Well, finally you have developed the website for your business and launched it now. But now what would be the next step? After spending a good amount and investing time too, you want your website to be ranked in search engines like Google, Yahoo, Bing, and get noticed by millions of people. But do you have any idea - how to do it?
You might have heard the term - SEO and we assume that for any business owners or entrepreneurs, what SEO means is, ‘keywords’. Well, SEO is not only about keywords, but it’s also much more than that.
In the era of the digital world, Search Engine Optimization (SEO) seems to be the topic that comes in every business owner’s mind. On the other hand, most of the consumers use search engines like Google just to find out their needs - brands, products, and services. But have you thought about what’s the actual procedure behind the stage to increase the search engine optimization results?
That’s why the term was born - Search Engine Optimization (SEO). And here, we have come up with the ultimate guide on how to increase and improve search engine optimization rankings for your website in 2020.
But retailers or business owners are running out of patience and they want their website to be ranked on the search engine in a very quick time. Let us clear your mind here, SEO is not a short-term course which could give your overnight results. It’s all about the long-term game and anyone promising with quick results should be greeted with a high level of skepticism.
Besides this, Google is frequently changing its algorithm to ensure that only good SEO practices are implemented by SEO experts daily. Proper techniques don’t mean to rank your website higher but that helps people find relevant information effortlessly. That’s called a white hat SEO technique.
So to the point, SEO is not here to serve you a page ranking but gets you potential visitors, followers and happy customers.
5 Ways to Increase Search Engine Result Page
However, some factors might help you boost your website on the search engines. Here’s the time to get into the shoes of SEO with the several techniques and improve your website ranking on the SERP.
Here are several ways to improve your SEO.
1. Audit Your Website
Just like when you are planning to purchase a car, you inquire about the company and the car itself about the capacity, advantages, and drawbacks. The same theory applies here. If you are planning to do SEO, first you need to monitor and audit your website.
Thus, you will be able to identify your website’s weaknesses and strengths. That will become much easier for you to play to your strengths while creating strategic improvements to the weaker areas of your SEO.
An SEO website audit depends on several factors, such as:
- The structure of your website
- The information you are providing
- The existing content
The actual point of auditing your website is to identify areas that need to be fixed so that you can start to develop a strategic plan for improvement. Though the audit itself will not help you improve SEO; it’s the basic and first step in effectively boosting your SEO efforts.
So, since you are clear with the first and basic step, let us figure out the other techniques as well.
2. Produce Useful & High-Quality Content
So tell us, how often do you update your website with content? If you have not updated it for a long time, you’re probably out of the race of SEO right now.
To gain more traffic to your website and increase its popularity, you need to feed visitors with unique, proper and relevant content so that they will come back to your website frequently.
The amount of time visitors spend on your website also creates an impact on your SEO ranking. That’s called a ‘Dwell Time’. This lets you know the time users are spending on your website.
If the content of your website is fresh, exciting, interesting, informative and unique, the visitors will never leave your website, visit frequently and this will improve your dwell time.
According to research by QuickSprout, the content words between 2000 to 2500 seems to rank the highest in search engine results.
Although the SEO world is not ruled by word count, moreover, nobody will ever read your stuff if it’s not helpful and relevant. Actually, lengthy content does give you the opportunity to provide more value, inject more keywords and give more outbound links.
Another method that will boost your SEO ranking is - when visitors bookmark your content on Chrome, the browser helps to improve the SEO ranking of your website.
3. Optimize Your Page Speed
Page speed or website speed is yet another important factor that the Google algorithm considers when ranking your website on its SERP.
The longer your page takes to load, the more frustrated the user becomes. This will force them to leave your website and choose your competitors.
As per the research, if your site speed is more than 3 seconds to load, there is almost 50% chance of losing customers or visitors. Even 80% of those visitors will never visit your website again. This is troublesome for your SEO ranking as it eventually kills the traffic.
Thus, to improve bounce rates and SERP ranking, you will have to focus on site speed. This way, users will keep coming back and Google algorithm will recognize your website’s traffic and adjust your search ranking accordingly.
Here are a few factors that should be considered to optimize your page speed.
Image File Size: It’s a common thing and everybody knows that larger image files take longer to load. It slows down your page speed. So, compress and optimize your image size before uploading it on the website.
Browser Caching: When a browser loads a webpage, it’s loading a number of resources. These types of resources are stored in the user’s computer with browser caching. So, it is not necessary to be loaded again - making pages load faster.
Script Handling: JSS and CSS files can reduce your site speed, so make sure that you actually need these extras to enhance your site before using them.
So, at the endnote, when you are improving your website speed, you are just not providing a better UX, but you are also increasing the conversion rates.
4. Improve Your Header Tags
Nobody likes to be bound into the wall of text. Obviously, good content attracts the visitor, but good formatting catches the visitor's attention. It makes readers or users more willing to spend time to read your content and come back again, which will ultimately affect your SERP.
Proper use of header tags can help break up your content into various sections that look more appealing and amazing to read.
5. Include Inbound and Outbound Hyperlinks
Linking is another important factor to gain traffic and increase search engine optimization results. The best way to increase the readability of your content is to give a link to that content with the relevant content of your own site or third-party websites. The more informative content you write and share with others, the more likely other sites will link back to your content.
Linking to other trusted websites will not only increase the relevancy of your content and dwell time, but Google gets trust signals based on the user traffic and improves SEO ranking.
Apart from adding external links, you can also link your own site pages internally. So, whenever you find any relevant content or data regarding your content then include links. This will not only help you increase search engine optimization results but it also navigates readers to refer to other useful content regarding that topic.
If you want your website to be ranked on the top page of the search engine, you will need to keep an eye on all the aspects of SEO. The role of SEO and its techniques will make you a leader of the search engine.
Having said earlier, search engine optimization takes time, attention and continuous effort to rank among the first few results on Google’s SERP. It’s the most important factor that your website needs to concentrate on right now and in the future as well.
Well, it’s never too late to start a new beginning and implement strategies we just shared here. Even, there are many other strategies as well to improve your SEO rankings.
Start with zero and eventually that will lead you to a hundred. Monitor the activities and results. Soon enough, you will make your way toward the top search results on Google.
Who knows, you might even occupy the first rank as well!
Nimesh Gohil is a content strategist and digital marketing enthusiast at The One Technologies, helping clients and their brands achieve their business goals, such as improving sales and market share, by developing integrated marketing strategies distinguished by research, engagement, and ROI conversion.