5 Tips for Finding Inspiration for Your Next Infographic

/ May 4, 2021 | 6 Mins Read

5 Tips for Finding Inspiration for Your Next Infographic

Looking to make an infographic, but you’re feeling a bit uninspired? Don’t fret just yet. Here are five tips to follow to help you find inspiration for your next infographic!

The first infographic was created by Christoph Scheiner in 1626 and displayed information about the sun’s rotation. In 1786, William Playfair— an engineer and political economist, published a book filled with bar charts, bar graphs, and line charts. He later became the first person to introduce a pie chart.

These days, infographics are everywhere and cover a lot of various topics. They are also much more diverse and not limited to just pie charts or bar graphs. You can find a lot of different styles and illustrations of data. However, every infographic has one goal— to deliver complex data in a digestible form.

A quick Google search is bound to lead you to thousands and thousands of infographics. Whether you’re looking for infographics about something as simple as pizza toppings or something complex such as the Marvel Cinematic Universe, there’s an infographic for everything.

Although the availability of various infographics might be good for readers, it’s a bit stressful for those who create them. You might be thinking, what’s next? You’ve run out of infographic ideas, and you’ve probably stumbled upon this article after endless hours of browsing through the web for inspiration for your next infographic, but nothing seems to pique your interest. 

To help you out, we’ve searched high and low for methods and sources of inspiration. Here’s what we found that might help you in your search for your next infographic!

1. Look for a lot of references

Image from Mindmeister

This first tip might seem counterintuitive, but it’s not. The secret is knowing what keywords to search for when you’re looking for references. Using the keyword: an infographic is bound to overwhelm you since it will bring up all kinds of references.

So, here are a few simple things to keep in mind when you’re looking for references.

Narrow down your ideas

The first thing you would need to do is to narrow down your ideas. This means being more specific with the niche you’re planning to create an infographic for. For example, if you’re planning to create an infographic about pasta, here are a few ideas you might want to try:

  • Notorious types of pasta around the regions of Italy
  • Pasta throughout the years
  • Pasta vs. Noodles: What’s the difference between them?

As you can see, the ideas above cover the same topic— pasta, but are all particular. Being specific with your ideas allows you to be creative and develop unique infographic ideas.

Stick to 2-3 keywords

Once you have a specific idea you want to explore, it’s time to develop keywords by doing some keyword research. For this step, we recommend using a mind map. You can do it manually on paper or use online tools such as Mindmeister. 

The mind mapping process might result in many keywords, so you should sift through them and choose two to three keywords to help you in your research. 

The next step is a bit technical but will help you by ensuring that the audience is looking for the infographic you want to create. Using a tool such as Ahrefs or Buzzsumo, put in your keywords to see how they rank. Once you find a keyword that’s right for you, then it’s time to do some research.

Look for different styles

The fun part about looking for references is finding different kinds of styles. Don’t limit yourself to one style. Go crazy and look for all types of infographics. You can use a website like Pinterest to help you find different references and images or try browsing various graphic design blogs.

2. Craft a vision board

Image by Charles Deluvio on Unsplash

Related to the previous tip, creating a vision board can be a great source of inspiration. As visual beings, images and pretty pictures are bound to stimulate your creativity. Whether you want to create a physical vision board or an online one with Pinterest, vision boards are great for compiling your ideas and visions.

Here are a few tips to help you make an effective vision board.

Set feasible goals

Figure out what goals you want your infographic to achieve. This means setting the target audience, what results you want, and how you’re going to distribute it. For example, if your goal is to reach out to people on social media platforms, you should make micro infographics to post on social media.

Update your vision board regularly

Don’t forget to update your vision board regularly. To make sure you do this, it’s essential to put your vision board where you can see it. Either right in front of you or set your Pinterest board as your home page.

Don’t limit it to images

Vision boards don’t have to be limited to images. You can collect quotes, materials, magazine clips, or anything you can think of. Here’s an example of a vision board that uses different materials, images, and even texts.

Image by Google

Confused about where to start? Another thing we suggest doing is to look at trends. You can check out current trends or even go back in time and see what worked in the past. To do this, you can look for inspiration in these two sites.

Vintage Ad Browser

Are you looking to go back in time? The Vintage Ad Browser is filled with ads from the past. You can find a variety of ads ranging from the 1800s to the 2000s. Although advertisements and infographics aren’t the same things, getting inspiration from the past is something you can do to gain a different perspective.

To get a current idea of what’s in, Google Trends is the perfect tool for you. Simply enter your desired keywords and Google will show you how those keywords are doing and show you other keywords that are currently trending related to your searches. 

This is an excellent tool for finding inspiration because the related topics section often provides you with new topics to explore.

4. Drown in Data

Image from NEW DATA SERVICES on Unsplash

Since you’re looking to create an infographic, it’s only logical that you drown yourself in data visualization. Thanks to the Internet, finding all kinds of statistics is possible with a simple click. If you’re wondering where to start, here are two places to begin with.

Tableau

The Tableau public library is updated every day with different data visualizations. You can look at simple visuals or go big and look at the complex ones they have. Either way, Tableau is an excellent place for infographic inspiration if you’re looking to create something with a lot of data.

Dataviz Project

If this is your first infographic, or if you’re an infographic illustrator looking to experiment with different charts, Dataviz Project has an abundant library of charts. Clicking on a chart will provide you with examples of it. This is an excellent resource for those who want to explore all kinds of charts and statistical styles.

5. Your Audience

Image by Glenn Carstens-Peters on Unsplash

When all hope is lost, you can always turn to your audience. If you’re still hungry for more inspiration, you can always ask what your audience thinks. You can do a survey or a poll for your target audience to find out what they want to see from you.

If you’re active on social media such as Facebook or Instagram, a simple poll or Q&A will undoubtedly help you get the answers you need for your next infographic. 

You can also check out your previous works and see how well they performed in the past. Look at your insights and the metrics to figure out which of your works received the most engagement and likes.

Wrapping Up

If you’re having a hard time looking for inspiration, don’t worry. It happens to the best of us. Fortunately, the remedies for lack of inspiration are everywhere— you just need to look a little bit harder. Sometimes you can find inspiration in unconventional places.

In this case, we recommend widening your horizons by looking for many different references, crafting a compelling vision board, looking at past and current trends, indulging in data visualization, and turning to your audience. Before you know it, you might have an idea ready to be crafted into your next infographic!

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

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