The term “user experience design” was termed about 25 years ago. Since then UI/UX design has come a long way. The demand for UI/UX designers has gone up sharply in recent times. According to research, the companies that invest in the great design outperform the S&P 500 by 228 percent. That's a very impressive number in itself.
However, there is something even more interesting, that is - AI-driven design. In a moment you will read how Artificial Intelligence is Shaping UI and UX Design Services. AI-Driven design solutions have penetrated every facet of UI/UX Design more swiftly than most industry experts could have expected.
AI or Artificial intelligence has proved its worth in almost every industry we can think of. You will find AI playing a key role from spam filtering to flying airplanes on autopilot mode. Whether we realize or not, AI-driven world surrounds us for the most part.
AI in UI UX Solutions
Proving its foray in almost every facet of life, AI-Driven Design is no exception. With the entry of AI in the design industry, a new concept was born - Artificial Intelligence Design. Wired magazine called AI aided design as AI-Driven Design. While other industry veterans preferred to call it Algorithm-Driven Design. There are also experts who like to call the concept of AI design as ‘Design Intelligence’
Despite what anyone would like to call it, the fact remains the same. That non-human intelligence is getting smarter at generating creative results that seem genuine to the human eye.
In many cases, AI designs are outperforming or delivering designs that are way beyond any human brain could ever conceive. Change is the only constant thing. With AI, it is very apt to say that AI is bringing the change that will revolutionize the Mobile App UX UI Design Services or any industry that has anything to do with design.
The present scenario
As the AI continues to evolve, it is opening the doors for new opportunities. Especially opportunities for people from the design realm. The future belongs to AI-driven user experiences and interfaces. The future is knocking on the doors of those who are providing UI UX Solutions in any capacity.
It is the time to change, to learn, to adapt and master the beast - AI driven design. For those, reluctant to embrace this change, the future seems to be harsh. Because AI has come to a point where there is no going back - and is for good.
But, it is still a very early stage for AI. It has achieved several milestones, yet several milestones still have to be conquered. Here are three levels of artificial development:
- Level 1: Narrow Intelligence - The concept of narrow intelligence means, the AI development is still at the level where it is beyond its capacity to perform highly complicated tasks related to a creative UX job. But since AI is evolving pretty quickly, it will not take long before AI catches up.
- Level 2: General Intelligence - This is the next level for Artificial Intelligence whereby it becomes more efficient to perform more creative tasks. This is a highly specialized stage where artificial intelligence is comparable to human intelligence.
- Level 3: Artificial Super-intelligence - This is an extreme level of artificial intelligence. At this level we expect the artificial intelligence to get even “smarter” than any human intellect.
Impact of AI in design
Director of Engineering at Google, Ray Kurzweil once said that computers are likely to get more intelligent than humans by 2029. Today it is easier to believe this statement given the contribution AI making in every field.
Artificial intelligence (AI) is already transforming everything, be it financial technology or the automobile industry. Heck, AI is even changing the way we discover new shows on Netflix. All of these examples around prove Kurzweil’s statement to be accurate.
Scores of UI and UX Design Service providers use AI-driven UI generators. For example, The Grid, which is a website development and design system. An artificial intelligence algorithm called Molly powers The Grid.
AI-driven UI generators are changing the way we design websites. Design experts have grown more efficient with the use Grid. It allows the users to simply upload their content, and AI takes care of the rest.
AI-driven UI generators - Molly decides how many columns to use or which type of menu works best. It even chooses elements. With most of the heavy lifting done by the Molly, the designers can quickly and easily fine-tune the end product. All of this results in a website that’s virtually indistinguishable from websites created by professional UI and UX Design Services.
The use of AI for this kind of design is called generative design. It’s expected to change the way websites are made. AI is also on its way out to assist the way we design and manufacture the products. AI-driven design is enabling engineers to create thousands of design options by simply defining their design problem.
Exploiting UI/UX design with mixed reality
The way people are interacting with technology and the world around is changing rapidly. Not very long back in 2016, the global mixed reality market generated over $72 million. The global opportunity analysis and industry forecast by Allied Market Research, expect the reality market to reach $5.362 billion by 2024. This is an impressive growth rate of CAGR 71.6 percent.
Mixed reality will become our second nature. In the coming days as AR or augmented reality and VR (virtual reality) grow more in prominence, there will be a convergence of the online and offline experience of the user.
However, the only caveat is that, if the ‘online’ and ‘offline’ even continues to exist. Users and designers alike will place more emphasis on the need to be able to create deeply empathetic holistic experiences.
The UI UX Solutions providers with limited experience with mixed reality can find relief in the fact that the basic building blocks of human behavior such as habit, attention, and the trust will remain the same in the real world as in virtual worlds. But the differentiating factor will depend on various ways UI/UX designers exploit them.
The specialized role for UI/UX design
About a decade back and even now at few places, “webmasters” are responsible for everything. From taking care of back-end development to looking after front-end development. Sometimes they even have to dirty their hands with design and testing tasks. But things are changing for good. As each of these responsibilities is handled by different people specializing in their craft.
As UI/UX design matures, new kinds of interactions emerge, we can see the shift in the broad UI/UX designer title. These titles will start to dissolve and morph into a number of specializations, which is good as this will allow people to work on their strengths.
However, some UI/UX designers will also become experts on mixed reality. While others are mastering voice interfaces. Yet, many more will broaden their scope beyond traditional interaction design by focusing more on product strategy and the business.
The next few years will be the time of disruption and change where designers will struggle, explore, and learn to become more strategic about the features, screens, and experiences they design. Developers are not the artists and AI will help them separate themselves from the design aspect and embrace being part of a business.
As AI evolves and becomes bigger and better at providing design solutions, here are some interesting questions that come up:
- What will happen when AI reaches the third level of its development where it surpasses human intelligence?
- Is it going to be harmonious human-machine interaction that will continue to make it easier for UI and UX Design Services providers to create exciting and even emotionally intelligent user experiences?
- Will people lose their jobs just because machines can replace them?
Incredible UI and UX design
AI-driven design has taken the relationship between AI and customer experience to a new level. The machine learning-based user experiences are providing incredible playgrounds for UX designers to learn and explore the boundaries.
AI-Driven Design is challenging both the technology and the people and also promises to move UX design to a new level of digital experience. It is only the time, that will reveal the full potential and extent of UI driven design.
For a moment, imagine AI behind the scenes of UX design where AI is assisting in enhancing the user experience by delivering automatic and intuitive responses to user requests. The most interesting aspect of AI is that it has the ability to create numerous design variations according to user response quickly.
AI utilizes the information to deliver a better user experience. What we have discussed is just the tip of the iceberg, the true benefits of AI go even deeper.
More and more use of AI in UX design, will free up more “headspace” and prevent the user from being overwhelmed. Adobe recently conducted a survey where it was observed that 62% of designers are interested in artificial intelligence. They are aware of the benefits it can add to the creative process.
Mr. Hemendra Singh, Managing Director of The NineHertz a mobile app development company. He is having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of IT sector, it becomes my responsibility to aid my audience with the knowledge of latest trends in the market.