Ever thought of running a business? From creating the product, to setting up shop, to making the business strategy, to deducing a sales plan, to finding the right team of partners to work with, and of course, most importantly, getting the investment to fund your business; it seems like a lot of effort and a lot of work. But what makes a Business really successful, you ask? It is the right marketing strategy!
If you’re in the know-how of the world of entrepreneurship, then you must have also heard of the infamous term ‘Unicorn’. A Unicorn is referred to in the world of business as any start-up which is able to reach the $1 Billion mark. And if you’re working towards building the perfect marketing plan for a Unicorn, or are working with a team trying to become a Unicorn, then you must know the exact traits needed!
A Unicorn Marketer, they say is the one that has a lot of potential in driving the marketing strategy of a firm in a direction that leads the sales up to the roof! So, what does it take to make a Unicorn Marketer of today? Let’s dig deeper to find out:
1. You have a Strong Analytical side of the brain
The power to analyze things in the world of today is divine! With the world running on data, if you’re able to work towards making even the slightest sense out of it, you’d be good to go! There isn’t a leaf today, that would move without generating billions of bytes of data (metaphorically, not literally!)
A theory suggests that you have an analytical bent of mind if you do the following:
- You question everything
- You’re an information addict
- You are methodical
- Love intellectual challenges
- Skeptical and you are okay with being indecisive at times
But you can come and ask me, How can being analytical relate to better marketing?
The answer is: If you’re able to decipher data like no one else, you’d always have an edge over others in understanding what your audience wants.
The kind of data that you have is not as important as the way you use that data!
2. You’re a Great Storyteller
It helps a lot to know how to convey a message in the world today. If you’re able to devise ways of selling the same old wine in a new bottle, then you’re good to go in the arena of marketing!
The number one way to communicate your point to your audience is to tell it through a story! A good story goes a long way in helping people remember you, and in turn, remember your brand! You ask us why? The answer is plain as day:
Stories evoke emotions, they help your audience feel connected to your brand. Once they feel connected, they wouldn’t want to let go!
3. Be Sincere
This isn’t something of a mandate to be a good Unicorn Marketer but is kind of fundamental in any work you take up. Sincerity goes way beyond any hard work or dedication would!
If you’re sincere in your tasks and are doing whatever it takes to connect with your audience with your full force, there’s no cat in hell’s chance that you won’t get the long-lasting connect you’re looking for to build your brand’s value.
4. You NEED to be Resourceful
A good employee of an organization is one who works as an asset; a good asset to an organization, in turn, is the one who is always resourceful!
If you wish to know the Mantra to be a great asset to your startup, understand the following, and imbibe it deep within your heart:
In the ever-growing fast-paced world of startups, if you wish to succeed, ALL you need to know is how to solve problems -- AND that too quickly and efficiently! I know that this is a LOT to ask, but if you’re able to solve the problems your business (or your managers) are facing, at a fast pace and in a very efficient and optimum manner, you’d be set for life!
5. You HAVE to stay Relevant
If there is one thing that cannot get enough attention, it is the idea of staying up-to-date! Gone are the days when you could publish a huge poster-size advertisement of your product, and you’re good to go. You need to stay updated, follow the latest trends in marketing, and ALWAYS focus on your customer’s experiences!
6. Be clear about your Objective
There are a lot of leaders who know that they wish to succeed but don’t know what they wish to succeed in. How they wish to succeed, or whether they wish to succeed with any relevant targets. Just knowing that you wish to grow isn’t enough today.
You need to be absolutely clear about all the objectives that you have in your mind. A better solution:
Draw out a list of all the things that you wish to achieve. Then start mapping out priorities for each of the tasks at hand. Prioritise each set of tasks with the kind of importance, urgency, and the outputs it’ll give to you in the short and long runs. This seems like a lot of work, and a lot of commitment; but good things never come easily now, do they?
7. Be Driven and Motivated
Working for a startup or an organization that works at a fast pace can be kind of tiring and de-motivating at times. You should never lose your vigor and your urge to learn more, do more, and be more!
Get up every morning with a motivation in mind that you need to be the best of the lot, and that you need to strive to better yourself every single minute. This will go a long way in developing you not just as a marketer or a leader, but also as a person!
8. Be Humble and Open-Minded
In all the years I’ve followed the news about startups, I’ve seen thousands of extremely intelligent, talented, and capable people lagging behind due to their pomposity and their idea of superiority over others.
And what I’ve learned from every one of their stories: Always stay humble, and open-minded to suggestions. If you’re not willing to listen to your peer, your seniors, as well as your juniors alike in understanding how you can better performing, and unless you’re open to listening to critique and feedback from the world around you, the path might just be more tricky for you to traverse!
9. Keep your Audience in mind, Period!
While building an organization, your team is working together to deliver a product to your customers! And if your product doesn’t cater to your customers’ needs, what good would your company do in the long run?
It is imperative for a marketer to understand the importance of customer centricity! All major firms in the world today plan out their business & marketing strategies around the needs of their audiences.
10. SEO is KEY
If you’re a budding marketer and have been working day in and out in developing your brand in the outside world, then there sure as heck is a great chance that you must have heard the infamous SEO-jargon here or there!
Since the inception of Search Engines (such as Google, Bing, Yahoo), there isn’t a company in the world that wouldn’t use SEO (Search Engine Optimisation) to up their ante for their brand. SEO is the first go-to task that every marketing executive would use to popularise their brand and generate better leads on the internet. As they say, if they have good visibility online, it ought to sell well too!
With this, we’d like to wrap up by saying that there’s a lot of things one can do to become an exceptional marketer, but more so to become a Unicorn Marketer of today! Do you think you follow any of the aforementioned traits to achieve what you wish to? We really hope you do!
Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.