The era of chatbot marketing is here! There are 1.3 billion users on Facebook Messenger monthly, not just chatting with family and friends. Facebook released a 2019 study that says 65% of shoppers are “more likely to shop with a business they can message directly.”
Perhaps the most efficient way for your brand to take advantage of the power of this platform is with a Messenger chatbot: a piece of software that can converse in a human-like style. Bots can automate several tasks to help grow your business, from support to marketing and sales.
Let’s talk about how you can use a chatbot for lead generation. How you can attract and qualify leads automatically with chatbot marketing and save user information for future follow-up.
In order to qualify leads, a bot needs prospects to interact with. There are several ways to use a Facebook chatbot for lead generation:
Once a user reaches your bot in Messenger, the lead qualification process can begin immediately. Plus, chatbots interact with users in an effortless, conversational style, making the process of gathering lead information quick and painless for the user. A bot can do this in a few different ways, depending on the type of information your business needs. It can:
Lead gathering and qualification is an incredibly effective application of chatbots, but it’s certainly not the only one. Once you’ve created a bot, you can equip it to perform all business-accelerating functions.
Use it to answer FAQs to reduce customer wait time and free up your human support agents. Set it up to make product recommendations and send cart-abandonment reminders for an online store. Have it follow up after the user completes a purchase, appointment, or service, and ask them to submit a review to help you attract more customers.
Analyze your business and decide where automation via bot could help you the most. Then, take action! The era of chatbot marketing has arrived—make sure your business isn’t the last to adopt this impactful new technology. Take the first step today by learning more about what chatbots can do for your business.
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