Challenges are not new for a business. But, when it comes to social media marketing, you have to face challenges based on the user engagement on your social media account. Getting the attention of the intended audience is the toughest challenge you will be facing while posting content on social media.
Instagram is a platform where you can use a visual story to build brand identity and credibility among the customers. When you upload a photo or video, you can find that you are receiving a right amount of engagement.
Engagement is not limited to likes and comments, but also includes the viewership of the entire business account. For a period of time, it is alright if you’re only getting views on your stories but not likes and comments.
So, what are the ways to increase engagement on your Instagram account?
Create a business account
First of all, you should create a business account on Instagram for your brand. If you are looking for 10X engagement and branding, then create a business account instead of a personal account.
Because business accounts offer you a professional look, accessibility to ads, additional analytic tools, branding, and credibility. The business account will have a ‘Contact’ button on the profile and can include links in your story. Having a business profile helps you drive traffic from potential customers, which will immensely help your business.
Make use of Instagram analytics
If you have a business account, you’ll get access to a lot of analytics tools. It allows you to enhance the performance and engagement on Instagram.
What are the benefits you enjoy with analytics?
It not only helps you to obtain insights on your stories such as likes and comments, but also to identify the demographics, gender, behaviors, interactions, and patterns of followers. The discovery section helps you to understand the effectiveness of the content posted as it shows your reach and impressions. If you want to be more specific, then you can use filters for videos, photos, shopping posts, and carousel posts as it helps you to track each story.
By processing all these details, you will be able to make adjustments and up-to-date decisions on the content strategy. However, you will be able to browse through data of Instagram stories as old as 14 days. Hence, it is necessary to record the data before it disappears. Making necessary changes in the content strategy will help you to increase the engagement.
Know when to post
When you are running a business, you need to know the pulse of your followers to increase engagement rates and lure more followers.
How is it possible?
Based on market studies, it is recommended to post at least 1-2 stories per day. You should know the best time for posting depending on Instagram’s algorithm. Some experts advise that 8 am to 9 am and some say that 2 pm to 5 pm is the best time for posting your stories. This difference in times can be hard to coordinate when posting.
To avoid this confusion, you have to analyze the insights given by your Instagram account. It shows valuable insights into your followers’ activity, which differs based on their demographics. By understanding the time of their activity, you will be able to schedule the content and ensure that your stories appear on top of their Instagram feeds.
Become a storyteller
Instagram is a platform for visually appealing videos, images, and photos. Never forget that. When you use Instagram for business, you should captivate your audience using high-quality videos and pictures with attractive content. Don’t limit your stories by posting only messages about your business features.
For that to happen, you need to be a storyteller. You should post stories through videos, pictures, and captions. You can also share user-generated content that is relevant to your brand. Use the creative side of you to enhance visual appeal and engagement from the audience.
Use of Hashtags
Hashtags! Do you still believe that it is only for Twitter?
Well, that isn’t true!
Hashtags are explicitly used on the Instagram page as it allows visitors to reach your page by clicking on them. If a user types # with a word into the search bar of Instagram, they can find related stories. Stories having relevant hashtags are receiving 10X engagement than other posts without hashtags. Using hashtags in your story is a great way to get engagement from your targeted audience.
Even though you can use up to 30 hashtags per posting, don’t make it look spammy. You can limit the use of hashtags up to 15 or hide any additional hashtags. Create an exclusive hashtag for your brand to stand out from competitors.
As you know, Instagram is a photo and video sharing network. But, written content also has its leverage. Add CTA (call-to-action) to your photos, captions, videos, and profile. Call-to-action helps the followers to understand what you are expecting from them. Call-to-action helps your business to increase engagement through likes and comments.
Activity is crucial
Make sure that your business is active on Instagram. If your business account is not active with postings, then visitors will gradually lose interest in your account. People usually unfollow inactive and dull accounts. Hence, you should ensure updating your account at regular intervals. Entertaining on a daily basis by posting thoughtful content, new information and questions make the followers return to your account.
Scheduling your posts using
publishing tools will help you to stay active on Instagram, even though you are
busy with other business activities.
As a business owner or marketer, you cannot ignore the networking possibilities of Instagram with your potential customers. It is an ideal place to drive customer engagement and enhance loyalty to your brand. If you take Instagram as a serious marketing channel, then you should know how to scale content creation to increase participation.
If you can develop an Instagram strategy exclusively for your business, then you can enjoy amazing results. Rethink and repurpose your strategy and content to bring more engagement to your business account. Consistency is the key to the success of every marketing strategy, and Instagram marketing tactics are also not an exception.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.