The uprising of digital transformation discovers new opportunities in business models, infrastructures, and operations. As a result, the growth of the digital economy has driven several businesses to seek a competitive advantage in the digital world. But, online selling is not the only concern in digital companies; they have to build their brand through comparative advantages.
Where will you start building your brand? Marketing.
Good marketing will help any business flourish. Digital marketing helps promote and sell products and services through online marketing tactics. There are different techniques you have to learn to build and refine your online business. One of the ways to maintain your digital presence is through marketing automation tools.
Marketing automation is a streamlined software that has several features and benefits that offer a solution to the marketing team and its company. It automates the work progress by measuring tasks, assigning workflow, and monitoring its progress. Through it, the company experiences an increase in their revenue, more growth to their business, and a more efficient marketing team.
Some of the aspects where marketing automation is helpful are:
- Creation of landing page
- Cross-channel campaigns
- Cross-sell, up-sell
- Email marketing
- Lead generation
- Website personalization
Thus, marketing automation tools help optimize the strategies of the company. We will walk you through helpful marketing automation tools throughout this post.
Types of Marketing Automation Tools
With the birth of marketing technology, the dynamic nature of marketing has shifted. Data has shown a decline in traditional marketing; consumers have turned their attention to online platforms due to their heavy online media consumption.
Since the behavioral shift in media consumption, large volumes of product listing and customer information has emerged. As a result, companies need to adapt and facilitate changes to allow their brand to grow efficiently. Using an automation tool has become one of the marketing strategies. Thus, do not miss out on a massive opportunity for your business growth.
1. Customer Relationship Management Software
Customers and website visitors are always welcome. But, there are moments when you get tired of managing their data. Fortunately, customer relationship management software can help in the collection, storage, and retrieval of customer data. The timely data collection can help the business provide better customer service leading to high satisfaction rates.
This management software collects and stores personal information and activity details of the customer. You need to determine the type of CRM software that will best suit the need of your business.
2. Email Marketing Software
Email marketing is an ancient form of digital marketing, yet considered as the most effective solution. It enhances the return of investment of every business. You might wonder why you still need the software; using email marketing requires a broader scale.
With the help of email marketing software, you can automate a message quickly and send them to the target audience. The software facilitates a large-scale distribution of customized emails. You can personally customize the email to maintain the quality of the email content. It is essential to make the reader feel they are the recipient of the email.
3. Marketing Analytics Software
Some marketing teams neglect to measure the performance of marketing strategies. It is essential to track the progress of your efforts and plan to determine whether they worked out. More so, it will help you focus and omit the strategy to maximize the return of investment.
Thus, the marketing analytics software helps the marketing team by gathering essential data. More so, you can combine and compare data to determine the effective channels quickly.
4. Marketing Automation Software
We all know how difficult it is to manage daily tasks to drive website traffic. It goes from creating landing pages to providing marketing strategies. Thus, it is better to integrate marketing automation software to help you map out the workflow while unifying the data across all channels.
5. Social Media Marketing Software
As mentioned, there is a behavioral shift in media consumption among consumers. Thus, the best avenue to reach and engage with the target audience is through social media. Businesses can post an update quickly through their social media. When you use social media as a channel to promote products and services, it leads to consumer engagement and brand awareness.
Marketing Automation Tools
Digital marketing aims to create a business foundation by attracting target audiences, promoting client-owner relationships, and giving offers that entice prospective consumers. You have to apply several online marketing strategies to build and refine your business. In the digital era, marketing automation is the mainstream solution.
A study from Grand View Research suggests that the digital market will have a healthy growth of 9.8% from 2020 to 2027. With the growing demand, large companies want to gain market dominance by utilizing marketing automation tools. More so, data shows 50% of the companies are using marketing automation solutions.
When you consider using marketing automation tools for your business, it is essential to know its features and benefits. For marketing teams and businesses who have not utilized the automation tools yet, here are the reasons why it is worth investing.
Overall Benefits of Using Marketing Automation Tools
If you do not have integrated a marketing automation tool, here are some of the reasons why marketing automation tools are worth considering:
- Increases Team Productivity
Marketing automation tools simplify the hectic day-to-day routine. It eliminates manual processes by giving an automated solution. No matter the size of the marketing team, it increases the productivity of each member. They can focus on tasks that require manual labor.
Furthermore, it is less likely for task repetition to happen with the automation tools. The tools help improve the accountability and performance of the marketing staff and other departments.
- Refines Marketing Processes
Automation tools help the marketing team visualize the activities of the consumers. It gives them data on how to create and improve the marketing process. Automation tools help businesses from reaching customers to organizing the product list and prices.
It nurtures leads through email marketing and retains customers through customer relationship management. The gathered customer information enables the marketing team to predict the needs and decisions of the consumers based on their behavior.
Furthermore, marketing automation keeps prices competitive. It optimizes the price list as the competitor shifts or optimizes their pricing. An automation tool is a good option for sellers who competes in a price-conscious market like Amazon and other e-commerce websites. Thus, if you are selling in Amazon, use an Amazon auto repricer.
- Tracks and Monitors Marketing Progress
Digital marketing is data-driven; data reports and analysis is critical to determine the progress of each marketing channel. You can only assess success through measurable data, and you can only have accurate data through precise tracking and monitoring. Furthermore, with data tracking and analysis, you can determine which strategy is working or not.
As Gartner Customer 360 Summit said, managing businesses in 2020 will not require human interaction to build customer relationships. With the help of marketing automation software, one member can complete several tasks. If the automation tool saves time, it saves money. Remember, time is money. Integrating automation tools reduces labor costs.
Furthermore, you have the opportunity to focus on breakthrough decisions that can help your business grow. Marketing automation guarantees a positive return on investment when implemented effectively.
The information and benefits given by integrating marketing automation tools may be baffling. But, what are the things you need to consider to know whether your business needs it?
Time to Purchase a Marketing Automation Tool
Marketing automation tools are expensive, and it may be an obvious solution to manage and scale enterprises effectively. But, you need to scale your business and marketing operation first. Your business does not require an automation tool if you do not have at least three of the following:
- Marketing Team – You need to allocate a marketing team with at least one member to make the marketing efforts. The automation tool may give more time, but it still needs a team member to streamline and improve the efforts.
- Marketing Channel – Look for an avenue where the automation tool can scale your marketing.
- Marketing Efforts from Defined Strategy – You need a concrete plan to guide the progress of the performance and efforts of the team.
- Budget – Allocation of the budget is the primary concern in integrating a marketing automation tool. The tools are expensive, and you need to have an allocated budget for it.
Marketing automation tools provide a holistic strategy in helping businesses serve better in the market. It helps gain customer conversion, acquisition, and retention. We hope we have given you a better understanding of how to improve your business through the marketing automation tool.
What are you waiting for? Increase your customer retention and satisfaction through maintaining active engagements and building brand awareness with the help of automation tools.
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