using voice search to ask a question, digital voice assistants use automatic speech recognition (ASR) to transcribe and process human speech into text and then analyze it to detect commands and queries.
The search engine algorithms then use voice search SEO, related keywords, and external data sources to find relevant information on the internet. The results are finally presented in an easily digestible format, called featured snippets, to fulfill the user’s search intent.
3. What Are The Benefits Of Using Voice Search?
It is faster and time-saving.
There is no doubt that voice search is much faster than the traditional search methods. After all, typing “what is voice search optimization” and speaking it will never take the same amount of time or effort. Quicker searches also mean rapid results, which makes voice search extremely popular.
It is more appropriate and convenient.
Let’s be honest; no one likes typing out long search queries in a digital world where time equals money.
Why waste time typing when you can get accurate answers with a simple speech command? Given a choice between typing and speaking, anyone will go with the latter for obvious reasons.
It is more apt for mobile devices.
The biggest reason why voice search is so popular among the masses is because of its mobile capabilities.
You can use your mobile smartphone or other devices to carry out complex searches on the go without much hassle with the use of digital voice assistants.
It offers prompt and direct results.
Voice search results are generally produced in featured snippets that provide to-the-point answers to your questions. Unlike traditional search, which uses specific keywords, the voice search results are generated using long-tail conversational keywords to find more relevant and deeply researched answers.
4. What Is Voice Search Optimization?
Voice search optimization is the method of optimizing your business pages online to appear in voice searches. Optimizing your business website for voice search requires a deep understanding of how your customers conduct verbal searches online.
If used correctly, voice search optimization offers your business the chance to have your products, services, or web pages read aloud by digital voice assistants using text-to-speech (TTS) in the form of featured snippets.
5. How To Optimize For Voice Search Marketing?
A. Understand user search intent and behavior.
While creating or optimizing your content for voice search, it is essential to bear the user search intent in mind.
The best way to approach this is by understanding how your products and services can benefit your clients and how you can answer their questions most suitably to direct them towards your business.
Determining the scale (global or local), location, devices, and other data points are essential to establishing how the users search for your products or services and what they look for in the search results. If you provide what they need, they’ll undoubtedly come to you.
Although the voice search SEO methods are not much different from traditional search methods, smartphone and other mobile device users benefit from the easygoing, conversational searches for extracting precise information about businesses or their products and services.
B. Answer questions via Featured Snippets & FAQs.
Typed search queries are usually related to research, but the voice search queries are typically more restricted to finding exact information like addresses or business hours. Most voice searches also pertain to many what, where, who, how, when, and why questions.
Hence, answering frequently asked questions (FAQs) on your website can provide a healthy stream of relevant traffic for your business. It also works to establish your brand value and loyalty in the market.
Since most voice searches are conversational, similarly answering FAQs can improve your search volumes. You can also implement FAQ schema to mark your content sections or pages and achieve better SERP and voice search optimization.
Most of you will have come across featured snippets on the Google SERP by now. Occupying the 0th spot on Google SERP, featured snippets are served as the first search result by smart speakers and smartphones.
A correctly implemented FAQ schema markup is the easiest way of getting into the featured snippet section.
C. Add context to content with Schema Markup.
Schema is a markup language that adds context to your website content for better comprehension by search engines. The schema markup allows you to precisely describe webpage content to voice search SEO algorithms so that they can derive relevance and relations more accurately.
You can use schema to markup products, services, events, articles, people, places, and much more. Besides adding more context for voice searches, adding schema markup to your HTML code can drastically improve search rankings by enhancing the featured snippets section.
D. Focus on long-tail conversational keywords.
Prevalent SEO efforts are mainly based on keywords related to a business, brand, products, services, and other relevant terms. It is still a widely proven practice, but conversational long-tail keywords can be much more helpful for voice search optimization.
Long-tail keywords are colloquial terms and phrases that are comparatively longer than typical search queries. Since voice search uses fully formed questions and most long-tail keywords can mimic said queries, using them to optimize your website for voice search makes much more sense.
Shockingly, most websites do not use long-tail keywords when 70% of all searches are based on them. Most voice search queries are framed as complete questions, and long-tail keywords can be beneficial in providing added context for specific answers.
Hence, using long-tail conversational keywords in website content that answers frequently asked questions relevant to your business is an excellent method of increasing brand visibility and ranking higher on SERPs.
E. Optimize website for local SEO & mobile responsiveness.
The global population has gone mobile in the last decade, with 66.6% being unique mobile phone users. Smart mobile devices allow users to perform hyper-local searches on the go with digital voice assistance.
More than half of voice searches are used to look for information regarding local businesses. People using voice search often ask for products, directions, or services “near me” to specify the local nature of the investigation.
Hence, voice search optimization is ideal for local businesses as their prospective customers can instantly locate them via a basic local search.
Google My Business listings are also an essential aspect of voice search marketing. An up-to-date GMB listing is vital for local businesses to get better search rankings on SERPs.
Since most voice searches happen on smartphones and other mobile devices, ensuring the mobile responsiveness of your website is critical for local businesses. A customer-oriented, mobile responsive, and informational website can work wonders for your local business.
The voice search trend is steadily on the rise and will soon take over the online world. The only way for local businesses to stay relevant in modern times is by utilizing the above-mentioned voice search optimization techniques to meet consumer expectations.
Most multinational tech giants have already made their move and are using voice search marketing to reach their potential customers and compete with their rivals in every corner of the world.
Local businesses should think about taking a page out of the global marketing playbook and start making voice search SEO efforts to stay ahead of their competitors.
Key Voice Search Optimization Takeaways
- Understand User Intent And Behavior
- Optimize Content For Featured Snippets
- Answer Frequently Asked Questions
- Use Long Tail Conversational Keywords
- Leverage Your Google My Business Listing
- Add Context To Content With Schema Markup
- Invest In A Mobile Responsive Website
- Focus On Your Local SEO Efforts
I hope this blog post has helped you figure out how to leverage voice search optimization methods to keep your business afloat and alive.