My name is Daniel Trösch. I am a former Groupon executive and the Co-Founder and COO of Fourstarzz Media – a Lincoln, NE based influencer marketing company
Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating highly engaging marketing campaigns, and we can’t wait to see them!
Social media personalities are great channels of online marketing for businesses of all sizes.
In fact, according to a 2019 study by Visual Objects, one-quarter of small businesses couple their social media marketing efforts with influencers.
But why is Instagram the leading platform for influencer marketing, and how can your business benefit from it?
Let’s take a look!
Why Instagram Influencer Marketing?
Instagram influencers could be of value to your startup if you’re looking for any of the following:
1) Reaching Out to a Niche Audience:
If you have a clear idea about who your target audience is, Instagram influencer marketing can be a huge opportunity for you.
By partnering with influencers that align with your brand’s niche, you can boost sales and conversions. Not only do these influencers have expertise and experience in the said niche, but also a following that identifies with it.
2) Minimizing Targeted Advertising:
Think of all the times that an advertisement has popped up just because you made a particular Google search. This is especially true with ecommerce brands using targeted and direct advertising techniques.
This kind of advertising is gradually losing their hold because they often come across as creepy and intrusive.
In this light, influencers are much subtler in their way of selling. Furthermore, they are followed by users who admire them, thus minimizing the displeasure.
3) An affordable means for online marketing:
Influencer marketing helps do away with hefty advertising fees, printing costs, etc.
Furthermore, with micro-influencers gaining popularity, the affordability meter is scoring even higher.
How Can You Benefit from Instagram Influencer Marketing?
That only big-sized companies can benefit from influencer marketing is a myth. The following tips can light the way for your business, regardless of its size:
a) Target the right influencers: To get started, make sure you have clearly-defined goals. For instance, if you’re on a mission to boost conversions, micro-influencers with higher engagements could work better.
If this seems too tedious, you can invest in a tool that helps you look for the right influencers. For example, Fourstarzz Media enables subscribers to refine their searches by keywords and filters such as demographics, location, engagement, etc.
b) Leverage the power of Instagram Stories: Instagram Stories make for fun, quick, and engaging content. In addition, they also enable an analysis of a wide range of metrics like profile visits, forward and back taps, etc.
Furthermore, its “Swipe Up” feature is a beast at generating leads.
All in all, Instagram influencer marketing is a goldmine every business should tap on.
For more details you can checkout this infographic by "Fourstarzz Media
Author: Daniel Trosch
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