Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
Social media play an important role in today's business, whether it is brand promotion, product launch, providing excellent customer support/services. As we have seen in the past, many companies had invested crores bucks on social media marketing, adopted best strategies and of-course they got benefited from the same. But there are many still trying to figure out best possible strategies and measurements.
As per Morrison Foerster research, more than $100 billion B2B marketers will spend on social media advertising by 2017. But here most important is what should be the most challenging aspect of social media campaigns. And report said, 60% of social media marketer predicted "measuring ROI" is the most challenging task.
But, we can't avoid other aspects of social media marketing campaigns. Here is this infographic, you will find more about the state of social media marketing.
Some of key stats are
- Pinterest is more popular in certain business like retail
- Despite brand's increase use of social media, engagement is declining.
- 54% of B2B marketers have generated leads from social media
- Another key challenge is linking social media campaign with sales/clients/revenue
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