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Useful marketing software is increasingly available in app form, making tools and data readily available on the go. For efficient marketing, we need instruments. And need to choose the best without money to burn, especially when it appears that most instruments digital marketers need for work are free.
To increase your sales and for effective marketing, every business needs some tools and applications. Marketers just have to choose the right app for their business according to their requirements.
Digital marketing has become one of the most important aspects of all businesses. Be it a small-sized business or a large established business every business has to incorporate digital marketing strategies to engage with the target audience in a better way and to create a customer relationship.
Here is the list of top 10 mobile apps that every digital marketer should use for their business growth and maintaining a strong customer relation.
Evernote is an app designed for task management. You can take notes, create lists and organize your teamwork with the help of this app. It is a fast working application available for Android, iOS, macOS, and Windows users. The application is free for limited usage and also offers paid services for extended use.
Skype is a communication application that is an expert for video chats and voice calls. The application can be accessed on mobile, computer, laptops, and tablets. It also provides messaging facilities for its users. The application has both free and premium services. Users can chat with a maximum of 300 people in one chat.
Using this application you can create professional images. You can use this app on your mobile or tablet. Canva has pre-built templates that users can use to create images. Users can even directly share the image on different social media from your mobile device only. The application has both free and premium services. If a user wants a highly professional and creative image he can take the premium tool and can use all the pro templates and icons.
Periscope is a live video streaming app for Android and iOS users only. The app is only available for mobile users. Users can choose whether to make their video public or not or they just want to share it with their friends.
5. Plagiarism Check
The rise in the use of the internet has made it easier for marketers to plagiarise the work of others. It is a very interactive and fast application that provides complete privacy to its users. The app has advanced algorithms that can only find copied sentences but can also detect rearranged words, or paraphrased sentences.
It is one of the most recognized apps for managing social media accounts. The application is accessible for both web and mobile users. Its main work is to schedule posts on Facebook, Twitter, Instagram, and LinkedIn. Users can also see the results of their actions and analyze them. The mobile application of buffer is available for iOS and Android users only.
The application can only work as a downloaded extension for Chrome, Mozilla Firefox, and Safari only.
It is a social media management platform that helps you manage multiple social media accounts, schedule posts and check the analytics report of these social media. It provides both free and premium services for its customers.
The free account lets you manage 3 social media accounts and schedule 30 posts at a time. Though Hootsuite is more expensive than Buffer, the application provides more flexibility to plan at every stage.
8. Facebook Ads Manager
You need to have a Facebook Ad Manager if you want to run Facebook or Instagram campaigns from your phone. This marketing app will assist you in scheduling your posts, setting budgets, track your ads, get notification of everything on your mobile phone. The application is absolutely free to use.
Mention is designed in such a way that it will keep a track of all your blog posts and social media. The app will update you with day to day reports of who all are talking about your brand, what are they saying about your brand, your social mentions everything. The app has both free and premium options. The free plan is sufficient for smaller businesses whereas medium and large firms can take the premium service that starts $25 per month.
10. Grammarly Keyboard
The Grammarly keyboard lets you correct your grammatical errors in your emails and docs. The app will highlight any error as soon as you type. It automatically scans your articles for any sentence correction, spelling error or any grammatical issue.
The app is absolutely free and you can use it on your phone also inside any app. You can also add the chrome extension so that it can check errors in your docs articles also.
11. Mail Chimp
Mailchimp is a popular tool for email marketing campaigns. It is really simple and effective and easy to put in place. This website offers both free and premium services that can be put together to get some great email marketing campaigns. This website helps to decrease the workload of the marketer.
This app allows users to quickly save articles so that you can read them when you have time. Usually, when you are traveling because of less net connectivity you cannot read and discover different articles but Pocket app lets you save those articles for a quick read whenever you want.
Storing files in your phone takes up your memory. Dropbox lets you upload all your photos, documents, videos, articles and any other file on it so that you can save your phone memory.
Using these tools you can create, edit, track the performance of your business from your phone itself. The free feature of these tools lets you experiment first and then invest accordingly.
As technology is rapidly expanding, keeping these tools will be highly beneficial for digital marketers. Business can also hire mobile app developers from the popular platforms guiding in detail about their ratings, reviews according to their needs and requirements
Digital marketing is growing and expanding the field and there are some changes that take place in the field regularly. So the digital marketers need to be aware of all the latest trends and stay updated with all mobile apps.
With the help of these tools mentioned above businesses can stay ahead in the competition and can also maintain a strong online presence.
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