The 8 Easiest Video Editing Tools for Small Business Marketers

Almost every business today, whether it is small or large, relies on successfully advertising its product if they are to compete in the market. The general trend of advertising in today's economy is toward digital marketing, and one of the most vital components of digital marketing is video marketing.

If you are to go up against you're competitors, you will need to make sure that whatever you're selling matches your top competitor or, better yet, is better than their product. To achieve that, you'll need to ensure that your video advertisements are up to the mark.

While you can outsource this part of your digital marketing strategy, often, it won't be in the budget of a small business marketer. It is a common misconception that to compete with more prominent firms; you'll have to spend money like them. Various video editing tools or programs available today will give you the highest quality video you're looking for. Still, because they are straightforward, you'll have complete control over the video content being created.

So here are the six most accessible video editing tools for small business marketers.

1. Final Cut Pro:

Final Cut Pro is one of the most underrated editing software out there. Unfortunately, its free alternative, iMovie, often overshadows it. While iMovie is a great app, it doesn't provide the same features as Final Cut Pro. Final Cut Pro is the answer for you if you want to make professional-looking videos without spending too much. Its magnetic timeline uses advanced metadata for faster and easier editing than your classic tracks.

It can reduce cluttered videos by grouping different clips into one compound clip while also boasting the feature of importing and editing 360 degrees of equirectangular videos in a wide range of formats and frame sizes. In addition, it has a set of compelling, customizable effects like animated 2D and 3D tiles and can change the look of those tiles using easy controls.

It also features built-in video tracks that can be easily exported to a format of your choice. For a small amount of $299, this program ensures that all the features you need are available within it.

2. Pinnacle Studio:

Pinnacle Studio is another program that many do not know about. It has a set of features that are unique and aren't available elsewhere. While it does all the basic things you would expect a video editing software to do, like exporting in many formats or having an easy-to-use timeline feature, where it stands out is its video effects section which features more than 1500 video effects to choose from.

It also released a new feature called split screen video that caught people's eye. It shows multiple video streams simultaneously, which can help create promotional videos and then allows you to choose a template or start your own.

Its other features include multi-camera editing, stop-motion animation, dynamic effects and a free music library. It is available to download today for only $59.99.

3. Renderforest Video

Renderforest Video is a free online video production platform allowing individuals and businesses to broadcast quality videos for personal or business use. You can easily create promo videos, explainer animations, intros, outros, slideshows, unique event videos, music visualizations, real estate videos, kinetic typography, video resume, and more. It is free to use, and anyone can sign up in a few simple steps.

With this online tool, you can explain your ideas with the most excellent ease. All you need to do is to choose your desired template, favorite music, and colors and even upload a voiceover. In addition, Renderforest features paid upgrades or subscription plans.

Main features of Renderforest include the following:

• HQ videos- Large Gallery of Video Production and Animation Templates and stories-
• 115.000+ Royalty free stock footage access with an online easy-to-use video editor
• One-click video publishing to your Facebook page or youtube channel
• Commercially licensed music collection for video creation usage

4. Shakr:

One of the most simple and easy-to-use applications for video editing is Shakr. It is specifically built for people looking to create promotional videos. It features more than a thousand video designs created by top motion graphic artists that give your videos the professional touch it needs.

You can choose a video design you like from Shakr's library, drag and drop your photos or video clips into the video designs, change the text fields, and then use that video to grow your business. It is one of the cheapest applications mentioned here.

You can use it for one month free on a trial basis; after that, it only costs $9.99 per month, which is a bargain considering the easy-to-use features available that you can master within minutes.

5. Lightworks:

Lightworks is one of the oldest video editing tools, but that does not mean it lacks new features. On the contrary, Lightworks always keeps up to date with new features available on other programs and has a reputation for not cutting down on the quality of edited videos. In addition, it has an intuitive user interface that couldn't be simpler, with all the tools you need easily accessible directly from the timeline.

Since this tool has been around for many years, you can also find its tutorial videos on the internet if you need help. It has various amazing effects built in and features royalty-free media, which includes audio and tapes and can export in almost every format. The best thing about this program is that it is free of cost.

6. Filmora Video Editor:

Filmora Video Editor solely is a program that is already widely used in the world of video marketing. It has features that aren't available elsewhere. These features include using a split screen, which can display two videos recorded or digitally made simultaneously.

It also has a green screen recording feature that lets you voice over and demonstrate the product you're advertising and supports almost every format out there. In addition, because of its highly integrated social media features, you can directly share your videos on major social networks or put them now in your digital album. It also has different filters and tiles; the best thing about it is that it is free of cost.

7. Quik

Quik is a mobile-based app that is also free. Because it is a portable app, you can create video content on the go. In addition, it features the ability to stitch together photos to create a video which can come in handy if you're looking to keep your video length short.

It has different video templates and filters, so even your everyday shots will have a dramatic touch to them, and you can change the color scheme of the edited videos.

8. Promo.com

Promo.com is an online video maker that gives you everything you need to make high-performing videos to boost your business. We are ready-to-use templates for any business type, and it fits all types of content. With Promo, you can also make and easily video commercials. It helps promote your business or products, improves brand awareness, widens your reach, and engages your customers.

Conclusion:

These six excellent storytelling video editing tools will easily integrate video into your marketing strategy. What video editing tools have you tried? Have you tested any of the tools listed above?

I'd love to hear your feedback and experiences!

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