7 biggest Google analytics mistakes you can easily avoid

/ June 17, 2019 | 4 Mins Read

7 biggest Google analytics mistakes you can easily avoid

Mastering Google Analytics takes time — nobody is an analytics master right out of the box — but the first step toward success is eluding easily preventable errors. Below, I’ll review seven of the most frequent mistakes I see business owners make in Google Analytics.

All the marketers know how to measure data in critical situations to get the exact performance metrics and trust the data implicitly. It is also important in the digital world to measure the various aspects like the site, campaigns across users and devices.

We have done many web analytics audits to check the proper functionality of Google analytics, and we figure out some harmful issues which need to be fixed for better performance. 

As a Leading Google Analytics Consulting Company, we came here with the list of issues with their solution so you can easily point out them and fix them. Also, it will help you to avoid these mistakes for the next time. We picked up a list of common mistakes which you can fix and avoid on your own. 

1. Missing tracking code 

This is the most common and foolish mistake. Sometimes many of the websites exist in Google analytics for a very long period, which doesn’t show adequate information and full code coverage across the website. The details will look like a trivial detail and can result in underreporting process.

No doubt it provides hard-earned traffic, but there are so many blind spots which can be visible to the prospective customers. This happens because you forgot to check the option to evaluate the code coverage of the website. And this option is the tracking code. 

Recommended: 13 Essential Google Analytics Reports for Marketers

Tracking code is a random code generated by the Google analytics to track the detailed code coverage of the application. If you miss that you can’t see the full information. 

2. No tag manager second code 

As it is important to have the full details and code coverage of the website, you also need to check whether you are hitting the correct code or not. Here we are talking about the code which is necessary to evaluate in the head as well as the body of the web page.

If you are the only one who is managing the code for analytics with the help of Google Tag manager and you are not comfortable working with Google tag manager, identifying these mistakes may be difficult. Not checking the code is not a good idea because maybe you are going the wrong way entirely. So it is advisable that you need to check the code at the bottom-line to make sure that you are hitting the correct and complete tag manager script. 

3. No analytics code on the subdomain 

Adding the analytical code in the subdomains is very important for the websites which are using subdomains. This is one of the common mistakes in analytical coverage. People spend a lot of time in finding the actual problem but are unable to find this easy mistake.

As you are using subdomains,  you must consider every domain as the subpart of the brand or organization. You can avoid these mistakes by keeping the different content management system applications in one folder and the analytical code in another. By doing this, you can easily check whether you added the code or not. 

Hope you know why we are discussing this much because it’s like a key to unlock various solutions like improving sales. I would like you to have a look at our blog: Increasing your online sales using Google Analytics for more ideas from a tech perspective. 

4. Exclude Robots and Spiders 

One of the major mistakes is done when you are not able to get traffic from bots and search engines. Most of the web spiders available serve a valuable purpose that is to get the bot and spider traffic. But if you exclude the bots and spiders to index your website then how will it be possible. Please be attentive while making your robot.txt files. 

5. Internal referral exclusion 

The section where marketers commit the mistake is the internal referral exclusion list. If you exclude internal domains from your site traffic reports, then it will result in disaster. This is because it will directly impact your business and you also need to understand that who is sending the traffic towards your website.

If you are running an e-commerce website may be the traffic is coming from some third party payment site. If you skip this step, then payment systems will add new sessions, and as the referral traffic, every buyer will return to your site every time he or she tries to make payment. 

6. Smart goals 

Most of the business organizations do the analytics audits because they want to add smart goals in their list of goals. But this is still the topic of debate as to whether Google smart goals are beneficial for business organizations or not? Smart goals are designed by various machine learning languages to generate more revenues from the business.

It is advisable by the experts that the engineers or marketers should not trust smart goals until it passes all the required tests and experts come to one common conclusion. 

7. Wrong Destination Page 

It is very important in the process of Google analytics audits whether the goals are linked with the right events or pages of the website. For instance, you will see a very surprising mistake which is that you linked few of the goals with the wrong site pages and this is the reason why these pages are not capable of getting the desired targeted audience.

The marketers or engineers need to double check the goals and the linked target pages to avoid any kind of mistakes. 


As we all know that a human being is bound to commit a mistake at some point in time. But if your mistakes lead a business organization on the road of failure, then it’s high time for you to be careful and stop making these mistakes. The above list of common mistakes can be easily avoided. Without a doubt this can happen with anyone whether the person is experienced or not. But you need to double check all the things so that you can get the best measurable insights.  

There is a little trick we are going to tell you to avoid these mistakes. And the trick is to make notes! You need to make notes always or a list of things to do while performing analytics audits. 

Muthamilselvan is a passionate Content Marketer and SEO Analyst. He has 4 years of hands-on experience in Digital Marketing with IT and Service sectors.

Benefits Of Content Marketing For Any Size Business

Nowadays, we can see advertisements everywhere. Right from interrupting...

6 mins read

How to Make a Memorable First Impression with Emails

First impressions are lasting impressions. According to a study,...

6 mins read

8 Best Graphic Design Blog For Inspiration in 2020

Making graphic designs and logo designs require creativity, and one needs to...

5 mins read