How to Leverage Trending Products to Grow your Ecommerce Business

Stefanos Bournias / November 14, 2018 | 5 Mins Read

How to Leverage Trending Products to Grow your Ecommerce Business

In this article you will explore how to find trending niche products and how you can leverage them to grow your ecommerce business.

Trending products consistently change as new trends appear and disappear. Many argue that you shouldn’t sell trending products, as the market for those products is inevitably over-saturated. This argument is both true and false.

In this article, I will explore how to find trending niche products and explain how you can leverage them to grow your ecommerce business.

What is a trending product?

A trending product is rather self-explanatory. It simply means that a specific product (usually a niche product) is trending upwards when viewing it on a graph. The metric most commonly viewed is search volume on a tool like Google Trends.

trending product

The image above shows historic data of search volumes for the term ‘meme.’ Clearly, memes are a relatively recent phenomenon.

With a simple search engine browse for trending products, you’ll find a trove of articles that list trending products. Many of these articles confidently suggest you sell the products listed. Pro tip: don’t do it!

Recommended: Top 24 Ways to Optimize Your Product Page

How many lazy people do you think go ahead and sell the exact products that are listed?

You guessed right – many.

Some of these articles give more realistic advice and have a disclaimer that says something like “we’re not suggesting you sell these products as we’re merely interested in trends, please do your due diligence.”

As in business and all areas of life, do your due diligence.

How to Find Trending Niche Products

In order to find trending products in growing niches, you’ll need to train yourself to recognize trends and learn to use this in conjunction with the available tools.

A great way to catch trends early on is through what consumers are saying on social media. Find the specific audience and study it to see what all the excitement is about.

Once you’ve found something, do some research and use the available tools to see if the data adds up.

Google trends provide you with historic data, which gives you more data points and increases your ability to make more accurate forecasts. This will allow you to decipher whether you’ll be riding the trend upwards or whether you’ll start at a declining peak.

If you’re not really in the mood to put your research skills to use, Ecomhunt is a good place to start. They’re definitely in the know about the latest trending products and they cater directly to the ecommerce community.

Ecomhunt

Trend Hunter is another popular website that is similar to Ecomhunt, but it lists trends for various niches. Trends for sub-niches are also included.

Trend Hunter

Pro tip: You can use the websites listed above to inspire you, and then take your research further with tools like Google Trends.

If your all about instant gratification and really want to be spoon fed, then check out this article on trending products by Oberlo. Remember, it’s not very wise to add the exact products listed in the article to your store, but use the article to inspire you and to have a better understanding of how to find trending products.

If your using a dropshipping model for your e-commerce business and your using Aliexpress to source your products, there are numerous ways to find trending products.

The most common is to check the product order volume. If there are thousands of orders, this may indicate that the product is trending.

Another Aliexpress feature that allows you to search for trending products is the ‘Best Selling’ tab, which is updated each week. Obviously, you should use this method in conjunction with other methods in order to have a more comprehensive idea of the data.

Why sell trending products if everyone else is already doing so?

I’m a member of virtually all e-commerce & dropshipping groups on Facebook and I always see people who are just starting out asking the same questions.

I also see many store owners selling the same products. Whether it’s Iphone cases, children’s clothing or cheap gadgets, It’s always similar products in the same niches.

It’s true, the markets for these products are over-saturated and the competition is fierce.    If you’re just starting out, chances are you’ll lose when competing against more experienced entrepreneurs in the same game.

That being said, starting your own game and trying to carve out a niche with products that have no social proof might prove to be even more difficult.

Many great business ideas come from businesses around them.

How to capitalize on trending products to grow your business

We’ve finally arrived at the moment you’ve been waiting for.

Now that you know how to find trending products, you need to know how to capitalize on the trend you’ve caught.

In order to fully reap the benefits of the trends, you need to act fast. This means identifying the trend early on and getting on board as soon as possible.

You don’t have time for everything to be perfect. Ideally, the product should be launched before the hype explodes.

Be the first mover. But don’t be paralyzed at the thought of being too late (if competition isn’t too fierce yet).

Another imperative in capitalizing on a trending product is to leverage digital marketing.

When a product is trending, there’s already an audience and people are already talking about it, so you don’t necessarily have to start the conversation, but add to it.

This means using social media to put out rich, relevant content and engage with your customers. It also means listening to the conversation and knowing when to jump in.

Optimize SEO for your trending products, and your website should come up early on SERPs.

You can capitalize on the large search volumes of these trending products in order to attract customers to your store.

Once your potential customer is in your store, they’ll come across your product catalog and there’s a high probability that they will make other purchases.

In this way, your casting a trending product and using it as bait to fish people into your store. This will only work if the product falls within your niche.

Takeaways

People will argue that selling trending products is a dead strategy. This is absolutely true if you’re not aware of how to leverage these products.

Capitalizing on trends will require more than reading an article.

You’ll have to learn to catch the trend as it is moving upwards and use the basic tools available to back up your ideas.

Once you’ve done this, there are numerous ways to capitalize on trends to grow your business that I’ve outlined in the article.

  1. Be a first mover.
  2. Use digital marketing to target the audience and provide value. Listen. Engage.
  3. Optimize SEO for the trending product.
  4. Ensure your store is branded for the niche.
  5. Cast your bait.
Stefanos Bournias

Stefanos is a content marketer at Oberlo and an eCommerce entrepreneur. After building and selling his first online businesses, Stefanos learned to grow and sell a business. His primary areas of focus include product sourcing, business strategy, marketing, general management & operational activities. Ever since executing in these areas and learning as he goes, Stefanos began writing on SaaS, Start-ups, E-commerce & Marketing.

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